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introducing web 2.0 to your organization:  a practical guide kmworld09 [email_address]
workshop outline
workshop discussion question 1
the three $lemons corporate website intranet groupware
so you want to be a cko? + + =  ?
webmaster: this is why you’re here thanks to websitesthatsuck.com “ The only reason your website exists is to solve your customers’ problems.”
workshop discussion question 2
who uses your corporate website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
how we shared information in 1989; how we still share information in 2009 who can I talk to about...?
assessing your public website & intranets
workshop discussion question 3
what is web 2.0 anyway? here are 10 examples working well for some companies…
blogs for e-learning & e-newsletters http://newmediaocw.wordpress.com / benefit:  boy, was  that  ever easier! http://www.whitehouse.gov/blog/
collaborative document editing wikis / google docs benefit:  it’s a lot easier and faster when we work together in real time
real-time conversation instant messaging (IM) benefit:  who’s available to answer my question right now? www.google.com/talk/
your conversation boxes your contacts current conversation box current conversation http://blogs.salon.com/0002007/2009/06/25.html#a2399 http://blogs.salon.com/0002007/2009/09/13.html#a2439 benefit:  the conversation becomes the process (and no more  e-mail!) http://wave.google.com /
virtual presence screensharing + docsharing + voip benefit:  now  I see what  you’re  saying! http://vyew.com / http://www.dimdim.com / http://docs.google.com/
mindmapping benefit : is  that  what we agreed to? http://freemind.sourceforge.net/ http://www.mind42.com/ http://presi.com/ http://mind42.com/pub/mindmap?mid=83d74ea7-31d7-4e32-8540-766f67b9a4ed
canvassing employee & customer wisdom http://blogs.salon.com/0002007/2006/09/21.html benefit : more informed decisions
simulations & scenario planning benefit:  wow, I didn’t expect that ! http://www.openthefuture.com/2008/05/simfutures.html http://secondlife.com/ book:  the art of the long view
proximity & affinity detectors benefit:  amazing to meet you ! http://www.loopt.com/ http://plazes.com/ http://ntag.com
multimedia web 2.0 apps podcasting, videocasting, slidecasting benefit:  when I see it explained or demonstrated, I get it
web 2.0: how to decide what to do
workshop exercise:  making the business case for web 2.0
workshop discussion question 4
final thought: what gen-y will bring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],gary hamel:  gen y’s new business rules http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/

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