More than a by-the-book marketing or sales speaker, award winning independent retailer, Dave Ratner delivers forehead-slapping insights, belly laughs, and inspiration for small business and retail success. He’s a working retailer with 150 employees, who deals with customers on a daily basis. Dave’s keynotes and trainings provide common-sense, cost-effective strategies in customer service, entrepreneurship, advertising, sales, marketing, management, leadership and human resources programs. All topics are customized to the audience and most topics can be presented as keynotes and expanded into training sessions.

1. Dave Ratner
Premium Topics
Dave Ratner treats his audience to first hand “Big Dog” business success secrets
that leave attendees begging for more. As a professional speaker, independent
retailer, and pet product developer, Dave connects with customers on a daily basis.
With common-sense, forehead-slapping insights on management, sales, marketing,
customer service and customer loyalty his engaging and laughter-filled keynotes and
trainings pack in the crowds. Businesses across the country have used his strategies to
increase revenues and compete with their own“Big Dogs”in the marketplace.
Dave’s career spans a humble start in an abandoned gas station selling soda, to an enviable independent award
winning retail business. He’s presented to both houses of Congress and is top dog with media too. His business
savvy and marketing genius regularly land him on the pages ofThe Wall Street Journal, Pet Age, and countless
Associated Press stories.
Dave is a unique breed in the speaking industry because he’s still out in the field running along side where his
audiences are. Combining humor and current real-world examples that hit home and stick, he knows all the
tricks when it comes to breeding customer loyalty and training businesses to be more successful.
Come, sit, stay and enjoya treat of laughter-packed tricks
that help all small businesses be the best of show.
All topics can be customized to your audience.
Keynotes and workshops available for most topics.
CUSTOMER SERVICE - ENTREPRENEURSHIP
Creating Customer Love
How to get and keep LOYAL customers
Based on Dave’s critically acclaimed book,
CustomerLove:MakeYourCustomersLoveYou
SoMuchThey’llNeverGoAnyplaceElse!
ADVERTISING, SALES AND MARKETING
Lead the Pack in Sales & Marketing
Bad to the bone marketing tips that wont’break the bank
This interactive and fun seminar is chock full of creative and cost
effective ways to advertise and market your business. Bring your
note pad as Dave fires off rounds of ideas customized for your
audiences market.
MANAGEMENT AND LEADERSHIP | ENTREPRENEURSHIP
How to Beat the Snot Out of the Big Dogs
10 things to do as soon as you get back to the store
This session is filled with easy-to-implement “musts” that all
businesses should already be doing. Audience members will leave
with a list of simple things that every business owner/manager must
do to compete with national chains and own their local market.
ENTREPRENEURSHIP
Lessons Learned From the Top Dogs
Trade secrets from the titans of the business world
Wag more and bark less and you’ll make friends for life - with
customers, vendors, contacts and employees. Dave shares first-
hand tips from lead dogs in business that give attendees a leg up.
HUMAN RESOURCES AND MANAGEMENT
Let the Dogs Out!
You are who you hire.
In this program attendees learn how to stay out of court. No
bones about it, every manager has made a bad hire. Dave comes
to the rescue and lays it on the line.
Audiences learn how to beat the snot out of the
big dogs from a guy who actually does it!
Small business and retailers
best friend

2. Rave Reviews
There’s no doubt in my mind that large retail companies can
learn a lot from Dave Ratner’s ingenuity, enthusiasm, and
ability to connect with customers. His innovative ideas and
passion for retail makes him a perfect fit to serve as one of our
industry’s greatest advocates: a distinguished member of
NRF’s Board of Directors.
Matthew Shay
National Retail Federation President and CEO
At the recent eTail West conference, Dave Ratner gave a ter-
rific presentation on how small retailers can win against big
chains — real world examples from somebody who worked
his way up from the bottom.
Al McClain
RetailWire
A Few Satisfied Customers
Retail Marketing Expert Interviews
Contact Information:
Dave Ratner
1-888-763-2738
151 Springfield • St. Agawam, MA 01001
www. daveratner.com • dave@daveratner.com
Should you hire Dave to speak to your group? All I can say is we
have asked him to present at the National Retail Federation Big
Show in New York for an unprecedented 4th consecutive year.
Audiences love him!
William“Mac”McDonald,Marketing&BrandManagement
CoordinatorNR
Dave has captured the essence of being a successful entrepre-
neur in a captivating and humorous style that is both fasci-
nating and inspiring.
Julie Gardner,
Executive VP and
Chief Marketing Officer
Kohl’s Department Stores
ASI (Advertising Specialty Institute)
Hamden Bank
National Retail federation – 4 consecutive years!
Billiards Association of America
HH Backer trade shows – 8 years in a row!
Superzoo – 5 years in a row
APPMA – 4 years in a row
Greater Springfield chamber of Commerce –3 times in 10 years
Florence Savings Bank
Maybury Material Handling
West Brookfield Savings Bank
WBR conferences
Retail Advertising and Marketing Association
Petland INC. Stores
Direct Marketing Association

3. CUSTOMER SERVICE - ENTREPRENEURSHIP
Creating Customer Love
How to Get and Keep GOOD Customers
Don’t dig a hole with your customers. Creating rich customer ex-
perience and cultivating fierce customer loyalty. Based on Dave’s
critically acclaimed book, Customer Love: Make Your Customers
LoveYou So Much They’ll Never Go Anyplace Else!
Attendees learn:
• cost effective ways to get your message to the folks you want
as customers
• how to keep your customers coming back
• tips for getting existing customers not only to come back but
tell their friends
• learn how Dave does it and how each practice can be cus-
tomized to your business
I have built a pretty successful business concentrating on mak-
ing sure my existing customers not only come back but tell their
friends to shop in my stores. You will learn how I do it and how you
can adapt my practices to your business.” —Dave
Dave Ratner
Topics and Workshop Descriptions
All topics are available as 60-90 minute speeches or multi-hour workshops
ADVERTISING, SALES AND MARKETING
Lead the Pack in Sales
Bad to the bone marketing tips that won’t break the bank
Increasing small business and retail sales through creative mar-
keting. You can’t “out advertise” the big guys but you can “out
market” them! This interactive and fun seminar is chock full of
creative and cost effective ways to advertise and market your
business. Bring your note pad as Dave fires off rounds of ideas
customized for your audiences market.
Attendees learn:
• how to craft good ads
• where, when, and how often to run those ads
• how to get lots of free publicity
• how to not advertise but“market”your business
“Increasing small business and retail sales through creative mar-
keting is fun and affordable with these proven tips I use for my
shop advertising and marketing.” – Dave
MANAGEMENT AND LEADERSHIP | ENTREPRENEURSHIP
How to Beat the Snot Out of the Big Dogs
10 Things to Do as Soon as You Get Back to the Store
This session is filled with easy-to-implement“musts”that all businesses should already be doing. Dave apologizes if this“duh”filled
session hits a nerve. It’s time to stop yipping about best practices and get dirty. Audience members will leave with a list of simple
things that every business owner/manager must do to compete with national chains and own their local market.
Attendees learn:
• how to make customers LOVE your business
• the secrets of building fierce customer loyalty
“Compete with national chains by owning your local market. As obvious as it seems it’s the small business owners and managers who pay
attention to the details and put customers first that lead the pack to success.” – Dave
“At the recent eTail West conference, Dave Ratner gave a terrific presentation on
how small retailers can win against
big chains — real world example
from somebody who worked his way up from the bottom.”
— Al McClain RetailWire
• how to exploit what the big guys simply can’t do
• how to compete with national chains by owning your local market

4. ENTREPRENEURSHIP
Lessons Learned From the Top Dogs
Trade secrets from the titans of the business world
Audience members gain business insights they can put into
practice tomorrow. Dave shares first-hand tips from lead dogs
in business that give attendees a leg up. Guess what?Wag more
and bark less and you’ll make friends for life – with customers,
vendors, contacts and employees.
Attendees learn:
• the difference between true titans and titan wanna-be’s
• to lead the pack with respect and empowerment
• to create a unique service or product that will create a buzz
• to wag more and bite less
“I am SO fortunate to be in a position to interact with some of the real
titansofthebusinessworld.TosaythatIamhumbledintheirpresence
is an understatement. The opportunity to listen to them, get to know
them,andaskthemquestionsabouthowtheyruntheirbusinesseshas
provided me with an incredible amount of wisdom and knowledge. If
I am really lucky, I will put a fraction of what I have learned to use! In
this session I will share many inspiring and amusing stories and con-
versations I have had with these folks. I am certain you will get a few
takeawaysfromthisone!”—Dave
HUMAN RESOURCES AND MANAGEMENT
Creating Customer Love
Make Your Customers Love You So Much They’ll Never Go Anyplace Else
Read the book! If belief leads to trust, and trust leads to customer loyalty, then consider
this one of the most practical handbooks on how to start a love affair with your custom-
ers. If belief leads to trust, and trust leads to customer loyalty, then consider this one of
the most practical handbooks on how to start a love affair with your customers.
Let the Dogs Out
You Are Who You Hire!
Advancing retail and small business management to
build excellent teams.
Dave manages over 150 employees in his 8 retail stores. In
this program you will learn how to stay out of court. No bones
about it, every manager has made a bad hire. Dave comes to
the rescue and lays it on the line, advancing retail and small
business management to build excellent teams. Dave receives
more emails following this session than any speech or work-
shop he gives. Small business owners and managers thank
Dave for giving them the kick they needed to lick their wounds
and move on with a more loyal and dependable crew.
Attendees learn:
• why it is so important to have a great crew
• what you need to do to how to get a great crew and keep a
loyal crew
• whatyouneedtodotofosterafabulousworkingenvironment.
• how to hire and yes, how and when to fire people.
“I promise,this session will light a fire under your butt!”
—Dave
C
No Speaker is worth their salt if they don’t have a book...
“There’s no doubt in my mind that large retail companies can learn a lot from
Dave Ratner’s ingenuity, enthusiasm, and ability to connect with customers.
His innovative ideas and passion for retail makes him a perfect fit to serve as
one of our industry’s greatest advocates:a distinguished member of NRF’s Board of Directors.”
— Matthew Shay
National Retail Federation President and CEO
Contact Information:
Dave Ratner
1-888-763-2738 • www. daveratner.com • dave@daveratner.com
151 Springfield • St. Agawam, MA 01001