SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
Merlin Entertainment January 2015
| Social media competition update September 2015
Social media competition update September 2015
Hello!!
In this short document we’ve laid out what we believe to be
the latest Do’s and Don’ts around social competition
mechanics.

In the ever-changing online landscape it’s important to note
that what follows is our current view of the situation – and
any of the guidance could change at any point.

So it’s always worth double-checking before any activity
begins. We’re only a phone call away and are always happy
to try & answer any specific queries.
intu Merry Hill WiFi presentation August 2015
The big one!
Facebook
Social media competition update September 2015
Facebook / What you can do!
✓Ask your followers to post on your page to enter
✓Ask your followers to comment on a post to enter
✓Ask your followers to Like a post to enter
✓Ask your followers to send you a message to enter
✓Use Likes as a voting mechanism
Social media competition update September 2015
Facebook / What you can’t do!
✗ Ask your community to tag themselves in a picture or
post that they don’t appear in
✗ Make Liking your page mandatory before the competition
can be entered (this used to be common and was called
‘fangating’)
✗ Ask your community to share a post on their or their
friends’ timeline in order to enter or get bonus entries
Social media competition update September 2015
Facebook / Good to know!
•  Remember: you can promote your competition as
much as you want through your timeline. But if your
post looks like an ad and sounds like an ad,
Facebook will curb it’s reach unless you pay to
boost it.
•  You’re responsible for the legalities of the promotion
– Facebook won’t publish anything to cover you
here. So always show terms & conditions, official
rules and eligibility requirements
intu Merry Hill WiFi presentation August 2015
The brief one!
Twitter
Social media competition update September 2015
Twitter / What you can do!
✓Ask your followers to reply to a tweet with some personal input – for
example “Reply to @username and tell us why you love Christmas”
✓Ask your followers to post a tweet that includes a particular hashtag
✓Award a prize to the first person to reply to a particular tweet (but
beware: this can be seen as unfair!)
✓Ask people to follow you to enter (with a winner selected from all your
followers)
✓Ask people to share content they’ve created (images, videos etc.)
Social media competition update September 2015
Twitter / What you can’t do!
✗ Set volume based tweet targets in return for entries
(for example “whoever retweets this the most wins”)
✗ Give prizes to follower [x] (e.g. “Our 1000th follower will
win a prize”). This will simply encourage people to unfollow
and re-follow you.
intu Merry Hill WiFi presentation August 2015
The visual one!
Instagram
Social media competition update September 2015
Instagram / What you can do!
✓Ask your followers to post their own image that includes a particular
hashtag
✓Ask your followers to send you a direct message
✓Ask your followers to tag a friend in the comments area of one of
your posts
✓Ask your followers to Like or comment on an image to win
✓Ask your followers to repost one of your images (using a hashtag)
Social media competition update September 2015
Instagram / What you can’t do!
✗ Unlike the other platforms, very little information is
available around Instagram don’ts. While this may
make it look like anything goes, the same common
sense rules apply as for any other channel.
intu Merry Hill WiFi presentation August 2015
The inspiring one!
Pinterest
Social media competition update September 2015
Pinterest / What you can do!
✓Ask your followers to post an image that includes a
particular hashtag
✓Ask your followers to Pin an image of their choice
✓Create judge-based contests where the winner is
chosen by a qualified expert
Social media competition update September 2015
Pinterest / What you can’t do!
✗ Ask people to add pins from your selection – they should be
able to pin anything they like to enter.
✗ Use pins, boards, likes or follows to represent an entry or vote.
✗ ‘Encourage spammy behaviour’ such as asking participants to
comment in order to enter.
✗ Require a minimum number of pins to enter a contest.
✗ Call any contest “Pin it to win it”.
Social media competition update September 2015
Sources!
•  https://www.facebook.com/business/news/page-promotions-
terms"

•  https://support.twitter.com/articles/68877"

•  https://help.instagram.com/179379842258600"

•  http://www.socialmediaexaminer.com/pinterest-contest-
without-breaking-rules/
Merlin Entertainment January 2015
| Thank you

Contenu connexe

Tendances

Social media challenge 2010
Social media challenge 2010Social media challenge 2010
Social media challenge 2010japie swanepoel
 
Using Pinterest to Learn About Your Community
Using Pinterest to Learn About Your CommunityUsing Pinterest to Learn About Your Community
Using Pinterest to Learn About Your CommunityAnna Vanlandingham
 
Turn Your Instagram into an Insta-Hit in 5 steps
Turn Your Instagram into an Insta-Hit in 5 stepsTurn Your Instagram into an Insta-Hit in 5 steps
Turn Your Instagram into an Insta-Hit in 5 stepsKate Frost Inc.
 
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
 
Where to Put Your Videos: Your Website vs. Social Media
Where to Put Your Videos: Your Website vs. Social MediaWhere to Put Your Videos: Your Website vs. Social Media
Where to Put Your Videos: Your Website vs. Social MediaKevin Oxendine
 
Success stories from agencies
Success stories from agenciesSuccess stories from agencies
Success stories from agenciesWistiaFest
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookRebekah Radice
 
Get your business seen on Facebook
Get your business seen on FacebookGet your business seen on Facebook
Get your business seen on FacebookLisa Stauber
 
Ultimate Twitterfail Guide - Part 1
Ultimate Twitterfail Guide - Part 1Ultimate Twitterfail Guide - Part 1
Ultimate Twitterfail Guide - Part 1Emily Turner
 
What Every Author Needs to Know Today about Klout & Book Marketing
What Every Author Needs to Know Today about Klout & Book MarketingWhat Every Author Needs to Know Today about Klout & Book Marketing
What Every Author Needs to Know Today about Klout & Book MarketingGina Carr, MBA
 
The Daily Digital Marketing Schedule Proven To Work for Financial Advisors
The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsThe Daily Digital Marketing Schedule Proven To Work for Financial Advisors
The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsSamantha Russell
 
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEO
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOBrand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEO
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
 
SmallBiz Tracks Week in Review: June 28, 2014
SmallBiz Tracks Week in Review: June 28, 2014SmallBiz Tracks Week in Review: June 28, 2014
SmallBiz Tracks Week in Review: June 28, 2014Mike Sansone
 

Tendances (13)

Social media challenge 2010
Social media challenge 2010Social media challenge 2010
Social media challenge 2010
 
Using Pinterest to Learn About Your Community
Using Pinterest to Learn About Your CommunityUsing Pinterest to Learn About Your Community
Using Pinterest to Learn About Your Community
 
Turn Your Instagram into an Insta-Hit in 5 steps
Turn Your Instagram into an Insta-Hit in 5 stepsTurn Your Instagram into an Insta-Hit in 5 steps
Turn Your Instagram into an Insta-Hit in 5 steps
 
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
 
Where to Put Your Videos: Your Website vs. Social Media
Where to Put Your Videos: Your Website vs. Social MediaWhere to Put Your Videos: Your Website vs. Social Media
Where to Put Your Videos: Your Website vs. Social Media
 
Success stories from agencies
Success stories from agenciesSuccess stories from agencies
Success stories from agencies
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for Facebook
 
Get your business seen on Facebook
Get your business seen on FacebookGet your business seen on Facebook
Get your business seen on Facebook
 
Ultimate Twitterfail Guide - Part 1
Ultimate Twitterfail Guide - Part 1Ultimate Twitterfail Guide - Part 1
Ultimate Twitterfail Guide - Part 1
 
What Every Author Needs to Know Today about Klout & Book Marketing
What Every Author Needs to Know Today about Klout & Book MarketingWhat Every Author Needs to Know Today about Klout & Book Marketing
What Every Author Needs to Know Today about Klout & Book Marketing
 
The Daily Digital Marketing Schedule Proven To Work for Financial Advisors
The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsThe Daily Digital Marketing Schedule Proven To Work for Financial Advisors
The Daily Digital Marketing Schedule Proven To Work for Financial Advisors
 
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEO
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOBrand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEO
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEO
 
SmallBiz Tracks Week in Review: June 28, 2014
SmallBiz Tracks Week in Review: June 28, 2014SmallBiz Tracks Week in Review: June 28, 2014
SmallBiz Tracks Week in Review: June 28, 2014
 

Similaire à Giants and Titans social media competition update - September 2015

social media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxsocial media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxjapie swanepoel
 
Social Media Masterclass: Greyton
Social Media Masterclass: GreytonSocial Media Masterclass: Greyton
Social Media Masterclass: Greytonjapie swanepoel
 
Using social for business
Using social for businessUsing social for business
Using social for businessCatherine Elder
 
Social media marketing onesheet
Social media marketing onesheetSocial media marketing onesheet
Social media marketing onesheetrvanhofwegen
 
amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4Tayub R
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...SlideTeam
 
5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter ChatOgilvy Consulting
 
Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeTop Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
 
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Social Media Best Practices: Slides from Changing Faces of Women's Leadership...
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
 
How to make your social media marketing plan
How to make your social media marketing planHow to make your social media marketing plan
How to make your social media marketing planSalma Alwan
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration Image Bridal GH
 
TAFE 2017 - Grow Event Revenue with Online Marketing
TAFE 2017 - Grow Event Revenue with Online MarketingTAFE 2017 - Grow Event Revenue with Online Marketing
TAFE 2017 - Grow Event Revenue with Online MarketingSaffire
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellRich Benjamin
 
Workshop The Power of Visual Storytelling with Instagram in Rotterdam
Workshop The Power of Visual Storytelling with Instagram in RotterdamWorkshop The Power of Visual Storytelling with Instagram in Rotterdam
Workshop The Power of Visual Storytelling with Instagram in Rotterdamhashtagtheworld
 
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)ParthviGor2
 
Build Social Media Buzz Using Events
Build Social Media Buzz Using EventsBuild Social Media Buzz Using Events
Build Social Media Buzz Using EventsEventbrite UK
 
Building Your Brand With Social Media
Building Your Brand With Social MediaBuilding Your Brand With Social Media
Building Your Brand With Social MediaDeanna Tomaselli
 

Similaire à Giants and Titans social media competition update - September 2015 (20)

social media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptxsocial media 23 FEBRUARY_KLEINMOND.pptx
social media 23 FEBRUARY_KLEINMOND.pptx
 
Social Media Masterclass: Greyton
Social Media Masterclass: GreytonSocial Media Masterclass: Greyton
Social Media Masterclass: Greyton
 
Using social for business
Using social for businessUsing social for business
Using social for business
 
Social media marketing onesheet
Social media marketing onesheetSocial media marketing onesheet
Social media marketing onesheet
 
Engagement And Roi
Engagement And RoiEngagement And Roi
Engagement And Roi
 
amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4
 
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
Getting Started With Micro Influencer Marketing For Your Business PowerPoint ...
 
5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat
 
Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeTop Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
 
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Social Media Best Practices: Slides from Changing Faces of Women's Leadership...
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...
 
How to make your social media marketing plan
How to make your social media marketing planHow to make your social media marketing plan
How to make your social media marketing plan
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration
 
TAFE 2017 - Grow Event Revenue with Online Marketing
TAFE 2017 - Grow Event Revenue with Online MarketingTAFE 2017 - Grow Event Revenue with Online Marketing
TAFE 2017 - Grow Event Revenue with Online Marketing
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does Sell
 
Workshop The Power of Visual Storytelling with Instagram in Rotterdam
Workshop The Power of Visual Storytelling with Instagram in RotterdamWorkshop The Power of Visual Storytelling with Instagram in Rotterdam
Workshop The Power of Visual Storytelling with Instagram in Rotterdam
 
social media expert.pdf
social media expert.pdfsocial media expert.pdf
social media expert.pdf
 
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
 
Build Social Media Buzz Using Events
Build Social Media Buzz Using EventsBuild Social Media Buzz Using Events
Build Social Media Buzz Using Events
 
Twitter tips for business
Twitter tips for businessTwitter tips for business
Twitter tips for business
 
Building Your Brand With Social Media
Building Your Brand With Social MediaBuilding Your Brand With Social Media
Building Your Brand With Social Media
 

Giants and Titans social media competition update - September 2015

  • 1. Merlin Entertainment January 2015 | Social media competition update September 2015
  • 2. Social media competition update September 2015 Hello!! In this short document we’ve laid out what we believe to be the latest Do’s and Don’ts around social competition mechanics. In the ever-changing online landscape it’s important to note that what follows is our current view of the situation – and any of the guidance could change at any point. So it’s always worth double-checking before any activity begins. We’re only a phone call away and are always happy to try & answer any specific queries.
  • 3. intu Merry Hill WiFi presentation August 2015 The big one! Facebook
  • 4. Social media competition update September 2015 Facebook / What you can do! ✓Ask your followers to post on your page to enter ✓Ask your followers to comment on a post to enter ✓Ask your followers to Like a post to enter ✓Ask your followers to send you a message to enter ✓Use Likes as a voting mechanism
  • 5. Social media competition update September 2015 Facebook / What you can’t do! ✗ Ask your community to tag themselves in a picture or post that they don’t appear in ✗ Make Liking your page mandatory before the competition can be entered (this used to be common and was called ‘fangating’) ✗ Ask your community to share a post on their or their friends’ timeline in order to enter or get bonus entries
  • 6. Social media competition update September 2015 Facebook / Good to know! •  Remember: you can promote your competition as much as you want through your timeline. But if your post looks like an ad and sounds like an ad, Facebook will curb it’s reach unless you pay to boost it. •  You’re responsible for the legalities of the promotion – Facebook won’t publish anything to cover you here. So always show terms & conditions, official rules and eligibility requirements
  • 7. intu Merry Hill WiFi presentation August 2015 The brief one! Twitter
  • 8. Social media competition update September 2015 Twitter / What you can do! ✓Ask your followers to reply to a tweet with some personal input – for example “Reply to @username and tell us why you love Christmas” ✓Ask your followers to post a tweet that includes a particular hashtag ✓Award a prize to the first person to reply to a particular tweet (but beware: this can be seen as unfair!) ✓Ask people to follow you to enter (with a winner selected from all your followers) ✓Ask people to share content they’ve created (images, videos etc.)
  • 9. Social media competition update September 2015 Twitter / What you can’t do! ✗ Set volume based tweet targets in return for entries (for example “whoever retweets this the most wins”) ✗ Give prizes to follower [x] (e.g. “Our 1000th follower will win a prize”). This will simply encourage people to unfollow and re-follow you.
  • 10. intu Merry Hill WiFi presentation August 2015 The visual one! Instagram
  • 11. Social media competition update September 2015 Instagram / What you can do! ✓Ask your followers to post their own image that includes a particular hashtag ✓Ask your followers to send you a direct message ✓Ask your followers to tag a friend in the comments area of one of your posts ✓Ask your followers to Like or comment on an image to win ✓Ask your followers to repost one of your images (using a hashtag)
  • 12. Social media competition update September 2015 Instagram / What you can’t do! ✗ Unlike the other platforms, very little information is available around Instagram don’ts. While this may make it look like anything goes, the same common sense rules apply as for any other channel.
  • 13. intu Merry Hill WiFi presentation August 2015 The inspiring one! Pinterest
  • 14. Social media competition update September 2015 Pinterest / What you can do! ✓Ask your followers to post an image that includes a particular hashtag ✓Ask your followers to Pin an image of their choice ✓Create judge-based contests where the winner is chosen by a qualified expert
  • 15. Social media competition update September 2015 Pinterest / What you can’t do! ✗ Ask people to add pins from your selection – they should be able to pin anything they like to enter. ✗ Use pins, boards, likes or follows to represent an entry or vote. ✗ ‘Encourage spammy behaviour’ such as asking participants to comment in order to enter. ✗ Require a minimum number of pins to enter a contest. ✗ Call any contest “Pin it to win it”.
  • 16. Social media competition update September 2015 Sources! •  https://www.facebook.com/business/news/page-promotions- terms" •  https://support.twitter.com/articles/68877" •  https://help.instagram.com/179379842258600" •  http://www.socialmediaexaminer.com/pinterest-contest- without-breaking-rules/
  • 17. Merlin Entertainment January 2015 | Thank you