Dave Saunders - Partner, B2B CFO® Providing CFO and business exit planning services throughout the state of Arizona including the cities of Chandler, Gilbert, Mesa, Phoenix, Scottsdale and Tempe

1. Wo
Dave Saunders – Partner, B2B CFO®
Cell: 480.433.1310
DaveSaunders@b2bcfo.com
Core Skills:
Business Transition Planning
Mergers & Acquisitions
Profit Improvement
Financial Planning & Analysis
Strategic Planning
Business Models / Pricing
Decision Support
P&L Management
Working Capital Management
Banking & Lending Relationships
GAAP Accounting & Reporting
HR Processes
Education / Certifications:
BBA, Univ. of Iowa
MBA - Accounting, Univ. of Iowa
Certified Business Transition ExpertTM
Certified Public Accountant
Lean / Six-Sigma Greenbelt
Dave is a results-driven financial executive and trusted advisor offering more than 25
years of experience and success in driving profit improvement, leading business
growth, establishing and scaling operations and building operationally focused teams.
Dave has broad financial experience in technology-based businesses including
hardware, software development, SaaS, systems integration, managed services,
semiconductor, medical device, interactive and social media, and managed print
services. He has also served in a variety of other industries including manufacturing,
consumer products, e-commerce, distribution, recruiting, engineering services and
full-service advertising agencies. He has held financial leadership positions with public
and private companies ranging in size from start-up and middle market to global
Fortune 500 businesses. Dave began his career with PWC, a Big Four public accounting
firm, providing audit, advisory and acquisition services to mid-size companies.
Dave's core expertise includes optimizing cash flow, improving profit, building
processes and infrastructure to facilitate growth, managing operations and financial
planning.
Dave prides himself on being a strong business partner and trusted advisor with a
strategic, market and operations-based approach to delivering value beyond the
numbers - providing leadership and independent perspective, solving problems across
the business, guiding decisions, and creating value. He thrives in dynamic, fast-paced
entrepreneurial environments with the ability to think in multiple dimensions, operate
at a macro or micro level at will and bring direction and leadership to complex and
ambiguous business issues.
Dave is a seasoned business partner and trusted advisor who can help you achieve your
business objectives and increase the value of your company. He is committed to
investing the time to understand your business and its culture, learn your objectives
and listen to your concerns and priorities. Dave is a CFO who thinks and drives results
like a COO, and the combination of his financial and operational expertise make him
uniquely qualified to provide solutions for your business to facilitate growth, improve
profits, maximize cash and deliver value.
Dave earned his Bachelor and Master’s degrees in Business Administration and
Accounting from the University of Iowa. He is a Certified Public Accountant (CPA), a
Certified Management Accountant (CMA) and a Lean / Six-Sigma Greenbelt. He is a
military veteran with eight years of combined service as an officer in the Army National
Guard and Army Reserve.
Every company, regardless of its size, NEEDS a Chief Financial
Officer.® You can now afford one with B2B CFO®.
LinkedIn: www.linkedin.com/in/DaveSaunders
Website: www.DaveSaundersCFO.com

2. Experience and ExpertiseDave Saunders - Experience and Expertise
Finance and Accounting:
• "Operationalizing" your accounting function. Coaching the accounting team to support and add value
to your business. Aligning processes, reporting and analytics with strategy and operations to improve
decision making, accountability and business performance while increasing efficiency and accuracy.
• Budgeting and forecasting. Developing operationally focused budgets and forecasts based on
commitments your management team has made to achieving your business objectives.
• Profit improvement. Optimizing pricing, managing expenses, improving margins, and developing tools
to analyze and improve your business model.
• Financial systems and processes. Implementing systems (NetSuite / Intacct) and processes to improve
efficiency, operational effectiveness, and information delivery. Reducing the accounting close cycle,
improving accuracy, and delivering actionable information to management.
• Audit planning and preparation.
• Managing relationships with banks, insurance companies, accountants, and investors.
• Private Equity, Family Office and Institutional Capital Experience.
Operations Support:
• Working capital management. Improving your cash conversion cycle and sales and operations (S&OP)
planning process. Developing cash flow forecasting tools and processes.
• Key performance indicators. Identifying and implementing key performance indicators (KPI’s) linked to
strategic and operational objectives and financial reporting.
• Cost management. Developing cost accounting tools to analyze the costs of products and services,
identifying key variable expense drivers, evaluating fixed costs, and determining the breakeven point.
Implementing operational improvement plans, measuring progress, and facilitating accountability.
Strategy, Marketing and Sales Support:
• Business Transition Planning. Identifying options and developing a plan to exit your business that meets
your financial and career objectives. Implementing a strategy to improve the value of your business
and make it more attractive to investors. Support due diligence and other elements of the exit process.
• Strategic planning. Analyzing strategies and investment alternatives and building a growth and profit
roadmap for your business. Developing KPI's to measure progress in achieving your objectives.
Identifying creative ways to fund innovation, investment, and growth.
• Decision Support. Developing business models and investment cases to guide strategic decisions and
establish models for new products, services, markets, and alliances.
• Pricing. Providing analysis and pricing support for products and services across various channels.
Developing tools to monetize the value of your solution to highlight advantage and customer benefit.
• Product line and channel management. Developing product and customer profitability reporting.
Building tools to analyze and manage pricing, promotions, channel programs and margins and product
life cycle planning.
Our WHY:
In everything we do, we believe in improving the lives of business owners. We believe each owner is
unique and important to our society. The way we improve their lives is by understanding their goals and
by removing any barriers that get in their way. And we happen to have unique talent, tools and processes.