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E-Commerce - UK - July 2013
Coupled with the power of social media, mobile connectivity is giving consumers access to more information
instantly than ever before. Viewed sociologically, m-commerce is changing behaviour.
table Of Content
introduction
market Definition
financial Definitions
vat
abbreviations
executive Summary
the Market
figure 1: Online Retail Sales, 2008-18
segmentation By Retail Sector
figure 2: Segmentation Of Online Retail Sales By Retail Sector, 2012
online Sales Per Capita, By Sector
figure 3: Online Retail Sales Per Capita, By Retail Sector, 2011 And 2012
m-commerce
companies, Brands And Innovation
figure 4: Leading Ten Online Retailers: Shares Of All Online Sales, 2012
figure 5: Online Shopping Brand Personality – Macro Image, June 2013
innovations
the Consumer
shopping Online From Home
figure 6: The Consumer: How They Shopped From Home In Last 12 Months, April 2013
figure 7: The Consumer: Products Bought Online From Home In The Last 12 Months, April 2013
shopping On The Move Via Mobile Devices
figure 8: The Consumer: What They Bought Online Via Mobile Devices While Out And About In Past 12
Months, April 2013
where They Shop Online
figure 9: Uk: The Consumer: Where They Shopped Online In The Past 12 Months – Any Online,
From Home, And Via Mobile While Out And About, April 2013
shopping Habits And Attitudes
figure 10: The Consumer: Online Shopping Habits And Attitudes, April 2013
online Versus In-store
E-Commerce - UK - July 2013
figure 11: The Consumer: Agreement With Attitudes Towards Online Shopping, April 2013
what We Think
issues In The Market
e-commerce, M-commerce, T-commerce: Does It Matter?
is Showrooming A Problem?
how Fragmented Is E-commerce?
who Is Winning Online?
how Can Pureplays Compete Against Amazon?
should Pureplays Be Opening Stores?
trend Applications
without A Care
greenfluencers
mintel Futures: Access Anything, Anywhere
the Market Environment
key Points
broadband Connections
figure 12: Percentage Of All Households Having A Broadband Internet Connection, Total And By Selected
Household Type, 2012
shopping And Selling By Device
figure 13: The Consumer: Percentage Shopping Or Selling Online In Past Three Months, By Device, April
2013
figure 14: The Consumer: Percentage Of Tablet Owners And Smartphone Owners Shopping Or Selling
Online Via Tablets/smartphones In The Past Three Months, April 2013
consumer Confidence
figure 15: Consumer Confidence Levels, June 2012-may 2013
market Size And Forecast
key Points
forecast
figure 16: Uk: E-commerce Sales, 2008-18
figure 17: Uk E-commerce, Detailed Forecast Data, 2013-18
market Size And Segmentation
figure 18: Online Retail Sales, 2007-12
figure 19: Online Sales As % All Retail Sales By Month, 2007-13 (april)
a Digression On Downloads
books
E-Commerce - UK - July 2013
music
video
games
download Summary
figure 20: Value Of Digital Downloads, 2012
online Segmentation
figure 21: Uk: Online Sales By Broad Sector, 2007-12
figure 22: Uk: Online Sales As % All Retail Sales By Sector, 2007-2012
pure Players Vs Store Based Retailers
figure 23: Online Sales By Sector, 2012
home Shopping 2012 Vs 1992
limits To Pure Player Growth
market Size Methodology
leading Retailers’ Mobile Metrics
figure 24: Leading Online Retailers’ Stated Mobile Commerce Measurables, 2012/13
social Media
key Points
social Networks Used
figure 25: The Consumer: Social Networks Used, March 2013
attitudes Towards Brands And Social Networks
figure 26: The Consumer: Attitudes Towards Brands And Companies On Social Networking Sites, Selected
Statements, March 2013
social Media In The Shopping Process
figure 27: The Consumer: Online Engagement, Selected Statements, April 2013
figure 28: The Consumer: Online Engagement, By Age And Affluence, April 2013
social Media Follower Numbers
figure 29: Social Media Follower Numbers, Leading Online Retailers, July 2013
who’s Innovating?
key Points
apps That Make Shopping Easier
technology Enhancing The Shopping Experience
innovative Websites And Online Shopping Platforms
devices That Track Shoppers And Tools That Aid Staff
virtual Currency, Same-day Delivery And Queue Jumping Solutions
strengths And Weaknesses
E-Commerce - UK - July 2013
strengths
weaknesses
leading Online Retailers
key Points
online Revenues
overview: Pureplays Versus Catalogues Versus Stores
figure 30: Leading Online Retailers: Net Revenues, 2008-12
amazon Leads Tesco
the Grocers
the Catalogue Retailers
others
online As Percentage Of Multichannel Retailers’ Sales
figure 31: Leading Online Retailers: Multichannel Retailers’ % Of Total Sales Generated Online,
2010-12
compound Annual Growth: Sports Direct Leads
figure 32: Leading Online Retailers: Compound Annual Growth Rates In Net Revenues, 2008-12
market Shares
key Points
the Top Ten
figure 33: Leading Ten Online Retailers: Shares Of All Online Sales, 2012
in Detail: The Top 20
figure 34: Leading 20 Online Retailers: Shares Of All Online Sales, 2008-12
brand Research
brand Map
figure 35: Attitudes Towards And Usage Of Brands In The Online Shopping Sector, June 2013
correspondence Analysis
brand Attitudes
figure 36: Attitudes, By Online Shopping Brand, June 2013
brand Personality
figure 37: Online Shopping Brand Personality – Macro Image, June 2013
figure 38: Online Shopping Brand Personality – Micro Image, June 2013
brand Experience
figure 39: Online Shopping Brand Usage, June 2013
figure 40: Satisfaction With Various Online Shopping Brands, June 2013
figure 41: Consideration Of Online Shopping Brands, June 2013
figure 42: Consumer Perceptions Of Current Online Shopping Brand Performance, June 2013
figure 43: Online Shopping Brand Recommendation – Net Promoter Score, June 2013
E-Commerce - UK - July 2013
brand Index
figure 44: Online Shopping Brand Index, June 2013
figure 45: Online Shopping Brand Index Vs. Recommendation, June 2013
target Group Analysis
figure 46: Target Groups, June 2013
figure 47: Online Shopping Brand Usage, By Target Groups, June 2013
group One – Conformists
group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
the Consumer – Participation In Online Shopping
key Points
participation Plateaus In 2012
figure 48: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online, 2008-12
figure 49: Europe: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online
In The Past Three Months, Selected Countries, 2012
by Category: Clothing Most Popular
figure 50: The Consumer: Percentage Of All Individuals Having Ordered Goods Online In The Past 12
Months, By Category, 2008-12
cross-border Shopping
figure 51: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online, By
Location Of Seller, 2011 And 2012
the Consumer – Shopping Channels Used From Home
key Points
what We Asked
online Channel Dominates From Home
figure 52: Way They Shopped From Home In Last 12 Months, April 2013
why They Buy Online
who Shops Which Way
figure 53: Way They Bought In Last 12 Months, By Age And Affluence, April 2013
the Consumer – Where They Shop Online
key Points
what We Asked
where Consumers Buy Online
figure 54: Uk: Where They Shopped Online, April 2013
what They Think Of Online Retailers
E-Commerce - UK - July 2013
who Shops Where
figure 55: Where They Buy Online, By Age And Affluence, April 2013
shopping Online From Home Or On The Move
figure 56: Where They Shopped Online, At Home Versus Out And About, April 2013
what They Think Of Online Shopping When Out And About
the Consumer – What They Buy From Home And On The Move
key Points
what We Asked
what They Buy Online From Home
figure 57: Uk: What They Bought From Home In Last 12 Months, April 2013
clothing And Footwear Overtakes Hard Copy Media
figure 58: Uk: What They Bought Online From Home In Last 12 Months, May 2012 And April 2013
almost Half The Population Buys Groceries Online
figure 59: Online Grocery Shopping, By Region, April 2013
what They Buy Online While Out And About
figure 60: Uk: What They Bought Online From Home In Last 12 Months Vs What They Bought Online
While Out And About, Aril 2013
some Resistance Remains
what They Buy From Catalogues
figure 61: Uk: What They Bought From Home In Last 12 Months Vs What They Bought From A Catalogue
At Home, April 2013
what They Buy From Other Home Shopping Channels
figure 62: Uk: What They Bought From Home In Last 12 Months Vs What They Bought From Tv Shopping,
Direct Selling And Party Plan, April 2013
the Consumer – What Devices They Use To Shop Online From Home
key Points
what We Asked
laptops And Desktops Still The Most Common Device Used
figure 63: Those Who Bought Online From Home By What Device Used, April 2013
figure 64: Activities Normally Undertaken On A Tablet Computer, June 2012
figure 65: What Products Bought Online From Home By Which Device, April 2013
figure 66: Uk: What They Bought Online From Laptop/desktop At Home In Last 12 Months, April 2013
figure 67: What They Bought Online From Smartphones At Home In Last 12 Months, April 2013
figure 68: What They Bought Online From Tablet Computer At Home In Last 12 Months, April 2013
figure 69: What They Bought Online From Any Other Device At Home In Last 12 Months, April 2013
the Consumer – Online Shopping Habits And Attitudes
key Points
E-Commerce - UK - July 2013
what We Asked
80% Of People Browse Online To Secure The Best Deal
figure 70: Online Shopping Habits And Attitudes, April 2013
saving Time Matters
turning Negative User Generated Content Into A Positive
courting The Influential
collection Points
who Does What
figure 71: Online Shopping Habits And Attitudes By Age And Affluence, April 2013
the Gender Divide
figure 72: Online Shopping Habits And Attitudes By Gender, April 2013
the Consumer – Online Shopping Attitudes
key Points
what We Asked
making Shopping Easier And Quicker
figure 73: Online Shopping Attitudes, April 2013
saving Money Online?
gateway To The Unusual
the Sandwich Generation
figure 74: Online Shopping Attitudes, All Who Agree Or Disagree, April 2013
more People Enjoy Shopping From Tablets Than Smartphones
who Thinks What
figure 75: Online Shopping Attitudes By Gender, April 2013
people With Young Children Find Shopping Online Convenient
figure 76: Online Shopping Attitude By Select Demographic Breaks, April 2013
amazon Europe
what We Think
troubles In Europe
amazon’s Scope For Growth
but Can It Become Europe’s Largest Retailer?
figure 77: Amazon Europe: Projected Revenues Of Amazon Europe And Schwarz Group, 2008-22
beyond Retailing
slimming The Offer
popularity For Electricals Shopping – Mintel’s Consumer Data
figure 78: Europe: Percentage Of Consumers Who Have Purchased Electrical Goods From Amazon In The
Past 12 Months (past Three Years For The Uk Survey) And (in Brackets) Amazon’s Position Among
Named Retailers For Buying Electrical Goods Online, January 2013 (november 2012 For Uk Survey)
company Background
company Performance
E-Commerce - UK - July 2013
figure 79: Amazon Europe: Group Financial Performance, 2008-12
figure 80: Amazon Europe: Europe As Percentage Of Amazon Inc.’s Total Revenues, 2008-12
retail Offering
apple Retail
what We Think
a Brand Or A Retailer
company Background
company Performance
figure 81: Apple Retail: Financial Performance, 2007/08-2011/12
figure 82: Apple Retail: European Stores, 2012-13
retail Offering
argos
what We Think
reinventing Itself As Digital Leader
company Background
company Performance
multi-channel Sales
figure 83: Argos: Group Financial Performance, 2008/09-2012/13
store Network Under Review
figure 84: Argos: Outlet Data, 2008/09-2012/13
retail Offering
asos
what We Think
positioning Itself As The World’s Leading Online Fashion Destination For Twenty-somethings
one-stop Fashion Portal Driving Web Traffic And Extra Sales
decision To Expand Beyond Uk Is Paying Off
tapping Into The Demand For Affordable Fashion In An Austere Climate
company Background
company Performance
majority Of Asos Sales Now Come From Outside Of The Uk
figure 85: Asos: Group Financial Performance, 2008/09-2011/12
current Trading Boosted By Exclusive Collaborations, Growing Mobile Traffic And Price Reductions
retail Offering
debenhams.com
what We Think
E-Commerce - UK - July 2013
debenhams Internet Sales Now More Profitable Than Its Store Sales
working To Improve The Efficiency Of The Fulfilment And Delivery Service
beyond The Desktop And Into Stores
debenhams Tv Is An Entertaining Alternative To The Traditional Online Shopping Experience
enhanced Website Features
50% Of What Debenhams Sells Can Only Be Bought At Debenhams
company Background
company Performance
online Sales Up Almost 40%
figure 86: Debenhams: Group Financial Performance, 2008/09-2011/12
online Sales Show No Signs Of Slowing In 2013
retail Offering
dell Retail
what We Think
move To Third Party
looking To Improve Price Positioning
company Background
company Performance
figure 87: Dell B2c Retail: Estimated Group Financial Performance, 2008-12
retail Offering
dixons Retail
what We Think
restructuring Puts Multi-channel Model Back On Track
integrating Online To Multi-channel
currys Pc World Megastore Takes Specialist Electrical Retailing To A New Level
company Background
company Performance
online
figure 88: Dixons Retail: Online Sales, 2012/13
figure 89: Dixons Retail Plc: Group Financial Performance, 2008/9-2012/13
figure 90: Dixons Retail Plc: Outlet Data, 2008/9-2012/13
retail Offering
ebay Inc.
what We Think
not A Retailer – And No Longer An Auction Site
positive Attributes
transacting Revenues
E-Commerce - UK - July 2013
company Background
company Performance
figure 91: Ebay Inc.: Group Financial Performance, 2008-12
ebay In Graphs
figure 92: Ebay Inc. Marketplaces Segment: Gross Merchandise Volume And Number Of Active Users,
2006-12
figure 93: Ebay Inc. Marketplaces Segment: Annual % Change In Gross Merchandise Volume And Number
Of Active Users, 2006-12
figure 94: Ebay Inc. Marketplaces Segment: % Of Gross Merchandise Volume Accounted For By Fixed-price
Sales, 2006-12
figure 95: Ebay Inc. Payments Segment: Total Net Payment Values, 2006-12
johnlewis.com
what We Think
a Multichannel Retailing Success
in-store Supporting Network Strengthening The Online Offering
click & Collect Orders Double
flexible Omni-channel Store Format Driving Physical Expansion
award-winning E-commerce Proposition Backed By A Compelling Price Match Promise
company Background
company Performance
soaring Online Sales
figure 96: John Lewis Partnership: Group Financial Performance, 2008/09-2012/12
online Sales Smash £1bn Barrier
retail Offering
m And M Direct
what We Think
company Background
company Performance
figure 97: M And M Direct Ltd: Group Financial Performance, 2008-13
retail Offering
next Directory
what We Think
brand Appeal
next Store Network Strengthens Cross-channel Shopping Experience
growing Overseas Business
company Background
company Performance
E-Commerce - UK - July 2013
figure 98: Next Uk: Group Financial Performance, 2008/09-2012/13
retail Offering
otto Group (multichannel Retail)
what We Think
falling Behind Amazon
failing To Take Advantage Of The Web
failing To Compete On Price
catalogue Brands Need More Focus
company Background
company Performance
figure 99: Otto Group (multichannel Retail): Group Financial Performance, 2008/09-2012/13
retail Offering
figure 100: Otto Group: Main European Brands, June 2013
rakuten Ichiba
what We Think
company Background
company Performance
figure 101: Rakuten: Gross Merchandise Sales, 2008-12
figure 102: Rakuten: Consolidated Operating Results By Division, 2010-12
redcats
what We Think
company Background
company Performance
figure 103: Redcats: Group Financial Performance, 2008-12
retail Offering
shop Direct Group
what We Think
where Next?
company Background
company Performance
figure 104: Shop Direct Group: Financial Performance, 2007/08-2012/13
retail Offering
figure 105: Shop Direct: Estimated Sales Breakdown, 2012/13
E-Commerce - UK - July 2013
tesco Direct
strategic Evaluation
company Background
company Performance
figure 106: Tesco Plc: Group Financial Performance, 2008/09-2012/13
figure 107: Tesco Plc: Online Performance, 2008/09-2012/13
retail Offering
appendix – Brand Research
figure 108: Brand Usage, June 2013
figure 109: Brand Commitment, June 2013
figure 110: Brand Momentum, June 2013
figure 111: Brand Diversity, June 2013
figure 112: Brand Satisfaction, June 2013
figure 113: Brand Recommendation, June 2013
figure 114: Brand Attitude, June 2013
figure 115: Brand Image – Macro Image, June 2013
figure 116: Brand Image – Micro Image, June 2013
figure 117: Profile Of Target Groups, By Demographics, June 2013
figure 118: Psychographic Segmentation By Target Groups, June 2013
figure 119: Brand Usage, By Target Groups, June 2013
brand Index
figure 120: Brand Index, June 2013
appendix Consumer – Where And What They Have Purchased
figure 121: Most Popular Retailers Used To Buy Products Online From The Home (any Online), By
Demographics, April 2013
figure 122: Next Most Popular Retailers Used To Buy Products Online From The Home (any Online), By
Demographics, April 2013
figure 123: Other Retailers Used To Buy Products Online From The Home (any Online), By Demographics,
April 2013
figure 124: Least Popular Retailers Used To Buy Products Online From The Home (any Online), By
Demographics, April 2013
figure 125: Most Popular Retailers Used To Buy Products Online From The Home (online From Home), By
Demographics, April 2013
figure 126: Next Most Popular Retailers Used To Buy Products Online From The Home (online From Home),
By Demographics, April 2013
figure 127: Other Retailers Used To Buy Products Online From The Home (online From Home), By
Demographics, April 2013
figure 128: Least Popular Retailers Used To Buy Products Online From The Home (online From Home), By
Demographics, April 2013
E-Commerce - UK - July 2013
figure 129: Retailers Used To Buy Products Online From The Home (online Whilst Out And About (using
Your Smartphone Or Tablet), By Demographics, April 2013
figure 130: Retailers Used To Buy Products Online From The Home, April 2013
figure 131: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Next Most
Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013
figure 132: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Other
Retailers Used To Buy Products Online From The Home (any Online), April 2013
figure 133: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Least
Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013
figure 134: Most Popular Where You Have Shopped From Home For Both Food And Non-food Products In
The Last 12 Months, By Demographics, April 2013
figure 135: Next Most Popular Where You Have Shopped From Home For Both Food And Non-food
Products In The Last 12 Months, By Demographics, April 2013
figure 136: Most Popular Products Bought From Home In The Last 12 Months (all Home Buyers), By
Demographics, April 2013
figure 137: Next Most Popular Products Bought From Home In The Last 12 Months (all Home Buyers), By
Demographics, April 2013
figure 138: Other Products Bought From Home In The Last 12 Months (all Home Buyers), By Demographics,
April 2013
figure 139: Most Popular Products Bought From Home In The Last 12 Months (all Online And Mail Order),
By Demographics, April 2013
figure 140: Next Most Popular Products Bought From Home In The Last 12 Months (all Online And Mail
Order), By Demographics, April 2013
figure 141: Other Products Bought From Home In The Last 12 Months (all Online And Mail Order), By
Demographics, April 2013
figure 142: Most Popular Products Bought From Home In The Last 12 Months (online From Home), By
Demographics, April 2013
figure 143: Next Most Popular Products Bought From Home In The Last 12 Months (online From Home), By
Demographics, April 2013
figure 144: Other Products Bought From Home In The Last 12 Months (online From Home), By
Demographics, April 2013
figure 145: Most Popular Products Bought From Home In The Last 12 Months (mail Order Catalogue), By
Demographics, April 2013
figure 146: Next Most Popular Products Bought From Home In The Last 12 Months (mail Order Catalogue),
By Demographics, April 2013
figure 147: Products Bought From Home In The Last 12 Months (other Home Shopping (eg Tv Shopping,
Direct Selling, Party Plans Etc), By Demographics, April 2013
figure 148: Products Bought From Home In The Last 12 Months, April 2013
appendix – Consumer – Most Popular Devices Used
figure 149: Most Popular Devices Used To Buy Products Online From Home (online From Laptop/desktop
Computer), By Demographics, April 2013
E-Commerce - UK - July 2013
figure 150: Next Most Popular Devices Used To Buy Products Online From Home (online From
Laptop/desktop Computer), By Demographics, April 2013
figure 151: Other Devices Used To Buy Products Online From Home (online From Laptop/desktop
Computer), By Demographics, April 2013
figure 152: Most Popular Devices Used To Buy Products Online From Home (online From Smartphone), By
Demographics, April 2013
figure 153: Next Most Popular Devices Used To Buy Products Online From Home (online From
Smartphone), By Demographics, April 2013
figure 154: Most Popular Devices Used To Buy Products Online From Home (online From Tablet Computer
Eg Ipad, Kindle Fire), By Demographics, April 2013
figure 155: Next Most Popular Devices Used To Buy Products Online From Home (online From Tablet
Computer Eg Ipad, Kindle Fire), By Demographics, April 2013
figure 156: Devices Used To Buy Products Online From Home (online From Any Other Device (eg Games
Console, Internet Enabled Tv), By Demographics, April 2013
figure 157: Most Popular Products Bought Online (using Your Smartphone Or Tablet) Whilst Out And
About, By Demographics, April 2013
figure 158: Next Most Popular Products Bought Online (using Your Smartphone Or Tablet) Whilst Out And
About, By Demographics, April 2013
figure 159: Devices Used To Buy Products Online From Home, April 2013
appendix – Consumer – Shopping Attitudes
figure 160: Consumer Habits And Attitudes Towards Shopping Online, By Most Popular Retailers Used To
Buy Products Online From The Home (any Online), April 2013
figure 161: Consumer Habits And Attitudes Towards Shopping Online, By Next Most Popular Retailers Used
To Buy Products Online From The Home (any Online), April 2013
figure 162: Consumer Habits And Attitudes Towards Shopping Online, By Other Retailers Used To Buy
Products Online From The Home (any Online), April 2013
figure 163: Consumer Habits And Attitudes Towards Shopping Online, By Least Popular Retailers Used To
Buy Products Online From The Home (any Online), April 2013
figure 164: Agreement With Attitudes Towards Online Shopping, April 2013
figure 165: Most Popular Consumer Habits And Attitudes Towards Shopping Online, By Demographics,
April 2013
figure 166: Next Most Popular Consumer Habits And Attitudes Towards Shopping Online, By
Demographics, April 2013
figure 167: Agreement With The Statements ‘i Like Shopping Online Because It Avoids The
Crowds’ And ‘shopping Online Is Less Stressful’, By Demographics, April 2013
figure 168: Agreement With The Statements ‘i Don’t Like Shopping Online Because It Lacks
The Human Contact’ And ‘it’s Easier To Find Unique/unusual Products Online’,
By Demographics, April 2013
figure 169: Agreement With The Statements ‘it’s Easier To Find What I Want When Shopping
Online’ And ‘shopping Online Saves Me Money’, By Demographics, April 2013
figure 170: Agreement With The Statements ‘i Find Shopping Online More Convenient Because I Am
E-Commerce - UK - July 2013
Less Mobile Than I Used To Be’ And ‘i’m Happy To Shop Online On Behalf Of Other
People’, By Demographics, April 2013
figure 171: Agreement With The Statements ‘i Enjoy Browsing Retailers Websites Or Apps On A
Smartphone’ And ‘i Enjoy Browsing Retailers Websites Or Apps On A Tablet
Computer’, By Demographics, April 2013
figure 172: Agreement With The Statement ‘shopping Online Is A Greener Way To Buy
Products’, By Demographics, April 2013
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E-Commerce - UK - July 2013

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E-Commerce Market in UK

  • 1. E-Commerce - UK - July 2013 Coupled with the power of social media, mobile connectivity is giving consumers access to more information instantly than ever before. Viewed sociologically, m-commerce is changing behaviour. table Of Content introduction market Definition financial Definitions vat abbreviations executive Summary the Market figure 1: Online Retail Sales, 2008-18 segmentation By Retail Sector figure 2: Segmentation Of Online Retail Sales By Retail Sector, 2012 online Sales Per Capita, By Sector figure 3: Online Retail Sales Per Capita, By Retail Sector, 2011 And 2012 m-commerce companies, Brands And Innovation figure 4: Leading Ten Online Retailers: Shares Of All Online Sales, 2012 figure 5: Online Shopping Brand Personality – Macro Image, June 2013 innovations the Consumer shopping Online From Home figure 6: The Consumer: How They Shopped From Home In Last 12 Months, April 2013 figure 7: The Consumer: Products Bought Online From Home In The Last 12 Months, April 2013 shopping On The Move Via Mobile Devices figure 8: The Consumer: What They Bought Online Via Mobile Devices While Out And About In Past 12 Months, April 2013 where They Shop Online figure 9: Uk: The Consumer: Where They Shopped Online In The Past 12 Months – Any Online, From Home, And Via Mobile While Out And About, April 2013 shopping Habits And Attitudes figure 10: The Consumer: Online Shopping Habits And Attitudes, April 2013 online Versus In-store E-Commerce - UK - July 2013
  • 2. figure 11: The Consumer: Agreement With Attitudes Towards Online Shopping, April 2013 what We Think issues In The Market e-commerce, M-commerce, T-commerce: Does It Matter? is Showrooming A Problem? how Fragmented Is E-commerce? who Is Winning Online? how Can Pureplays Compete Against Amazon? should Pureplays Be Opening Stores? trend Applications without A Care greenfluencers mintel Futures: Access Anything, Anywhere the Market Environment key Points broadband Connections figure 12: Percentage Of All Households Having A Broadband Internet Connection, Total And By Selected Household Type, 2012 shopping And Selling By Device figure 13: The Consumer: Percentage Shopping Or Selling Online In Past Three Months, By Device, April 2013 figure 14: The Consumer: Percentage Of Tablet Owners And Smartphone Owners Shopping Or Selling Online Via Tablets/smartphones In The Past Three Months, April 2013 consumer Confidence figure 15: Consumer Confidence Levels, June 2012-may 2013 market Size And Forecast key Points forecast figure 16: Uk: E-commerce Sales, 2008-18 figure 17: Uk E-commerce, Detailed Forecast Data, 2013-18 market Size And Segmentation figure 18: Online Retail Sales, 2007-12 figure 19: Online Sales As % All Retail Sales By Month, 2007-13 (april) a Digression On Downloads books E-Commerce - UK - July 2013
  • 3. music video games download Summary figure 20: Value Of Digital Downloads, 2012 online Segmentation figure 21: Uk: Online Sales By Broad Sector, 2007-12 figure 22: Uk: Online Sales As % All Retail Sales By Sector, 2007-2012 pure Players Vs Store Based Retailers figure 23: Online Sales By Sector, 2012 home Shopping 2012 Vs 1992 limits To Pure Player Growth market Size Methodology leading Retailers’ Mobile Metrics figure 24: Leading Online Retailers’ Stated Mobile Commerce Measurables, 2012/13 social Media key Points social Networks Used figure 25: The Consumer: Social Networks Used, March 2013 attitudes Towards Brands And Social Networks figure 26: The Consumer: Attitudes Towards Brands And Companies On Social Networking Sites, Selected Statements, March 2013 social Media In The Shopping Process figure 27: The Consumer: Online Engagement, Selected Statements, April 2013 figure 28: The Consumer: Online Engagement, By Age And Affluence, April 2013 social Media Follower Numbers figure 29: Social Media Follower Numbers, Leading Online Retailers, July 2013 who’s Innovating? key Points apps That Make Shopping Easier technology Enhancing The Shopping Experience innovative Websites And Online Shopping Platforms devices That Track Shoppers And Tools That Aid Staff virtual Currency, Same-day Delivery And Queue Jumping Solutions strengths And Weaknesses E-Commerce - UK - July 2013
  • 4. strengths weaknesses leading Online Retailers key Points online Revenues overview: Pureplays Versus Catalogues Versus Stores figure 30: Leading Online Retailers: Net Revenues, 2008-12 amazon Leads Tesco the Grocers the Catalogue Retailers others online As Percentage Of Multichannel Retailers’ Sales figure 31: Leading Online Retailers: Multichannel Retailers’ % Of Total Sales Generated Online, 2010-12 compound Annual Growth: Sports Direct Leads figure 32: Leading Online Retailers: Compound Annual Growth Rates In Net Revenues, 2008-12 market Shares key Points the Top Ten figure 33: Leading Ten Online Retailers: Shares Of All Online Sales, 2012 in Detail: The Top 20 figure 34: Leading 20 Online Retailers: Shares Of All Online Sales, 2008-12 brand Research brand Map figure 35: Attitudes Towards And Usage Of Brands In The Online Shopping Sector, June 2013 correspondence Analysis brand Attitudes figure 36: Attitudes, By Online Shopping Brand, June 2013 brand Personality figure 37: Online Shopping Brand Personality – Macro Image, June 2013 figure 38: Online Shopping Brand Personality – Micro Image, June 2013 brand Experience figure 39: Online Shopping Brand Usage, June 2013 figure 40: Satisfaction With Various Online Shopping Brands, June 2013 figure 41: Consideration Of Online Shopping Brands, June 2013 figure 42: Consumer Perceptions Of Current Online Shopping Brand Performance, June 2013 figure 43: Online Shopping Brand Recommendation – Net Promoter Score, June 2013 E-Commerce - UK - July 2013
  • 5. brand Index figure 44: Online Shopping Brand Index, June 2013 figure 45: Online Shopping Brand Index Vs. Recommendation, June 2013 target Group Analysis figure 46: Target Groups, June 2013 figure 47: Online Shopping Brand Usage, By Target Groups, June 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists the Consumer – Participation In Online Shopping key Points participation Plateaus In 2012 figure 48: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online, 2008-12 figure 49: Europe: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online In The Past Three Months, Selected Countries, 2012 by Category: Clothing Most Popular figure 50: The Consumer: Percentage Of All Individuals Having Ordered Goods Online In The Past 12 Months, By Category, 2008-12 cross-border Shopping figure 51: The Consumer: Percentage Of All Individuals Having Ordered Goods Or Services Online, By Location Of Seller, 2011 And 2012 the Consumer – Shopping Channels Used From Home key Points what We Asked online Channel Dominates From Home figure 52: Way They Shopped From Home In Last 12 Months, April 2013 why They Buy Online who Shops Which Way figure 53: Way They Bought In Last 12 Months, By Age And Affluence, April 2013 the Consumer – Where They Shop Online key Points what We Asked where Consumers Buy Online figure 54: Uk: Where They Shopped Online, April 2013 what They Think Of Online Retailers E-Commerce - UK - July 2013
  • 6. who Shops Where figure 55: Where They Buy Online, By Age And Affluence, April 2013 shopping Online From Home Or On The Move figure 56: Where They Shopped Online, At Home Versus Out And About, April 2013 what They Think Of Online Shopping When Out And About the Consumer – What They Buy From Home And On The Move key Points what We Asked what They Buy Online From Home figure 57: Uk: What They Bought From Home In Last 12 Months, April 2013 clothing And Footwear Overtakes Hard Copy Media figure 58: Uk: What They Bought Online From Home In Last 12 Months, May 2012 And April 2013 almost Half The Population Buys Groceries Online figure 59: Online Grocery Shopping, By Region, April 2013 what They Buy Online While Out And About figure 60: Uk: What They Bought Online From Home In Last 12 Months Vs What They Bought Online While Out And About, Aril 2013 some Resistance Remains what They Buy From Catalogues figure 61: Uk: What They Bought From Home In Last 12 Months Vs What They Bought From A Catalogue At Home, April 2013 what They Buy From Other Home Shopping Channels figure 62: Uk: What They Bought From Home In Last 12 Months Vs What They Bought From Tv Shopping, Direct Selling And Party Plan, April 2013 the Consumer – What Devices They Use To Shop Online From Home key Points what We Asked laptops And Desktops Still The Most Common Device Used figure 63: Those Who Bought Online From Home By What Device Used, April 2013 figure 64: Activities Normally Undertaken On A Tablet Computer, June 2012 figure 65: What Products Bought Online From Home By Which Device, April 2013 figure 66: Uk: What They Bought Online From Laptop/desktop At Home In Last 12 Months, April 2013 figure 67: What They Bought Online From Smartphones At Home In Last 12 Months, April 2013 figure 68: What They Bought Online From Tablet Computer At Home In Last 12 Months, April 2013 figure 69: What They Bought Online From Any Other Device At Home In Last 12 Months, April 2013 the Consumer – Online Shopping Habits And Attitudes key Points E-Commerce - UK - July 2013
  • 7. what We Asked 80% Of People Browse Online To Secure The Best Deal figure 70: Online Shopping Habits And Attitudes, April 2013 saving Time Matters turning Negative User Generated Content Into A Positive courting The Influential collection Points who Does What figure 71: Online Shopping Habits And Attitudes By Age And Affluence, April 2013 the Gender Divide figure 72: Online Shopping Habits And Attitudes By Gender, April 2013 the Consumer – Online Shopping Attitudes key Points what We Asked making Shopping Easier And Quicker figure 73: Online Shopping Attitudes, April 2013 saving Money Online? gateway To The Unusual the Sandwich Generation figure 74: Online Shopping Attitudes, All Who Agree Or Disagree, April 2013 more People Enjoy Shopping From Tablets Than Smartphones who Thinks What figure 75: Online Shopping Attitudes By Gender, April 2013 people With Young Children Find Shopping Online Convenient figure 76: Online Shopping Attitude By Select Demographic Breaks, April 2013 amazon Europe what We Think troubles In Europe amazon’s Scope For Growth but Can It Become Europe’s Largest Retailer? figure 77: Amazon Europe: Projected Revenues Of Amazon Europe And Schwarz Group, 2008-22 beyond Retailing slimming The Offer popularity For Electricals Shopping – Mintel’s Consumer Data figure 78: Europe: Percentage Of Consumers Who Have Purchased Electrical Goods From Amazon In The Past 12 Months (past Three Years For The Uk Survey) And (in Brackets) Amazon’s Position Among Named Retailers For Buying Electrical Goods Online, January 2013 (november 2012 For Uk Survey) company Background company Performance E-Commerce - UK - July 2013
  • 8. figure 79: Amazon Europe: Group Financial Performance, 2008-12 figure 80: Amazon Europe: Europe As Percentage Of Amazon Inc.’s Total Revenues, 2008-12 retail Offering apple Retail what We Think a Brand Or A Retailer company Background company Performance figure 81: Apple Retail: Financial Performance, 2007/08-2011/12 figure 82: Apple Retail: European Stores, 2012-13 retail Offering argos what We Think reinventing Itself As Digital Leader company Background company Performance multi-channel Sales figure 83: Argos: Group Financial Performance, 2008/09-2012/13 store Network Under Review figure 84: Argos: Outlet Data, 2008/09-2012/13 retail Offering asos what We Think positioning Itself As The World’s Leading Online Fashion Destination For Twenty-somethings one-stop Fashion Portal Driving Web Traffic And Extra Sales decision To Expand Beyond Uk Is Paying Off tapping Into The Demand For Affordable Fashion In An Austere Climate company Background company Performance majority Of Asos Sales Now Come From Outside Of The Uk figure 85: Asos: Group Financial Performance, 2008/09-2011/12 current Trading Boosted By Exclusive Collaborations, Growing Mobile Traffic And Price Reductions retail Offering debenhams.com what We Think E-Commerce - UK - July 2013
  • 9. debenhams Internet Sales Now More Profitable Than Its Store Sales working To Improve The Efficiency Of The Fulfilment And Delivery Service beyond The Desktop And Into Stores debenhams Tv Is An Entertaining Alternative To The Traditional Online Shopping Experience enhanced Website Features 50% Of What Debenhams Sells Can Only Be Bought At Debenhams company Background company Performance online Sales Up Almost 40% figure 86: Debenhams: Group Financial Performance, 2008/09-2011/12 online Sales Show No Signs Of Slowing In 2013 retail Offering dell Retail what We Think move To Third Party looking To Improve Price Positioning company Background company Performance figure 87: Dell B2c Retail: Estimated Group Financial Performance, 2008-12 retail Offering dixons Retail what We Think restructuring Puts Multi-channel Model Back On Track integrating Online To Multi-channel currys Pc World Megastore Takes Specialist Electrical Retailing To A New Level company Background company Performance online figure 88: Dixons Retail: Online Sales, 2012/13 figure 89: Dixons Retail Plc: Group Financial Performance, 2008/9-2012/13 figure 90: Dixons Retail Plc: Outlet Data, 2008/9-2012/13 retail Offering ebay Inc. what We Think not A Retailer – And No Longer An Auction Site positive Attributes transacting Revenues E-Commerce - UK - July 2013
  • 10. company Background company Performance figure 91: Ebay Inc.: Group Financial Performance, 2008-12 ebay In Graphs figure 92: Ebay Inc. Marketplaces Segment: Gross Merchandise Volume And Number Of Active Users, 2006-12 figure 93: Ebay Inc. Marketplaces Segment: Annual % Change In Gross Merchandise Volume And Number Of Active Users, 2006-12 figure 94: Ebay Inc. Marketplaces Segment: % Of Gross Merchandise Volume Accounted For By Fixed-price Sales, 2006-12 figure 95: Ebay Inc. Payments Segment: Total Net Payment Values, 2006-12 johnlewis.com what We Think a Multichannel Retailing Success in-store Supporting Network Strengthening The Online Offering click & Collect Orders Double flexible Omni-channel Store Format Driving Physical Expansion award-winning E-commerce Proposition Backed By A Compelling Price Match Promise company Background company Performance soaring Online Sales figure 96: John Lewis Partnership: Group Financial Performance, 2008/09-2012/12 online Sales Smash £1bn Barrier retail Offering m And M Direct what We Think company Background company Performance figure 97: M And M Direct Ltd: Group Financial Performance, 2008-13 retail Offering next Directory what We Think brand Appeal next Store Network Strengthens Cross-channel Shopping Experience growing Overseas Business company Background company Performance E-Commerce - UK - July 2013
  • 11. figure 98: Next Uk: Group Financial Performance, 2008/09-2012/13 retail Offering otto Group (multichannel Retail) what We Think falling Behind Amazon failing To Take Advantage Of The Web failing To Compete On Price catalogue Brands Need More Focus company Background company Performance figure 99: Otto Group (multichannel Retail): Group Financial Performance, 2008/09-2012/13 retail Offering figure 100: Otto Group: Main European Brands, June 2013 rakuten Ichiba what We Think company Background company Performance figure 101: Rakuten: Gross Merchandise Sales, 2008-12 figure 102: Rakuten: Consolidated Operating Results By Division, 2010-12 redcats what We Think company Background company Performance figure 103: Redcats: Group Financial Performance, 2008-12 retail Offering shop Direct Group what We Think where Next? company Background company Performance figure 104: Shop Direct Group: Financial Performance, 2007/08-2012/13 retail Offering figure 105: Shop Direct: Estimated Sales Breakdown, 2012/13 E-Commerce - UK - July 2013
  • 12. tesco Direct strategic Evaluation company Background company Performance figure 106: Tesco Plc: Group Financial Performance, 2008/09-2012/13 figure 107: Tesco Plc: Online Performance, 2008/09-2012/13 retail Offering appendix – Brand Research figure 108: Brand Usage, June 2013 figure 109: Brand Commitment, June 2013 figure 110: Brand Momentum, June 2013 figure 111: Brand Diversity, June 2013 figure 112: Brand Satisfaction, June 2013 figure 113: Brand Recommendation, June 2013 figure 114: Brand Attitude, June 2013 figure 115: Brand Image – Macro Image, June 2013 figure 116: Brand Image – Micro Image, June 2013 figure 117: Profile Of Target Groups, By Demographics, June 2013 figure 118: Psychographic Segmentation By Target Groups, June 2013 figure 119: Brand Usage, By Target Groups, June 2013 brand Index figure 120: Brand Index, June 2013 appendix Consumer – Where And What They Have Purchased figure 121: Most Popular Retailers Used To Buy Products Online From The Home (any Online), By Demographics, April 2013 figure 122: Next Most Popular Retailers Used To Buy Products Online From The Home (any Online), By Demographics, April 2013 figure 123: Other Retailers Used To Buy Products Online From The Home (any Online), By Demographics, April 2013 figure 124: Least Popular Retailers Used To Buy Products Online From The Home (any Online), By Demographics, April 2013 figure 125: Most Popular Retailers Used To Buy Products Online From The Home (online From Home), By Demographics, April 2013 figure 126: Next Most Popular Retailers Used To Buy Products Online From The Home (online From Home), By Demographics, April 2013 figure 127: Other Retailers Used To Buy Products Online From The Home (online From Home), By Demographics, April 2013 figure 128: Least Popular Retailers Used To Buy Products Online From The Home (online From Home), By Demographics, April 2013 E-Commerce - UK - July 2013
  • 13. figure 129: Retailers Used To Buy Products Online From The Home (online Whilst Out And About (using Your Smartphone Or Tablet), By Demographics, April 2013 figure 130: Retailers Used To Buy Products Online From The Home, April 2013 figure 131: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Next Most Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 132: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Other Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 133: Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Least Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 134: Most Popular Where You Have Shopped From Home For Both Food And Non-food Products In The Last 12 Months, By Demographics, April 2013 figure 135: Next Most Popular Where You Have Shopped From Home For Both Food And Non-food Products In The Last 12 Months, By Demographics, April 2013 figure 136: Most Popular Products Bought From Home In The Last 12 Months (all Home Buyers), By Demographics, April 2013 figure 137: Next Most Popular Products Bought From Home In The Last 12 Months (all Home Buyers), By Demographics, April 2013 figure 138: Other Products Bought From Home In The Last 12 Months (all Home Buyers), By Demographics, April 2013 figure 139: Most Popular Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Demographics, April 2013 figure 140: Next Most Popular Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Demographics, April 2013 figure 141: Other Products Bought From Home In The Last 12 Months (all Online And Mail Order), By Demographics, April 2013 figure 142: Most Popular Products Bought From Home In The Last 12 Months (online From Home), By Demographics, April 2013 figure 143: Next Most Popular Products Bought From Home In The Last 12 Months (online From Home), By Demographics, April 2013 figure 144: Other Products Bought From Home In The Last 12 Months (online From Home), By Demographics, April 2013 figure 145: Most Popular Products Bought From Home In The Last 12 Months (mail Order Catalogue), By Demographics, April 2013 figure 146: Next Most Popular Products Bought From Home In The Last 12 Months (mail Order Catalogue), By Demographics, April 2013 figure 147: Products Bought From Home In The Last 12 Months (other Home Shopping (eg Tv Shopping, Direct Selling, Party Plans Etc), By Demographics, April 2013 figure 148: Products Bought From Home In The Last 12 Months, April 2013 appendix – Consumer – Most Popular Devices Used figure 149: Most Popular Devices Used To Buy Products Online From Home (online From Laptop/desktop Computer), By Demographics, April 2013 E-Commerce - UK - July 2013
  • 14. figure 150: Next Most Popular Devices Used To Buy Products Online From Home (online From Laptop/desktop Computer), By Demographics, April 2013 figure 151: Other Devices Used To Buy Products Online From Home (online From Laptop/desktop Computer), By Demographics, April 2013 figure 152: Most Popular Devices Used To Buy Products Online From Home (online From Smartphone), By Demographics, April 2013 figure 153: Next Most Popular Devices Used To Buy Products Online From Home (online From Smartphone), By Demographics, April 2013 figure 154: Most Popular Devices Used To Buy Products Online From Home (online From Tablet Computer Eg Ipad, Kindle Fire), By Demographics, April 2013 figure 155: Next Most Popular Devices Used To Buy Products Online From Home (online From Tablet Computer Eg Ipad, Kindle Fire), By Demographics, April 2013 figure 156: Devices Used To Buy Products Online From Home (online From Any Other Device (eg Games Console, Internet Enabled Tv), By Demographics, April 2013 figure 157: Most Popular Products Bought Online (using Your Smartphone Or Tablet) Whilst Out And About, By Demographics, April 2013 figure 158: Next Most Popular Products Bought Online (using Your Smartphone Or Tablet) Whilst Out And About, By Demographics, April 2013 figure 159: Devices Used To Buy Products Online From Home, April 2013 appendix – Consumer – Shopping Attitudes figure 160: Consumer Habits And Attitudes Towards Shopping Online, By Most Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 161: Consumer Habits And Attitudes Towards Shopping Online, By Next Most Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 162: Consumer Habits And Attitudes Towards Shopping Online, By Other Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 163: Consumer Habits And Attitudes Towards Shopping Online, By Least Popular Retailers Used To Buy Products Online From The Home (any Online), April 2013 figure 164: Agreement With Attitudes Towards Online Shopping, April 2013 figure 165: Most Popular Consumer Habits And Attitudes Towards Shopping Online, By Demographics, April 2013 figure 166: Next Most Popular Consumer Habits And Attitudes Towards Shopping Online, By Demographics, April 2013 figure 167: Agreement With The Statements ‘i Like Shopping Online Because It Avoids The Crowds’ And ‘shopping Online Is Less Stressful’, By Demographics, April 2013 figure 168: Agreement With The Statements ‘i Don’t Like Shopping Online Because It Lacks The Human Contact’ And ‘it’s Easier To Find Unique/unusual Products Online’, By Demographics, April 2013 figure 169: Agreement With The Statements ‘it’s Easier To Find What I Want When Shopping Online’ And ‘shopping Online Saves Me Money’, By Demographics, April 2013 figure 170: Agreement With The Statements ‘i Find Shopping Online More Convenient Because I Am E-Commerce - UK - July 2013
  • 15. Less Mobile Than I Used To Be’ And ‘i’m Happy To Shop Online On Behalf Of Other People’, By Demographics, April 2013 figure 171: Agreement With The Statements ‘i Enjoy Browsing Retailers Websites Or Apps On A Smartphone’ And ‘i Enjoy Browsing Retailers Websites Or Apps On A Tablet Computer’, By Demographics, April 2013 figure 172: Agreement With The Statement ‘shopping Online Is A Greener Way To Buy Products’, By Demographics, April 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ E-Commerce - UK - July 2013