Eliances secrets of media exposure publishing Tom Zender

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David Cogan

Learn the secrets of book publishing

Business

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
tomzendermentor.com

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Three Methods
• Traditional
• Hybrid
• Self-Publishing

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Traditional •Literary agent
•Cash advance
•Long cycle
•Speaking
•15% royalty

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
4
Hybrid •Menu
•Self-funded
•Shorter cycle
•e-Newsletter
•15% royalty

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Self-Publish •Options
•Self-funded
•Fast cycle
•Social media
•35% royalty

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
6
Three Components
•Write
•Publish
•Market

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Why?
•Creative outlet
•Build credibility, visibility
•Revenue stream
•Attract business
•Speaking synergy

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Example
•createspace.com
•kdp.com
•amazon.com
8

‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Thank You!
• Tom Zender
• tomzender.com
9

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