Original article available here: http://untamedpotential.com/business-development-finally-clear-definition/ Business Development is necessary nowadays for businesses to achieve sustainable business growth. It focuses on creating long-term value rather than quick cash solutions. Even though different from, it may include Sales, as well as Strategy and Marketing. To be a Business Developer you must align the overall strategy with business development to explore synergies, embrace an innovative and iterative mindset and creatively think about everything you know (and don’t know) about the business. Also, monitoring and analysing are key drivers of growth.

1. Why Business
Development? Finally, a
clear definition!
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2. Purpose
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3. PURPOSE - DEFINITION OF BUSINESS DEVELOPMENT
Business Development is the
creation of long term value.
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4. Long Term Value
Cash
Access
Prestige
Cost-Savings
Efficiency/Productivity
Quality
SCAs
Technology
Loyalty
Other
PURPOSE - POSSIBLE DEFINITIONS OF LONG TERM VALUE
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5. PURPOSE - BUSINESS DEVELOPMENT VS SALES
Business Development, not Sales!
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6. PURPOSE - BUSINESS DEVELOPMENT VS SALES
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Business
Development
Long Term Value
Sustainable business growth
Strategic
Get-rich-quick schemes
Income
Revenue
Not Business
Development
*non-exhaustive list

7. What is Business
Development?
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8. Sales
Partnerships
Hustle
Typical Answers
WHAT IS IT - WHAT IT IS NOT
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9. Business Development involves
Strategy, Marketing and Sales
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WHAT IS IT - DEFINITION

10. untamedpotential.com
WHAT IS IT - SUN TZU’S GOLDEN TRIANGLE OF BIZDEV
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11. untamedpotential.com
WHAT IS IT - SUN TZU’S GOLDEN TRIANGLE OF BIZDEV
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CREATE SYNERGIES

12. Make it Happen
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13. MAKE IT HAPPEN - STEP 1
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“Tactics without strategy is
the noise before defeat”
by Sun Tzu
Align Strategy and Business Development

14. MAKE IT HAPPEN - STEP 2
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Innovation
90% of businesses believe
innovation is a priority
Monitor, Evaluate & Iterate
Growth implies knowledge
Mindset

15. MAKE IT HAPPEN - STEP 3
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Scope of Action
Customer
• Find new
customers
• Extract new
value from
existing
customers
Relationship
• Maximise
value through
existing
partners
• Create value
through new
partners
Organisation
• Promote
organisational
efficiency
Strategy
• Alignment
between
Strategy and
Business
Development
• Creation of
synergies
Knowledge
• Stay up to
date on new
developments
of the
industry

16. Side Comment
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Metrics

17. untamedpotential.com
SIDE COMMENT - METRICS
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18. Conclusion
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19. Business Development is necessary to achieve
sustainable business growth.
Focus on creating long-term value.
It may include Sales, as well as Strategy and
Marketing.
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CONCLUSION (I/II)

20. CONCLUSION (II/II)
Align strategy with business development to
explore synergies.
Embrace innovative and iterative mindset.
Monitoring and analysis are key drivers of
growth.
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21. Questions?
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Email me at: david@hackhustle.pt or check
www.untamedpotential.com