Hermès hosted its first live music event at its London flagship store, featuring a performance by 18-year-old British singer-songwriter Jake Bugg. The event was part of Hermès' efforts to bring its traditions into the modern world and connect with younger customers by hosting cultural experiences in its stores. Bugg played songs from his acclaimed debut album for the audience at the 121 Regent Street location.

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17. Hermès Lives
From Tradition
To the Stores

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43. Jake Bugg performs live at 121 Regent Street for the London flagship's first ever music event.
The Brit-nominated 18-year-old artist plays songs from his acclaimed self-titled debut album.
Live at
121 Regent
Street
Jake Bugg performs live at 121 Regent
Street for the London flagship's first ever
music event. The Brit-nominated 18-year-
old artist plays songs from his acclaimed
self-titled debut album.

45. Burberry Lives
From being
PART OF YOUR LIFE

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