Why is selling technology in sport the hardest thing we have ever done? What are they saying is the biggest problem? How can we press into the market further? This brief slide deck illustrates an opportunity for #sportstech brands to be part of the solution. Share your existing training materials with the association or hire our team to build effective 'recognized instructional content. Honest education is honest marketing. info@istassociation.com

1. #SaveSportsTech
save the industry.
Learn how a new industry program will grow your business.

2. 36%
What is the main reason the sports industry have not adopted sports technologies?
Unqualified Decisions
How much time will it take?
It’s a long road trip…
*Sourced from Scrum Ventures Survey Aug-Oct 2019

3. 24%
What is the main reason the sports industry have not adopted sports technologies?
Too Risk Averse
Will careers survive failure?
Meanwhile….
*Sourced from Scrum Ventures Survey Aug-Oct 2019

4. 60%
The challenge is massive, but an industry association can help.
Will Not Buy Technology in 2020
This story is not so great.
Combined…
*Sourced from Scrum Ventures Survey Aug-Oct 2019

5. Business Expense Is Growing.
Travel
Advertising
Exhibiting
Innovation
Print & Web
Service
Lower Your Expenses
Target Decision Makers
Shorten Sales Cycle
Differentiate Products
Oh, by the way….
PRODUCIVITY GOALS:
Training

6. Marketplace FinancialsUnqualified risk adverse buyers… …Equity or debt to offset pain
Who Will Save You?
The squeeze…

7. Where Industry Meets Your Tech.
The easy solution…
Lower Your Expenses
Target Decision Makers
Shorten Sales Cycle
Differentiate Products
REACHING GOALS:
Hosted @ ISTA
Training Resources
Training

8. Product Knowledge Lives Here.
Qualify and assure the industry…
Be a Course Owner
Be a Course Author
Be a Course Affiliate
Multiple Modules
Video Player
Documents
Assessments
Ron Burgundy