The Place Report 2016_Free

The Place Report
TOP TEN GLOBAL TRENDS REDEFINING
HOW WE SHOP, LIVE, WORK & PLAY
2 0 1 6

2 THE PLACE REPORT 2016 | HOME
Everywhere Medical
Providing everyday medical
services in more convenient
forms and locations, which
increases accessibility and
frequency of visitation
Kit Home 2.0
Prefabricating residential
designs to fast-track
construction and reduce
cost, while still allowing
for customisation
Pop-up Hotels
Creating temporary hotels
to attract attention, meet
demand or simply to activate
under-utilised spaces
Walk Economy
Measuring the benefits
of proximity, accessibility
and connectivity to justify
commercial investment
and market premium
Retail Convenience
Integrating intuitive
technologies into retail
settings to enhance the
customer experience
Personal Sanctuary
Incorporating personal spaces
into workplaces, retail and
residential environments in
response to overstimulation
and a general lack of privacy
Private Galleries
Curating and showcasing
private art and cultural
collections for public
enrichment and wider
economic benefit
Under-utilised Spaces
Repurposing under-utilised
spaces in creative ways
to offer unique experiences
that would be otherwise
economically unviable
Playscapes
Integrating opportunities
for people of all ages to
play, which enhances
creative thinking, wellbeing
and social connections
Ethical Development
Developing purpose-built
spaces and places that
reflect an environmentally
and socially ethical philosophy
Contents

3
About
Brickfields Consulting
Brickfields Consulting (formerly Place Associates) delivers customer
and market insights that enable dynamic and innovative property
investment solutions.
Over the past five years, we have developed a reputation in the property
sector for unlocking project possibilities through a progressive and
adaptable mindset. Our commissions involve a complex challenge which
requires our clients to embrace change and seize future opportunities.
By partnering with the owners and operators of physical assets,
we provide the insight through research which ensures that places
develop a competitive advantage, allowing them to command a price
premium and achieve financial returns above the market.
Brickfields Consulting offers a range of services covering four broad
capabilities: user research, market strategy, customer experience
and design activation. We provide custom strategy solutions as well
as standard research and strategic tools.
Research
Understanding the behaviours
and aspirations of your
customers, visitors or residents
to better respond to their
needs, thereby increasing
conversion, spend and the
ability to charge a premium.
Insights
Positioning your place in the
market through a distinct
and valued proposition,
which will support a long-term
competitive advantage.
Strategy
Providing an experience that
aligns the market perception
with the actual delivery,
leading to increased rates
of satisfaction, dwell times
and repeat visitation.
THE PLACE REPORT 2016 | ABOUT3
Execution
Staging the types of on-site
interactions with customers,
visitors and residents that
support the social vitality
of your place, which in turn
ensures its long-term
financial viability.

4
About
The Place Report
We have gathered the most progressive property examples from the past
12 months and used them to determine the most influential trends defining
how we are changing the way we live, work, eat, shop, stay and play.
The Place Trends Report is published annually in the first quarter.
More information on each of the case studies can be found on our
trends website: wecreateplaces.com
This report was compiled from July 2015 to March 2016 and all information
is accurate at the time of publication. Every effort has been made to identify
individual copyright holders of all imagery used in this publication.
However, should any copyright holder not be acknowledged, please
notify us and we will include the details in future issues.
About the Premium Edition
After five years, for the first time we are
offering a premium edition of The Place
Report for property professionals who
are seeking a deeper level of insight.
The premium edition is available for
individuals or as a corporate package.
To purchase a copy or find out more, visit:
Note
Dynamic links have been placed
throughout this document to help
you navigate to the relevant sections.
The top right of each page returns
you to the section headings.
Alternatively you can navigate the trends
using the numbers on the right. Or you
can read from start to finish,
just like a book. Enjoy the read.
THE PLACE REPORT 2016 | ABOUT

5 THE PLACE REPORT 2016 | WALK ECONOMY5
Walk
Economy
Measuring the benefits
of proximity, accessibility
and connectivity to justify
commercial investment
and market premium
01

6 THE PLACE REPORT 2016 | WALK ECONOMY
Introduction
WALK ECONOMY
With increasingly urbanised populations,
higher costs of living, pressures on
infrastructure, and a renewed focus
on daily activity and exercise, walkability
is becoming a priority and a competitive
advantage for cities and developments
that aim to create a good quality of life
and thus long-term value.
Whilst walkability is not a new urban
design concept, its economic benefits
are now being recognised and there is a
greater focus on investment in pedestrian
linkages and multi-modal transport
connectivity.
With increasing market demand, the
development of tools to quantify and
measure the ‘walkability’ of a place are
being utilised by a range of stakeholders
to demonstrate benefit.
This quantifiable measure is then used by
the public to determine a place of residence,
by business to make decisions about where
to locate their next workplace, by designers
and developers to improve design outcomes
and by government and policymakers aiming
to improve the livability of their cities.
‘Whilst walkability
is not a new urban
design concept, its
economic benefits are
now being recognised’

1
Secret Agent
BUYERS’
ADVOCATE FIRM
2
Core Values: Why
American Companies
are Moving Downtown
RESEARCH REPORT
3
Foot Traffic Ahead:
Ranking Walkable
Urbanism in America’s
Largest Metros
RESEARCH REPORT
4
Centre for Real Estate
and Urban Analysis
GEORGE WASHINGTON
UNIVERSITY SCHOOL
OF BUSINESS
5
LOCUS: Responsible
Real Estate Developers
and Investors
NATIONAL COALITION
OF REAL ESTATE
DEVELOPERS AND
INVESTORS
Walk Score
ONLINE, US-BASED
‘Walkable Urban Places
rent at a 74% higher
premium per square
foot over drivable
suburban areas’
Walk Score
— Online, US-based
In 2007, a US-run site called ‘Walk Score’,
which assesses locations or neighbourhoods
around the world based on their walkability,
was launched. The site has evolved to
become what is effectively a real estate
search engine and professional data and
consulting service for government and
property sector organisations. The score
system has been expanded to include
‘Transit and Bike’, providing options to
explore property within a defined ‘commute’.
Walk Score data has enabled greater
understanding of the impact of ‘walkability’
on the value of real estate. In Australia in 2013,
research by buyers’ advocate firm Secret
Agent1
revealed prices can rise as much
as AU$298 per square metre for a five-point
rise on the Walk Score scale. This has in
turn resulted in the decision by both private
and public entities to invest significant
funds into making connections that result
in greater walkability.
A recent report, Core Values: Why American
Companies are Moving Downtown2
, which
examined the characteristics, motives and
preferences of companies that either
relocated, opened new offices, or expanded
in walkable downtowns between 2010 and
2015 across nearly 500 US companies, found:
‘The average Walk Score of companies’
previous locations was 52; the average
Walk Score of the companies’ new
locations is 88.’
Other research includes the Foot Traffic
Ahead: Ranking Walkable Urbanism in
America’s Largest Metros3
, written by the
Center for Real Estate and Urban Analysis
at George Washington University School
of Business4
in conjunction with LOCUS:
Responsible Real Estate Developers and
Investors5
, which ranks the US’s top 30
metropolitan areas based on their current
walkable urbanism. It found that top-ranking
areas have an average of 38 per cent higher
GDP per capita as compared to the low-
ranking areas and that Walkable Urban
Places (WalkUPs) rent at a 74 per cent
higher premium per square foot over
drivable suburban areas.

1
Knight Foundation
FOUNDATION
PROMOTING
INFORMED
AND ENGAGED
COMMUNITIES
Walk [Your City]
VARIOUS LOCATIONS,
US
Walk [Your City]
— Various locations, US
On a grassroots level, expressions of
a growing awareness that accessibility
benefits community and business alike
include initiatives such as Walk [Your City]
(previously Guerrilla Wayfinding).
Walk [Your City] was catalysed in 2012
by Matt Tomasulo as an ad hoc project
of self-made signs taped to street poles
informing residents and visitors of the
attractions and amenities within walking
distance and how many minutes it would
take to reach them on foot.
Subsequently launched as a Kickstarter
campaign allowing communities to design
their own low-cost wayfinding signs,
the initiative has moved away from its
‘guerilla roots’, with increased endorsement.
Notably, it has now obtained USD$182,000
in funding for pilot projects in Lexington,
Kentucky and San Jose, California via the
John S. and James L. Knight Foundation,
known simply as the Knight Foundation1
,
which supports ideas that promote the
development of ‘informed and engaged
communities’.
Working with government and community
partners, Walk [Your City] aims to educate
and engage people about planning for more
walkable communities and intends to
release a DIY walkability toolkit that will
allow communities to integrate wayfinding
campaigns into the planning process.

The Place Report 2016
For individuals
9
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1010 THE PLACE REPORT 2016 | EVERYWHERE MEDICAL
Everywhere
Medical
Providing everyday medical
services in more convenient
forms and locations, which
increases accessibility
and frequency of visitation
02

Introduction
EVERYWHERE
MEDICAL
With the mainstream rise of personal medical
and health monitoring devices such as
Fitbit, there is an increased appetite for
convenient access to physical medical
hubs and associated services. This new
wave of medical services in non-traditional
locations is decentralising where and how
patients are served.
This trend has the potential to redefine not
only how people access health and medical
information, but also how frequently, which
in turn will lead to earlier diagnosis and
treatment. One of the primary enablers
of this trend is the advancement of the
technology supporting personal monitoring,
but it has been the uptake of these products
and services by a receptive audience that
has propelled its rise. ‘Health conscious’ is
no longer a niche segment of the population,
and in response the owners and operators
of physical places are exploring new ways
of providing facilities and services that
integrate into everyday life.
‘ “Health conscious”
is no longer a niche
segment of the
population, and in
response the owners
and operators of
physical places are
exploring new ways
of providing facilities
and services that
integrate into
everyday life’

1
IDEO
HUMAN-CENTRED
DESIGN FIRM
Walgreens’ Well
Experience Pharmacy
VARIOUS LOCATIONS,
US
Walgreens’
Well Experience Pharmacy
This trend encompasses both new concepts
in health and medical services as well
as improvements to traditional providers.
One such example is the redesign of US
pharmacy chain Walgreens. The chain
store group wanted to reposition itself
as a ‘national leader in wellness’,
and commissioned design innovation
consultancy IDEO1
to uncover what it meant
to be a ‘21st-century community pharmacy’.
The final outcome is far from revolutionary;
instead it focused on streamlining the various
components of the customer experience
into an ordered and intuitive environment
by providing efficient health services and
customer interaction in a way that is spatially
open and engaging. As IDEO describes,
the service design has been restructured
to better address specific customer needs:
‘In the new layout, pharmacists sit at
a desk in front of the counter to consult
with patients one-on-one, while private
or semi-private rooms provide space for
immunizations, blood pressure readings,
and other consultations.’
Other features include an express refill
station where patients can pick up their
online prescriptions and a new Take Care
Clinic configuration. The redesign
has been very successful and by 2014,
650 Well Experience stores had been
implemented across the US at existing
Walgreens sites.
According to research conducted on the
new format, 49 per cent of customers
surveyed said they had spoken to the
pharmacist, while internal studies indicate
pharmacists are spending four times
more time interacting with patients than
they did within the traditional format.

mPort
VARIOUS LOCATIONS,
AUSTRALIA
City Hall to Go Truck (CHTG)
— Boston, US
One of the major challenges of serving the
medical needs of a community is providing
services in the most convenient location.
Mobile facilities are best able to address
these particular requirements, being placed
where and when the need arises.
In 2013, the City of Boston launched its City
Hall Truck under the program ‘City Hall to Go’,
which visits Boston’s various neighbourhoods
throughout the year and offers a limited
range of city services. As well as serving the
practical needs of the community, the truck
is also a feature at special events, block
parties and street festivals.
Over the past two years, some of the
temporary locations include mainstreets,
public parks, dining districts, university
campuses and farmers’ markets.
While the truck provides civic services
ranging from employment services to
library cards, one of the main areas of
focus is health and wellbeing. The mobile
service provides the perfect opportunity
to deliver outreach services for at-risk
or underprivileged communities.

For individuals
14
THE PLACE REPORT 2016 | EVERYWHERE MEDICAL
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15
Retail
Convenience
Integrating intuitive
technologies into retail
settings to enhance the
customer experience
03
15 THE PLACE REPORT 2016 | RETAIL CONVENIENCE

Introduction
RETAIL CONVENIENCE
‘For both traditional
retailers and emerging
online providers, the
concept of convenience
is based on two distinct
propositions’
Convenience is quickly becoming the new
battleground between physical and online
retailers. For both traditional retailers and
emerging online providers, the concept of
convenience is based on two distinct
propositions.
For physical retailers it translates to
leveraging the experiential qualities of
product selection and tailored services to
assist time-poor shoppers, while for digital
providers convenience is focused on
delivering a streamlined and integrated
buying experience wherever and whenever
it is desired.
More than simply alleviating the chore of
everyday tasks, these convenience-based
initiatives can result in freeing people up to
enjoy other aspects of the retail experience
or alternatively spend time elsewhere
without the need to set foot instore.

Bilder & De Clercq
AMSTERDAM,
NETHERLANDS
Bilder & De Clercq
— Amsterdam, Netherlands
Since 2013, Bilder & De Clercq has translated
its convenience retail model to a retail food
experience that responds to the needs of a
time-poor shopper. The retailer was aware
that professionals, although time-poor, still
want to eat healthy, gourmet meals. In
answering this need, Bilder & De Clercq
provides 14 meal solutions created by chefs,
which can either be purchased from their
physical grocery stores or ordered from a
Bilder & De Clercq interactive wall.
Each meal solution is displayed together
with the specific ingredients and recipe card.
Meals change on a weekly basis. The ethical
ethos of the business guides the approach
to source locally from small-scale suppliers,
reducing food miles and supporting micro-
enterprise.

1
mPort
BIOMETRIC
TECHNOLOGY
Acustom Apparel
CALIFORNIA AND
NEW YORK, US
‘As this form of
technology becomes
more cost-effective,
mobile units that
measure biometric
profiles will become
commonplace’
Acustom Apparel
— California and New York, US
In the fashion realm, customer decision-
making is being facilitated by the use of
apparel measurement and modelling
services. One of the early leaders in the field
of personal metrics is Acustom Apparel,
founded by Jamal Motlagh. Acustom Apparel
opened its first store in SoHo, New York City,
in November 2013.
While the retail environment itself is fairly
conservative, a key stand-out feature is the
use of a 3D scanner, which retrieves more
than two million data points on each
customer’s body in six seconds to form the
best possible biometric model. There is no
need even to undress, as the retailer’s
website attests – ‘just stand in your skivvies
in a private fitting room and the machine
does the rest’.
Certainly for apparel retailers, particularly
those selling a high-end tailored product,
this type of technological inclusion offers
tremendous convenience. As this form of
technology becomes more cost-effective,
mobile units that measure biometric profiles,
such as mPort1
, will become commonplace.

1
ParcelPoint
PARCEL SERVICES
AND TECHNOLOGY
BUSINESS
Eastland
MELBOURNE,
AUSTRALIA
Eastland
— Melbourne, Australia
One of the ways Eastland differentiates
itself from other retail destinations is with
its next-generation dedication to guest
services, designed to turn a simple outing
into an occasion. Alleviating pain points of
the average retail experience, Eastland offers
a Click & Collect service tailored to each
guest’s needs.
Through a platform called ParcelPoint1
, online
purchases can be collected or returned from
Guest Services, saving guests the hassle of
waiting for their parcel at home. A tracking
service alerts customers via email or SMS
when items are ready to be collected.
Adding to the convenience, private change
room facilities are available in a dedicated
lounge area, with attendants on hand
to return or exchange packages for
guests should they be unsatisfied with
their purchase.
Click & Collect is complemented by
Eastland’s Parcel Valet service, which
enables shoppers to leave their groceries
and parcels with a concierge style service
while they dine, catch up with friends or see
a movie. The parcels are then delivered direct
to their car when they’re ready to depart.
Eastland’s services suite extends to include
personal shopping, lost property, bespoke
transportation and more.

Booodl app
SYDNEY, AUSTRALIA
Booodl app
— Sydney, Australia
Developed in partnership with Westfield
Centres (Australia and New Zealand), the
Booodl app and website use geolocation and
artificial intelligence to connect customers
with local physical retail stores that sell
products they are seeking. Shoppers are able
to add items to their list within the app and
when they are out and about they receive
reminder notifications as they move into the
vicinity of a store that sells an item on their
shopping list. In addition, customers are able
to message stores through the app to
check details such as price and availability.
The main purpose of the app is to drive more
relevant customers instore. As George
Freney, Booodl’s co-founder and chief
executive, notes, ‘The physical store is
the heart of the shopping experience, yet
stores still miss crucial opportunities to
engage with nearby shoppers, and users
waste countless hours trying to find and
buy what they’re after.’

For individuals
21
THE PLACE REPORT 2016 | RETAIL CONVENIENCE
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22 THE PLACE REPORT 2016 | KIT HOME 2.0
Prefabricating residential
designs to fast-track
construction and reduce
cost, while still allowing
for customisation
Kit Home 2.0
04

Vipp Shelters
GLOBAL
An extension of the DIY and maker
movement, the kit home has been brought
into the twenty-first century through
advances in technology, prefabricated
solutions and production line principles.
Modular, prefabricated housing units make
the design, manufacture and installation
process faster, easier and more cost-
efficient. This has led to a revolution of
flat pack homes being sold online; even
governments are supporting the movement
by freely providing sustainable house
designs for download.
This trend also looks at products and building
principles that allow users to customise living
spaces that they may have grown out of,
instead of expanding, moving or building a
new home. The perception has now arisen
that residential designs for the masses can
be customised, well designed and affordable.
Vipp Shelter
— Various locations globally
Vipp Shelter — a sleek, modular, residential
solution — is one manifestation of this trend.
The design intends to make things faster,
easier and more cost-efficient for the
customer by removing complicated
design decisions.
Although not customisable, everything
within a Vipp Shelter, from the bed to the
toilet brush, has been specified. The only
decision left for the customer is where they
would like their Vipp Shelter to be built.
Even though the Vipp Shelter is not designed
by architects, the designers at Vipp use their
expertise in manufacturing and 75 years of
experience with steel processing to design
and build the shelter.
‘A consumer perception
has now arisen that
residential designs
for the masses can
be customised,
well designed
and affordable’
The Vipp Shelter was inspired by the
fabrication of large aeroplanes and
metal ships.

Kasita
TEXAS, US
Kasita
— Texas, US
On the other hand, Kasita, a modular micro-
apartment design, took its inspiration from
a dumpster.
After Jeff Wilson, Kasita’s creator, spent a
year living in a disused dumpster he began to
think about the designs for a ‘sophisticated,
affordable and portable urban dwelling’.
Each Kasita apartment slides into a huge
metal frame and a flexible wall tile system
allows an element of customisation. This tile
system allows users to change the items that
hang off and click into the wall tiles.
Wilson was interested in creating something
compact, beautifully designed and
compatible with smart home technology
systems. Kasita comes complete with a
dishwasher, washer/dryer combo, kitchen,
bathroom and a queen-sized bed that hides
away when it is not being used – all of which
fits into 18.5 square metres. There are also
smart technology features built into Kasita.
The first Kasita is due to be rolled out in 2016
in Dallas, Texas. By 2017 Kasita hopes to be in
ten other cities, and through local community
partnerships, these units will rent out at
about half of the market rate of a studio
apartment. Kasita can also be transported
from city to city via a big rig truck.

1
nArchitects
ARCHITECTURE FIRM
2
Monadnock
Development
HOUSING
DEVELOPMENT
COMPANY
3
adAPT NYC
COMPETITION RUN
BY NEW YORK CITY
4
NYC Department of
Housing Preservation &
Development (HPD)
CITY AGENCY
5
New Housing
Marketplace Plan
URBAN PLANNING
PROGRAM FOR NYC
6
Hello Alfred
APP-BASED PERSONAL
BUTLER SERVICE
Carmel Place
NEW YORK, US
Carmel Place
— New York, US
Formerly known as My Micro NY, Carmel
Place is another example that showcases
prefabricated modules. The 55 individual
units, ranging in size from 24–33 square
metres, will be stacked in four towers to
create a ten-storey micro-apartment
building in NYC.
A collaborative competition entry made by
nArchitects1
and Monadnock Development2
,
Carmel Place won the adAPT NYC
competition3
held in 2013, which was
sponsored by the NYC Department of Housing
Preservation & Development (HPD)4
. AdAPT
NYC was created as part of the New Housing
Marketplace Plan5
, which looked at ways of
bringing additional choices into New York
City’s housing market and accommodating
the growing number of one- and two-person
households. Ceiling heights in the units are
set at around 2.7 metres in an attempt to
resolve the potential for claustrophobia,
with sliding glass doors that open onto
Juliet balconies.
Currently, New York City’s housing codes
do not allow apartments smaller than 400
square feet (37 square metres), let alone
a whole building of micro-units. Therefore,
former mayor Michael R. Bloomberg had to
waive zoning regulations to allow the Carmel
Place development.
Some of the units will be sold at market rate,
some will be affordable and a few will be set
aside for homeless veterans.
The apartments sold at market rate will
include an amenities package (with weekly
housekeeping by Hello Alfred6
, an app-based
personal butler service; wi-fi; cable; and
access to events, some of which are free)
while residents of the affordable units will
need to pay for the use of these amenities.
There is also a gym, two lounge rooms and
an outdoor courtyard.

For individuals
26
THE PLACE REPORT 2016 | KIT HOME 2.0
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27 THE PLACE REPORT 2016 | POP-UP HOTELS
Creating temporary
hotels to attract
attention, meet demand
or simply to activate
under-utilised spaces
Pop-up
Hotels
05

1
HotelTonight
HOTEL BOOKING APP
2
Ovolo Hotels
DYNAMIC LIFESTYLE
HOSPITALITY
COMPANY
3
OzHarvest
FOOD RESCUE
CHARITY
4
Coco Republic
LUXE HOME WARES
GROUP
The Spontaneity Suite
VARIOUS LOCATIONS,
AUSTRALIA
‘Pop-ups’ have been popular since the
2000s, coming in all forms including pop-up
boutiques, galleries, cafes and restaurants
– now the latest trend is the pop-up hotel.
Temporary hotels offer creative solutions
when operators face an influx of demand,
such as during tourism booms or real estate
crises. Often pop-up hotel concepts are born
out of collaborations between artists and
designers — and sometimes even a cutting-
edge hotel chain to bring a level of financial
support. Typically, these temporary hotels
only stay in the same location for a few days
but others operate seasonally, before closing
their doors for good or moving on to their
next location. Occasionally pop-up hotel
concepts are so successful they will remain
open in the long term.
The Spontaneity Suite
— Various locations, Australia
The Spontaneity Suite is a pop-up hotel room
activation made of two six-metre shipping
containers including a rooftop jacuzzi and
terrace. This activation is a collaboration
between hotel booking app HotelTonight1
(launched in Australia in June 2015) and Ovolo
Hotels2
, with all of the proceeds put towards
the OzHarvest3
food rescue charity. The suite
is worth AU$32,000 and the interiors,
designed by luxe home wares group Coco
Republic4
, include a freestanding stone bath,
rain shower, Apple TV, a fully stocked cocktail
station, Egyptian cotton robes, lambskin
recliners and a floor-to-ceiling glass window
wall, and yet one night’s stay only sets you
‘Temporary hotels
offer creative solutions
when operators face
an influx of demand,
such as during tourism
booms or real estate
crises’
back AU$99. The Spontaneity Suite is
dropped into scenic locations around
Australia, including the Yarra Valley and
Sydney, where it floated on the harbour.

1
MenoMenoPiu
FRENCH
ARCHITECTURE
AND DESIGN FIRM
EauBERGE
Capsule Hotel
PARIS, FRANCE
EauBERGE Capsule Hotel
— Paris, France
The EauBERGE Capsule Hotel, also a pop-up
accommodation concept, proposes a series
of temporary capsule hotels that would be
located along the Seine River in Paris. The
architects, MenoMenoPiu1
, say that the
capsules would help reinvigorate the Seine
and prevent Paris from becoming ‘a city
museum’. – the idea that residents and
tourists visit European capitals just to see the
museums and are less likely to choose to
stay at accommodation within the city
centres. MenoMenoPiu believes that the
EauBERGE Capsule Hotel could make the
city centre of Paris more attractive and be
used as short-term accommodation for
commuters and tourists. Each capsule
would contain a bathroom and either a
single or double bedroom.

1
Theater der Welt festival
TRIENNIAL GERMAN
THEATRE FESTIVAL
2
Raumlaborberlin
ARCHITECTURE
COLLECTIVE
Theater der Welt/Hotel
Shabby Shabby
MANNHEIM,
GERMANY
Theater der Welt/Hotel Shabby
Shabby
— Mannheim, Germany
In 2014, as part of the triennial Theater
der Welt (Theatre of the World) festival1
,
architecture collective Raumlaborberlin2
created a live architecture competition
called Hotel Shabby Shabby.
Theater der Welt, which is held in different
locations around Germany, was held in
Mannheim that year. Hotel Shabby Shabby
invited all sorts of creative genius,
from students of architecture to design
professionals from across Europe, to build
the hotel room of their dreams. They were
asked to keep within a strict budget of
€250, use found or recyclable objects from
Mannheim’s rubbish and a design that
was lockable and weather resistant.
This resulted in the creation of 22 temporary
hotel guest rooms built in seven days by 120
people at a purpose-built construction camp
located next to the National Theatre of
Mannheim. Teams were then asked to move
and install the 22 hotel cabins to selected
locations throughout Mannheim. For the
duration of the festival, these hotel cabins
of various materials, shapes and sizes sat
under bridges, in parks, empty shopping
malls, former army barracks, car parks,
along the banks of a river and even
suspended from a tree.
Throughout the festival, Mannheim residents
and visitors were invited to stay one night in
the pop-up hotel rooms, giving them the
opportunity to see their city from a new
perspective.

dasparkhotel
OTTENSHEIM,
AUSTRIA
dasparkhotel
— Ottensheim, Austria
dasparkhotel is an example of a pop-up hotel
that has remained in its Ottensheim, Austria,
location and even expanded since its
creation in 2004 by Andreas Strauss. The
rooms were originally designed to fit in
concrete drainage pipe sections.
Now in its tenth season, the five large
upcycled drainage pipe hotel rooms sit in a
public park and can be booked between May
and October. A further five pipes sit in Essen,
Germany, in Bernepark, a site that used to be
a wastewater treatment plant but was
converted into a park and cultural centre.
The pipe hotel rooms are available to be
booked for a maximum of three nights and
each includes a double bed, storage, a light,
a power outlet and blankets.
Recently the Sanitube, also housed in an
upcycled sewage pipe and containing a toilet,
sink and shower, has been added for guests’
comfort. The hotel operates on a ‘pay what
you wish’ system. Guests are, of course,
encouraged to make a contribution for their
stay within their budget.

For individuals
32
THE PLACE REPORT 2016 | POP-UP HOTELS
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
Corporate package
AUD $950.00

33 THE PLACE REPORT 2016 | PLAYSCAPES
Integrating opportunities
for people of all ages to
play, which enhances
creative thinking, wellbeing
and social connections
Playscapes
06

1
‘Cities Want Young
Families to Play
and Stay’
WSJ , 5 AUGUST 2014
Introduction
PLAYSCAPES
In a range of ways ‘playscapes’ are being
purposefully integrated into everyday
settings. Moving beyond the narrow concept
of ‘play’ as a children’s activity, predictably
in the form of a traditional playground, play
provides an opportunity for people of all ages
to disconnect from sedentary habits, notably
the use of technology, and facilitates creative
thinking. Play allows people to discover new
places, engage in exciting, unusual
experiences and reconnect with nature.
It is also being recognised as a necessity
for rejuvenation, enhanced creativity and
wellbeing, particularly in adults.
On a macro scale, as populations are
becoming increasingly urbanised, a city’s
play opportunities can be an important factor
for urbanites with children. A Wall Street
Journal article (‘Cities Want Young Families to
Play and Stay’1
, 5 August 2014) identified a
city’s ‘playability’ as a key competitive
advantage:
‘About a decade ago, the so-called
creative class of 20somethings fueled the
revival of urban centers by settling in
downtown areas mixing condos and
coffee shops. Now, as millennials and
other urbanites have children, their needs
are changing. Cities want to hold on to
them by becoming more “playable,” for
both children and adults.’
In order to respond to this important market
segment, cities must seek to establish more
play-focused urban spaces, branching out
from the traditional swing set and climbing
‘Play provides an
opportunity for
people of all ages
to disconnect from
sedentary habits,
notably the use of
technology, and
facilitates creative
thinking’

1
KaBOOM!
NON-PROFIT
ORGANISATION
2
JMD Design
LANDSCAPE
ARCHITECTURE FIRM
Introduction
PLAYSCAPES
equipment in parks to include options that
appeal to both young and old – think family-
friendly hospitality spaces, water parks and
other ‘playscapes’. Quoted in the same
article, Darell Hammond, chief executive of
Washington, DC-based non-profit KaBOOM!1
,
which consults with city authorities on
promoting and preserving play, captures
this idea well: ‘The whole city should be
a playground, and play should happen
everywhere.’
The new focus on play for adults is driven by
a variety of motivations – to disconnect from
work and technology, reconnect with the
outdoors, discover new places and engage
in experiences that are quirky and unusual
– catalysing the emergence of new operators
and environments to help address these
challenges for busy, time-poor urbanites.
Play is being recognised as a necessity
for rejuvenation, enhanced creativity and
wellbeing, particularly among adults.
As such, a variety of adult play experiences
are arising. Play is also being seen as an
effective tool for increased productivity in
the workplace. Many large organisations
are pursuing the idea of ‘innovation hubs’
or encouraging employees to utilise creative
co-working spaces for a period of time,
giving them the opportunity to break free
from usual constraints and think differently.
The idea that play and parks can influence
our health and wellbeing is being realised
across the US, where programs are being
developed by doctors, who rather than
prescribing medications are ordering their
patients to visit their local park to treat
mental health issues.
James Grant, principal urban designer at
Sydney-based firm JMD Design2
, explains
this further: ‘This changes the way we think
about parks and greenspace in our cities,
suggesting they form an essential part of
the urban infrastructure that helps keep
communities happy and healthy. Not only
does it change how we interact with the
urban fabric, it demonstrates why we need
to plan and improve urban greenspace as
our cities get denser and larger.’

1
The Strong
NATIONAL MUSEUM
OF PLAY
The Happiest Hour
NEW YORK, US
The Happiest Hour
— New York, US
In Rochester, New York, ‘The Happiest Hour’
is a ticketed night-time play event for adults,
hosted by The Strong, National Museum of
Play1
. The event offers an evening of
exploration of the museum’s extensive
collection devoted to the history of play, with
food and drinks, presented annually by The
Strong Play Makers, a volunteer group of
young professionals. The event provides
after-hours use for the museum — engaging
a new adult audience, most of whom are yet
to have children. All proceeds from the event
support The Strong’s educational mission
and community outreach programs.
‘The Happiest Hour is all about reminding
adults that they still need to play,’ says
Bernard Birnbaum, chair of The Strong
Play Makers. This type of event also speaks
to the versatility of play to include education.
This kind of cognitive play is especially
well suited to those adults who prefer
more cerebral activities to intense
physical interaction.

1
World EcoMobility
Festival
CITY FESTIVAL
SHOWCASING
ENVIRONMENTALLY
FRIENDLY TRANSPORT
2
‘Suwon mayor: “We are
changing the paradigm
that the car is a symbol
of progress”’
CITYSCOPE, 2015
Suwon EcoMobility
Village
SUWON, SOUTH KOREA
Suwon EcoMobility Village
— Suwon, South Korea
The closure of streets to encourage urban
play environments has long been on the
agenda at a community level to serve youth
in urban areas. In 2013, the neighbourhood
of Haenggung-dong, in which there are 1500
registered cars, went car-free for a month as
part of the World EcoMobility Festival1
. In that
period, the neighbourhood was enlivened,
with children and adults playing games and
relaxing in the streets into the evening. Led
by environmental activist and Suwon Mayor
Yeom Tae-young, Haenggung-dong’s road
infrastructure and streetscapes were
upgraded to encourage pedestrian and
bicycle use, transforming a previously
neglected part of the city.
In a 2015 interview with Cityscope (‘Suwon
mayor: “We are changing the paradigm that
the car is a symbol of progress”’2
, 23 October
2015), Suwon Mayor Yeom Tae-young
explained: ‘In the case of Suwon, promoting
green urban transport through ecomobility
is a framework that addresses environmental
concerns while also promoting better quality
of life for citizens.’ Suwon has become a
shining example of local governance and
ecomobility, with leaders from other Korean
cities, and across the world, seeking to learn
from the Suwon EcoMobility Village
experience.
In addition to the obvious environmental
merit of this initiative, this example
demonstrates the potential of play when
ingrained at a community level. The more
accessible and intuitive its integration into
everyday life, the more likely the average
citizen is to participate.

For individuals
38
THE PLACE REPORT 2016 | PLAYSCAPES
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
Corporate package
AUD $950.00

39 THE PLACE REPORT 2016 | PERSONAL SANCTUARIES
Incorporating personal
spaces into workplaces,
retail and residential
environments in response
to overstimulation and
a general lack of privacy
Personal
Sanctuaries
07

1
Your Brain at Work
DAVID ROCK, 2009
2
Gallup
PERFORMANCE
MANAGEMENT
CONSULTANCY
COMPANY
Introduction
PERSONAL
SANCTUARIES
Most people live and work in environments
that are saturated with stimuli. We are
constantly bombarded with information and
distractions, especially at the office. At work,
due to the heightened amount of information
that we are expected to process on a daily
basis and the increased amount of people
and technology based distractions, most
people now suffer from what author David
Rock describes in his book Your Brain at
Work1
(2009) as ‘an epidemic of overwhelm’.
With the emergence of more open-plan
offices and semi-open spaces to encourage
collaboration, a lack of privacy in the
workplace has swiftly followed. While
open-plan offices and collaborative spaces
are still embraced, workers are also voicing
their complaints about higher levels of
distraction and stress in these types of
offices, especially when they lack a good
balance of private spaces. A 2013 State of the
Global Workplace Report by Gallup2
found
that only 11 per cent of global workers were
engaged and inspired at work and 63 per
cent were disengaged – unmotivated and not
likely to invest in their organisational
outcomes or goals. Breaking down this data
further revealed that, in the US at least,
employees that spent up to 20 per cent of
their time working remotely were the most
engaged of those surveyed. This was due to
these people being able to balance face-to-
face interaction and collaboration in the
office and use remote working for focused
individual work.
‘We are constantly
bombarded with
information
and distractions,
especially at the office’
Due to what some are calling ‘a privacy crisis’
(‘The Privacy Crisis’, 360 Magazine, Steelcase1
)
new spaces are being created that help fulfil
the need for personal solitude and offer
the chance to recharge and decompress.
This trend can now be seen in office
environments, residential developments,
public spaces, and even in furniture design.
A lack of privacy in office environments
can result in reduced productivity.
Following are several examples of ways
in which organisations are introducing more
private, focused spaces into the workplace.

1
Steelcase
OFFICE FURNITURE
COMPANY
2
Taylor and Miller
Architecture and Design
ARCHITECTURE FIRM
Echoing Green
Office Space
NEW YORK, US
‘A lack of privacy in
office environments
can result in reduced
productivity’
Echoing Green
— New York, US
A non-profit organisation, Echoing Green,
provides fellowships, seed funding and
strategic support to social entrepreneurs
globally. With consistent expansion,
the office was in need of a redesign.
The new design had to take into
consideration the organisation’s diverse
ecosystem of social entrepreneurs,
supporters, artists and university students.
Early conversations between Echoing Green
and the architecture firm, Taylor and Miller
Architecture and Design2
, revealed that there
was a need for a collaborative environment,
balanced with individual private spaces.
The new layout would help the teams work
more purposefully, introducing more
functionality and flexibility into the small
Manhattan workplace, and bring the brand
to life – creating something bold, nimble
and innovative.
Echoing Green’s redesign provides both
visual and acoustic privacy, while still
appearing porous to allow for moments
of interaction. The architects devised a clever
method to allow staff to remain focused while
still supporting teamwork, with the use of
repeated boxes throughout the office to
create nooks for quiet individual work as
well as flexibility.

1
Steelcase
OFFICE FURNITURE
COMPANY
2
Quiet: The Power of
Introverts in a World
That Can’t Stop Talking
SUSAN CAIN, 2013
Susan Cain Quiet Spaces
by Steelcase
PRODUCT, US
Susan Cain Quiet Spaces
by Steelcase
— Product, US
The Susan Cain Quiet Spaces by Steelcase1
is a range of spaces that specifically cater
for introverts. Steelcase collaborated with
Susan Cain, the author of bestseller Quiet:
The Power of Introverts in a World That Can’t
Stop Talking2
, to create the range.
Steelcase applied Cain’s in-depth research
into introverts to produce a set of design
principles focused on the universal human
need for privacy. The design principles were
developed to enable workers to control how
much stimulation they receive in the form
of sound, light and communication.
These principles aim to achieve greater
user control over the environment, sensory
balance and psychological safety. The Susan
Cain Quiet Spaces can be specified by
organisations for new or existing fit-outs.

For individuals
43
THE PLACE REPORT 2016 | PERSONAL SANCTUARIES
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
Corporate package
AUD $950.00

44 THE PLACE REPORT 2016 | ETHICAL DEVELOPMENT
Developing purpose-built
spaces and places that
reflect an environmentally
and socially ethical
philosophy
Ethical
Development
08

Introduction
ETHICAL
DEVELOPMENT
Fair-trade, ethical and environmentally
sustainable products and services have
been on the market for several decades.
Over this time, the conscious consumer
has shifted from a niche segment into
a mainstream category.
The growing audience of conscious
consumers (particularly millennials)
has captured the eye of big brands and
organisations that are now making
sustainability and social outcomes a key,
if not core component of their business
operations and values.
As the current market has come to expect
a certain level of environmental or ethical
credentials, new market extensions are
being created. One such extension is into
the property sector, with an increasing
prevalence of ethically minded developers,
developments and tenants.
We are now seeing the emergence of spaces,
places, experiences and work practices that
are developed with a conscious focus from
the beginning, both for their own values,
and to capture the conscious market and/or
meet ethical or sustainable objectives set
by developers or tenants.
‘The growing audience
of conscious consumers
has captured the eye
of big brands and
organisations are now
making sustainability
and social outcomes a
key component of their
business operations
and values’

1
Tierra Hotels
FAMILY OF BOUTIQUE
HOTELS
Tierra Atacama Hotel
SAN PEDRO, CHILE
Tierra Atacama Hotel
— San Pedro, Chile
Owned by hotel group Tierra Hotels1
, the
Tierra Atacama Hotel, a luxury spa hotel in the
arid San Pedro de Atacama desert area of
Chile, has prioritised sustainable outcomes
whilst still delivering an indulgent five-star
product and experience.
Similar to other examples of ethical
development, sustainability objectives were
instilled in the design and development of the
hotel. Such examples of this integrated and
considered approach include undertaking a
full archaeological study prior to construction
to ensure that historic remains were
preserved. The old adobe walls on the site
were left intact and worked into the design of
the hotel. The landscaping sought to protect
and nourish the growth of the local
vegetation as well as restore the original
agricultural use of the land, which in turn
generates crops such as maize, quinoa and
fruits that are used in the hotel’s restaurant.
Sustainability objectives were also
incorporated into the everyday operations of
the hotel. Where possible, local resources
and manpower are used. Going further, the
business extols a commitment to supporting
students from the local agricultural college
and protecting the heritage of the local Indian
peoples. Guests are asked to support the
hotel’s philosophy by creating ‘minimum
impact’ to the earth, flora and fauna during
activities and excursions. Not only will the
owners’ commitment to ethical operations
mitigate the environmental impact of the
hotel, but it will also support the community
and provide a better experience for guests.

Ethical Property
VARIOUS LOCATIONS,
UK
Ethical Property
— Various locations, UK
One of the early pioneers in the area of ethical
development and property management,
Ethical Property, originated in Bristol,
England. Ethical Property was established in
1998; however, the idea of creating a multi-
tenant property of like-minded ethical
businesses was conceived 16 years earlier, in
1982, when Ethical Property co-founder
Andrew King acquired 82 Colston Street in
Bristol, with a view to provide a base for some
of the city’s cooperatives. The early model
was fairly straightforward: reasonable rents,
a supportive landlord, a safe, welcoming
workplace and the chance to share premises
and resources with a range of like-minded
organisations. This simple approach allowed
the business to build a committed tenant
base, which viewed the benefits of co-
location with like-minded organisations as
highly desirable. Since 1998, the organisation
has expanded its presence across the United
Kingdom and into other regions through
affiliates in Australia and Europe.
Ethical Property insists on a true triple
bottom line approach to property ownership
and management that encompasses
financial, social and environmental
considerations. Interestingly, cultural
alignment is required with each prospective
tenant needing to pass an ‘ethical client
criteria’ assessment before being admitted
into an Ethical Property building. As of 2015,
the business has expanded its portfolio to
include 15 commercial hubs in a range of city
locations and building types. In total, Ethical
Property provides office space to 263 full-
or part- time tenants, two-thirds of which
are charities or not-for-profit organisations,
with the remainder delivering business
consultancy and other services.

For individuals
48
THE PLACE REPORT 2016 | ETHICAL DEVELOPMENT
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
Corporate package
AUD $950.00

49 THE PLACE REPORT 2016 | PRIVATE GALLERIES
Curating and showcasing
private art and cultural
collections for public
enrichment and wider
economic benefit
Private
Galleries
09

1
2015 Global Wealth
Report
UP-TO-DATE
SOURCE OF GLOBAL
HOUSEHOLD WEALTH
2
Sammlung Boros,
Berlin-Mitte, Germany
PRIVATE COLLECTION
OF CONTEMPORARY
ART
Introduction
PRIVATE GALLERIES
According to the 2015 Global Wealth Report1
published by Credit Suisse, as of last year the
top 1 per cent of the world’s population owns
more than 50 per cent of the world’s wealth.
In recorded history there has never been a
time when so much of the world’s wealth has
been owned by so few.
When it comes to what is done with this
concentration of wealth, it turns out that
there are some unintended cultural benefits.
Since the beginning of the twenty-first
century, there has been a wave of investment
in private art galleries across the globe,
particularly in Asia. These ‘playgrounds’ of
the super-rich differ from typical state-
funded institutions. Often the collections
themselves are quite erratic, guided more
by personal taste than a curatorial eye.
Yet, it is more than the collections alone that
challenge conventions; even the buildings
or selected locations are non-conformist.
A range of forces is influencing the
establishment of these cultural facilities:
the love of art is entrenched, along with
a desire to leave a legacy or at least educate
people. However, more cynical art
aficionados have challenged such
philanthropic endeavours by labelling
this new wave of institutions, as merely
vanity projects facilitated by tax incentives.
Regardless of the motivation, there is
no denying that both privately and publicly
funded art galleries have a role to play.
As Christian Boros (responsible for the
Sammlung Boros, Berlin-Mitte, Germany2
)
states:
‘A private collection is not a better model
than a museum, but it’s an important
add-on. You need a museum for historical
purposes, to show the best art of the
decade, for example. Then you have
private collections, with their mistakes,
their subjective tastes.’
‘There has been a
wave of investment
in private art galleries
across the globe,
particularly in Asia’
While this trend has been largely facilitated
by the rise of the ultra-rich, private
collections are not a completely new
concept. In fact, private collections have
occurred for hundreds of years but really
gathered pace with the industrial revolution.
Tycoons became the lifeblood of the art
world — names such as Rockefeller, Frick,
Guggenheim and Tate lay the foundations in
the twentieth century for some of the world’s
most prominent galleries of the twenty-first
century. With the emergence of the new
private galleries, such collections have
increased in size, influence and renown,
notably in markets such as China’s.

1
‘The Rise of the Private
Art “Museum” ‘
THE NEW YORKER,
MAY 2015
2
Haubrok Collection
PUBLICALLY
ACCESSIBLE PRIVATE
CONTEMPORARY ART
COLLECTION
3
Hoffman Collection
PUBLICALLY
ACCESSIBLE PRIVATE
CONTEMPORARY ART
COLLECTION
4
Christian and Karen
Boros
RESIDENTS/OWNERS
OF THE CONVERTED
BERLIN BUNKER
Sammlung Boros (Boros
Collection)
BERLIN-MITTE,
GERMANY
Sammlung Boros (Boros Collection)
— Berlin-Mitte, Germany
A May 2015 article in The New Yorker (‘The
Rise of the Private Art “Museum”’1) named
the Boros Collection one of three significant,
privately owned collections of contemporary
art open to the public in Berlin, together
with the Haubrok2
and Hoffmann Collections3
.
While the quality of the collection is
noteworthy, it is the building housing
the collection that garners more attention
due to its colourful history.
Originally designed as an air raid shelter
for civilians during World War II, the facility
was converted into an East German storage
warehouse for tropical fruit from Cuba in
the 1960s, earning the nickname the ‘banana
bunker’. After reunification, the building saw
temporary use as a nightclub among other
things, until 2003 when it was acquired by
Christian and Karen Boros4
who undertook
a six-year renovation process, including
the construction of a glass penthouse.
Visitation is only allowed through a pre-
booked guided tour. This policy of restricted
access is linked to safety concerns; however,
similar practices also exist at other private
galleries and appear to be a feature of
maintaining exclusivity while qualifying for
tax concessions that public access affords.
The four-year rate of rotation is another
distinguishing feature of the gallery.
The first exhibit was held between 2008
and 2012, and the second show opened
in 2012, running until 2016. These types
of personalised quirks of the experience
are ultimately what make it differ from
other state-funded institutions of its kind.
Undeniably it is a home, with an extensive
art gallery — and both reflect the personal
tastes and aesthetic desires of the owners.
‘A private collection
is not a better model
than a museum,
but it’s an important
add-on’
— Christian Boros,
Sammlung Boros,
Germany

1
‘China’s Super Rich
Building Private Art
Museums’
BUSINESS INSIDER,
10 MAY 2012
2
Lui Yiqian and Wang
Wei
WORLD-RENOWNED
ART COLLECTORS
3
Budi Tek
CHINESE-INDONESIAN
ENTREPRENEUR, ART
PHILANTHROPIST AND
COLLECTOR
4
Yuz Foundation
NON-PROFIT
ORGANIZATION
PROMOTING
CONTEMPORARY ART
Long Museum
SHANGHAI, CHINA
Yuz Museum
SHANGHAI, CHINA
Long Museum
— Shanghai, China
Within this trend there is a strong sense that
the rising ultra-rich of Asia, particularly within
China, are leading the way. As an article from
Business Insider, ‘China’s Super Rich Building
Private Art Museums’1 (10 May 2012), has
identified: ‘The trend is most apparent in
China, where entrepreneurs who have gotten
rich off the country’s booming economy have
been splurging on art, making it the world’s
biggest fine art market last year for the
second year in a row.’
The Long Museum, in Pudong, Shanghai, was
opened in 2012 by billionaire couple Liu Yiqian
and Wang Wei2
, who extol a passion to
educate the public about China’s cultural
history. In practical terms the museum
provides a home for their huge collection,
but the arts champions also have a desire
to give their nouveau riche friends a cultural
education. Yiqian asserts that ‘the rich
housewives have money but do not know
how to spend it without shopping. I want
to teach them to be more tasteful.’
Yuz Museum
— Shanghai, China
Another example of the influence of China’s
ultra-rich on the arts is Budi Tek3
, a Chinese-
Indonesian entrepreneur, art philanthropist
and collector. His gallery is operated by the
Yuz Foundation4
, a non-profit organisation
established in 2007. Similar to numerous
other examples in this trend, the gallery
re-uses an under-utilised industrial space
to showcase its collection — in this case,
an inoperable aircraft hangar.
The gallery opened to much acclaim in 2014
and aims to promote ‘the exhibition and
development of contemporary art to enhance
the public’s understanding and appreciation
of contemporary art’.

1
David Walsh
PROFESSIONAL
GAMBLER AND ART
COLLECTOR
Museum of Old and New
Art (MONA)
HOBART, AUSTRALIA
Museum of Old and New Art (MONA)
— Hobart, Australia
Among the dozens of private art gallery
openings of the past few years, only a
handful truly redefine the economic
prospects of a city or region. The Museum
of Old and New Art, located 30 minutes’ drive
from the Tasmanian capital of Hobart, has
succeeded in transforming not only the
cultural landscape of the city but its
economic fortunes as well.
The collection has been amassed by David
Walsh1
, a professional gambler and art
collector, who opened the gallery in 2011.
At time of publication, MONA represents the
largest privately funded museum in Tasmania
and as the eclectic name suggests, it
presents a broad range of antiques as well
as modern and contemporary art.
The philanthropist collector describes it
as a ‘subversive adult Disneyland’. Of more
note than the eye-opening experience is
the way the self-contained destination,
complete with high-end restaurant, luxury
accommodation and on-site brewery,
has reinvigorated the tourism industry
of this economically challenged part of
Australia. Undeniably, MONA is a major
tourist drawcard, attracting visitors
from all over the world.

For individuals
54
THE PLACE REPORT 2016 | PRIVATE GALLERIES
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
Corporate package
AUD $950.00

55 THE PLACE REPORT 2016 | UNDER-UTILISED SPACES
Repurposing under-utilised
spaces in creative ways to
offer unique experiences
that would be otherwise
economically unviable
Under-utilised
Spaces
10

1
The World Counts
ONLINE
Introduction
UNDER-UTILISED
SPACES
In a world where there are 255 births globally
every minute1
it may be hard to believe that
there are towns, neighbourhoods and
villages that sit abandoned. For various
reasons, including economic downturn,
ageing or decreasing populations, and
natural disasters, a growing number of
buildings are being left vacant.
In some cases these abandoned buildings
become eyesores, vacant neighbourhoods
become unsafe due to reduced surveillance
and areas fall into disrepair. In some cases
serious issues even arise around ownership
of these abandoned places, leaving
questions around who pays for the
demolition bill.
How are some of these abandoned or
under-utilised buildings, spaces and
neighbourhoods being re-used? What about
motorway undercrofts and spaces that are
not necessarily abandoned but left over —
how are these being repurposed? This trend
looks at how a number of deserted and
under-utilised spaces have been creatively
repurposed for commercial ventures or
unique experiences.
‘For various reasons,
including economic
downturn, ageing
or decreasing
populations, and
natural disasters,
a growing number
of buildings are
being left vacant’

1
Red Bucket Films
ARTISTIC UNIT
2
Mmuseumm 2
NEW YORK
Mmuseumm
NEW YORK, US
Mmuseumm
— New York, US
Another project on an even more intimate
scale, Mmuseumm is an exhibition space
housed in a former freight elevator in Tribeca,
New York. This 80-square-foot (7.4-square-
metre) space specialises in showing various
personal collections, found objects and bits
and pieces from everyday life. Items are
displayed on red-velvet-lined shelves with
individual numbers beside them. Visitors can
purchase a catalogue of the items or call
a toll-free number and dial in the item
numbers to listen to a description of each
object. The space even includes a small
wall-mounted gift shop.
Opened in June 2012, Josh and Benny Safdie
and Alex Kalman from Red Bucket Films1
are
the indie outlet behind Mmuseumm, which
is also a non-profit organisation sponsored
by Kate, Andy and Bea Spade. Mmuseumm
is on view 24 hours a day through a window
but the space itself can only hold three
people at a time due to its size.
In 2015, Mmuseumm 22
also was opened just
a few metres from the original site. This new
storefront space is only 20 square feet
(2 square metres) and displays a full-scale
replica of Kalman’s grandmother’s closet,
complete with her clothing, shoes and other
personal items such as perfume.

1
London Legacy
Development
Corporation
MAYORAL
DEVELOPMENT
CORPORATION
2
The Cineroleum
SELF-INITIATED
REPURPOSING
PROJECT
Folly for a Flyover
LONDON, UK
Folly for a Flyover
— London, UK
The following case study provides a
different take on abandoned spaces,
focusing more on how better to use
leftover spaces and not just vacant spaces.
Based in London, Assemble Studio is a
collective of 18 members from the fields
of art, architecture and design.
Folly for a Flyover was one of Assemble
Studio’s projects, which took a leftover space
under the A12 motorway and turned it into
a pop-up arts venue and new public space.
The project was built in less than four weeks
at a cost of £20,000. It was designed as a
venue for recreation and the arts and the
life expectancy for this space was meant
to be only six weeks. The folly remained in
the space for nine weeks and around 40,000
local residents, artists and visitors came
to perform, eat, watch and be involved in
workshops, talks, walks and theatre.
By day the structure, in the form of a house,
hosted a cafe, events and boat trips that
allowed the public to explore the surrounding
waterways. At night the building’s steps were
transformed into seating for audiences to
watch screenings of current films as well as
older films accompanied by a live score.
The London Legacy Development
Corporation1
, as a result of the success
of the project, has invested in permanent
infrastructure allowing the site to continue
as a public space.
Another project by Assemble Studio,
The Cineroleum2
, looked at transforming
a disused petrol station into a temporary
cinema space. Using cheap, industrial,
reclaimed or donated materials,
100 volunteers built flip-up tiered seating
and hand-sewed a three-kilometre-long
curtain out of recycled roofing membrane
to temporarily enclose the petrol station
for privacy and better viewing.

1
The Illicit Couple’s
Retreat (code name
‘Project Vaseline’)
ONE-OFF IMMERSIVE
ADVENTURE
Sextantworks
VARIOUS LOCATIONS,
US
Sextantworks
At the more unique end of the experiential
spectrum, Sextantworks (formerly
Wanderlust Projects) was founded by
Ida C. Benedetto and N.D. Austin in 2012.
According to the group’s website,
Sextantworks practises so-called
‘transgressive placemaking and experiential
gift design through generosity, location
and intimacy’, offering one-off events in
abandoned spaces. These events can
last between a few hours to a few weeks
in duration.
In 2012, Sextantworks contacted seven
willing couples via text message with a
cryptic text message telling them to
rendezvous on 6 October at 7 pm sharp on
the north end of the High Line, 30th St. and
10th Ave, and to bring sturdy shoes, warm
clothes and a flashlight. This was all part of
The Illicit Couple’s Retreat (code name ‘Project
Vaseline’1
), a one-time immersive adventure
through an abandoned resort in the Pocono
Mountains of Pennsylvania. The couples were
taken by vintage RV two hours outside of
New York City to the vacant Penn Hills
honeymoon resort for an intimate
’70s-inspired adventure through the resort.
Each room featured a large circular bed
surrounded by mirrors, a heart-shaped
jacuzzi and a sauna. Even the telephones
had a role in the immersive experience,

1
Audio Smut
PODCASTS ABOUT
THE BODY
2
The Night Heron
Speakeasy
ONE-OFF IMMERSIVE
ADVENTURE
3
The Candyland
Trespass Safari
ONE-OFF IMMERSIVE
ADVENTURE
Sextantworks
VARIOUS LOCATIONS,
US
playing audio art by Audio Smut1
based on
documentary research of the guests who
stayed at the resort between the 1950s and
1970s. Later in the evening couples were
seated near a bonfire to listen to live music
by a band called Amour Obscur.
This totally top-secret event was just one
example of the creativity that can come
out of repurposing abandoned spaces.
Two more examples of one-off projects
by Sextantworks are The Night Heron
Speakeasy2
, a bar held in a water tower
atop a dilapidated building in New York
for seven weeks, and The Candyland
Trespass Safari3
, a project that took
50 people on a photo scavenger hunt
adventure through the abandoned
Domino Sugar Refinery in New York.

For individuals
61
THE PLACE REPORT 2016 | UNDER-UTILISED SPACES
AUD $95.00
Executive package
(Australia only)
AUD $2,495.00
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AUD $950.00

THE PLACE REPORT 2016 | CREDITS62
02
Anywhere Medical
INTRODUCTION
© media.bizj.us
WALLGREENS
© ideo.com
MPORT
© mscorpnews.blob.core.windows.
net
01
Walk Economy
INTRODUCTION
© The Trust for Public Land
WALK [YOUR CITY]
© Walkyourcity / Flickr
04
Kit Homes 2.0
INTRODUCTION
© Vipp Shelter
VIPP SHELTER
© Vipp Shelter
KASITA
© Sarah Natsumi
CARMEL PLACE
© Courtesy nARCHITECTS
image courtesy MIR
03
Retail Convenience
INTRODUCTION
© booodl.com
SB BILDER DE CLERCQ
© bilderdeclercq.nl
ACUSTOM APPAREL
© Acustom Apparel
BOOODL
© booodl.com
05
Pop-up Hotels
THE SPONTANEITY SUITE
©guiltymag.com
EAUBERGE CAPSULE HOTEL
© MenoMenoPiu Architects
HOTEL SHABBY SHABBY
© Matthias-Kestel
DASPARKHOTEL
© Andreas Strauss
Credits
Photography

06
Playscapes
INTRODUCTION
© megaadventure.com.au
CAMP GROUNDED
© CampGrounded.org /
Daniel N. Johnson
DIGITAL DETOX
© DigitalDetox.org /
Daniel N. Johnson
THE HAPPIEST HOUR
© Courtesy of The Strong,
Rochester, New York
SUWON ECOMOBILITY VILLAGE
© @carlosfpardo / Flickr
07
Personal Sanctuaries
INTRODUCTION
© theline.com
SELFRIDGES’ SILENCE ROOM
© alexcochrane.co
ECHOING GREEN
© Echoing green
SUSAN CAIN QUIET SPACES
BY STEELCASE
© steelcase.com
08
Ethical Development
INTRODUCTION
© Greenhouse, Perth
THE COMMONS
© nightingale.melbourne
TIERRA ATACAMA HOTEL
© tierrahotels.com
ETHICAL PROPERTY
© Photography courtesy
The School of Life/H.Walker
09
Private Galleries
INTRODUCTION
© Photography Courtesy
of Zaha Hadid Architects
SAMMLUNG BOROS
(BOROS COLLECTION)
© Boros Foundation
LONG MUSEUM PUDONG
© Long Museum Pudong
MUSEUM OF OLD AND
NEW ART (MONA)
© MONA/Rémi Chauvin
© MONA / Brett Boardman
© MONA/Rémi Chauvin
10
Under-utilised Spaces
INTRODUCTION
© Mmuseumm
MMUSEUMM
© Mmuseumm
FOLLY FOR A FLYOVER
© Assemble Studio
SEXTANTWORKS
© sextant.works
Credits
Photography

Representatives
Sydney: David Grant
Melbourne: Jeanette Lambert
Brisbane: Louise Raymond
Acknowledgements
We would like to acknowledge the expertise and support given
by so many people in the production of The Place Report 2016.
First and foremost, we would like to thank everyone who has
contributed content. There are so many fantastic examples
of property innovation occurring across the world; without their
assistance we would not be able to produce this publication.
Second, thanks to all our photographers and researchers
across the globe who have offered their skills and time.
Much of the global content in this publication can be attributed
to their hard work, passion and knowledge. And finally, to the
team for an excellent job yet again in assembling a report for
everyone’s enjoyment.
Photographers
(alphabetical order)
Gino De Castro
Joanna Grygierczyk
Georgia Jenkins
Jeanette Lambert
Paul O’Connor
Leanne Sobel
Josh Sobel
Michelle Teh
Ash Watson
Researchers
(alphabetical order)
Aurora Nowosad
Stephanie Bhim
Gino De Castro
David Grant
Georgia Jenkins
Jeanette Lambert
Paul O’Connor
Editor
Ginny Grant
Proofreader
Annabel Adair
Writers
Aurora Nowosad
(Trends 4, 5, 7, 10)
David Grant
(Trends 2, 3, 8, 9)
Jeanette Lambert
(Trends 1, 6)
Art Direction
Michelle Teh
michelleteh.com
Design
Paul O’Connor
Layout/Production
Georgia Jenkins
Image Research
Sharon Liu
Except otherwise noted, this work is
copyright © 2016 Brickfields Consulting
AUD $95.00
Credits
Our Team

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