1.
• Improved
cardiovascular
• Immune and
endocrine systems
• Lowered risk of heart
disease and stroke
• Increased speed
of recovery
• Improved cancer
outcomes
• Reduced
inflammations
• Better adoption
of healthy behaviours
Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)

2.
Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

3.
Street, R. L., Elwyn, G., & Epstein, R. M. (2012)

4.
So many opportunities for pharma to deliver holistic support

5.
And deliver end-to-end support that drives
better outcomes and commercial success

6.
• Patients put off assessment
• Arrive unprepared, and leave wishing
they’d asked for more
• Miss vital diagnosis windows
• At EVERY stage of the pathway

7.
Timely treatment
+
Brand performance
Educate
+
Referrals
Activate
+
Validate

8.
1/5 not given
enough information
An ocean of
online content
CQC (2012)

9.
A message that resonates can unlock
understanding and acceptance

10.
Engaged patients
+
Improved
performance
Improve
understanding
+
acceptance
Connect to
information
+
peers

11.
• Giving patients control
benefits their wellbeing
• Actively engages, instills
can-do attitude
• BUT keeping track can
be a burden

12.
• Patients take comfort in a range of experts & specialists
• BUT conflict and confusion from disparate sources
• Can pharma produce digital ‘relationship managers’?
• Systems with communication at the core, not complex restructures

13.
Rapid
recovery
+
Treatment
efficiencies
Facilitate cohesive,
patient-driven
experiences
Facilitate
patient-driven
experiences

14.
Macmillan Cancer Support (2012)

15.
Gawande, A. (2014)

16.
Facilitate quality
environments
Provide dignity
+
purpose
Improve lives