Product Prototyping Package Hero Mock-Ups Model-Making Custom Color-Proofing Sales Samples Design Implementation Structural Design

1. realization

2. a refreshing blend
Realization
We have assembled a talented team of creatively minded problem solvers.
Through collaborative processes, advanced technology and project-based
teams, the solutions and services they provide are driven to maximize
consistency and efficiency.

3. realization services
– Project Coordination
– Pre-Media/Image Manipulation
– Color Proofing Solutions
– Mock-Up
– Prototyping/Model Making
– Structural Packaging Solutions
– Sales Samples
– Production Assembly
– Design Implementation

4. project coordination
Our Account Management and Project Coordination teams – Comprehensive Design & Production Workflows
provide comprehensive project administration by managing
– Centralized Cross Functional Project Management
both rapid turn around and high-volume implementation.
– Real-time Project Planning & Workflow Tracking
We support domestic and global initiatives through a
centralized administration team. – Dedicated Client Support Teams

5. pre-media/image manipulation
– Spot Color File Conversion
Our Image Manipulation team provides the depth of skill and
experience required to create, enhance and implement the
– Color Engineering
most complex imaging challenges.
– Print Production File Alignment
– File Stripping / Separations for Color-Proofing

6. color proofing solutions
High-End Color Proof: HP Indigo Digital Press:
Metallic, pearlescent, high complexity solution Web-fed digital press, with paper or clear substrates and opaque white
capabilities. Ideal for sales samples and short run printing.
Fuji Final Proof:
– Color Space Appropriate Device Selection
Spot color accuracy, moderate color complexity
– Traditional Color-Proofing
– Fuji Final Proof / Kodak Approval
Inkjet Proof:
– Digital Press / Wide Format Ink Jet Color-Proofs
Spot color simulation with moderate color
management complexity
– “Scripted” Press Alignment Workflow

7. mock-up
Pride, pursuit of perfection and optimized processes are the driving force
behind our Mockup team. Adhering to the highest standards possible, they
apply optimal attention to detail across every project.

8. prototyping/model making
Our staff of artisans and engineers resolve complex challenges everyday.
They transform design intent into manufacturable solutions for packaging,
products and retail environment displays.

9. structural packaging solutions
Through technology and expertise we deliver structural packaging services Services include:
focused on technical excellence and creative know-how. From rapid prove-out – Structural Design
paperboard fabrication to injection-molded plastic prototypes, our structural – Interactive Design Prototypes
solutions are about more than just speed, they’re about listening to your – Functional Mockups
needs and expectations - we make it happen, and we’ll get it done right. – Prove-out Prototypes

10. sales samples
We invest in tools that support and accelerate workflow processes, while
reducing costs and saving time.
These state of the art tools include: Sample Makers, 3D Printers, Digital
Vacuum Formers, Advanced Paint & Finishing and Injection Molding Tools.

11. production & assembly
With over 55 years combined experience, our Production and – Dedicated Image Manipulation Teams
Assembly teams are experts in multi-SKU rollout. Working in
– Asset Management
close collaboration with the Design Implementation team, they
produce flawless pre-press ready artwork. – Production Standards Systems
– Non Proprietary Software Platforms
– File Construction “RIP Alignment”

12. design implementation
Our extensive Design Implementation team includes – Creatively Lead
experts in packaging layout, illustration and structural
– Dedicated Implementation Team
packaging development. As a cross-functional
implementation team, they bridge the gap between design – Utilization of Production Ready Files
intent and the disciplines of production.
– Multi SKU Rollout

13. case studies

14. Tropicana
The Challenge
A bushel of oranges cascading down a ramp
to a group of excited children. Sounds simple
enough, until the reality of multiple takes
made everyone realize that real oranges
were not going to take this kind of abuse
without showing signs of wear and tear.
The Solution
Kaleidoscope’s model department created
life-like oranges using actual Valencia
oranges as the model, for the ad shoot.
Additionally, we created hero comps of the
carton, bottle and straw for both tv and print
ad work.

15. Tostitos
The Challenge
To create an “eat it off the page” model
which would be the center piece of a print
advertisement for Tostitos Salsa Con Queso.
The Solution
Leveraging the years of handmade
craftsmanship within our model shop, we:
– Created a mold from an existing structure
– Cast a clear urethane replica
– Created a one-off lid
– Cut the vessel and lid to create the
sliced cheese-wheel effect
– Created faux cheese
– Filled the bottle and styled the
faux cheese
– Printed and applied color-correct
graphic transfers
The result? Pass the chips!

16. Life Savers
The Challenge
To develop and produce sales samples that
would allow Wrigley to do market testing
well in advance of final approval for the look
and feel of the brand.
The Solution
Kaleidoscope delivered packaging that was
both visually compelling and cost-effective.
We formulated and produced several
hundred sales samples. Then, with the help
of our HP Indigo digital press, we filled them
with product and crimped the seams,
resulting in a ready-for-prime time bag
of treats.
Featured in a major confectionary show,
the samples were depleted well before the
show ended – a great early indicator of the
product’s future success!

17. PepsiCo
The Challenge
To provide world-class beverage company
PepsiCo with elements that would keep
the brand fresh and offer greater relevancy
to consumers.
The Solution
PepsiCo is constantly evaluating line
extensions, restages and limited-edition
promotional packaging for their beverage
products. Kaleidoscope was called on to
support these efforts. We applied our
expertise and provided exceptional color
matching, transfers, shrink sleeves and
production of hero images for their print
and television advertising – meeting client
expectations head-on.

18. American Luxury Vodka
The Challenge
To position a new, great-tasting player into
the premium vodka market.
The Solution
In a word… collaboration. The
Kaleidoscope team worked closely with
Americana, the bottle manufacturer, and
their production partners, to realize several
versions of the challenging red and blue
vignettes. We evaluated sizing, placement,
and treatment options for the branding
graphics in order to deliver a unique
structure and compelling design that would
break through the clutter. The result? A
powerful statement on-shelf and behind
the bar.

19. Cyberknife
The Challenge
To create a one-of-a-kind, full-scale model
of a remote control surgical innovation
called the CyberKnife that would draw
major attention for Accuray at a critical
national trade show.
The Solution
Though the objective was straightforward,
the technical challenges were tough – to
deliver a non-working model that was
lightweight, designed for easy set-up,
break-down and shipping, and perhaps
most importantly, that protected their
valuable intellectual properties.
Our industrial design and 3-D Lab teams
went to work brainstorming design and
fabrication options, which would deliver a
high-quality, timely and cost-effective
solution. The result was an eight-foot tall
replica of modern technology that was
impossible to ignore. Through our
collaborative process Accuray got exactly
what they were looking for – a true
showstopper that significantly increased
traffic at their booth.

20. Nectar
The Challenge
To uniquely position an energy beer
concept.
The Solution
From the unique vessel structure to the tri-
pack carrier, Nectar utilizes environmentally
friendly components to deliver a modern
eco image. Inspired by space-saving
design, the sleek hexagonal aluminum can
and molecular honeycomb tri-pack
enhances the consumer brand experience,
promising a distinctive experience for a
highly discerning audience.

21. Turtle Wax ICE
The Challenge
Complement the uniqueness of a product
that could be applied in direct sunlight
without streaking.
The Solution
Kaleidoscope developed an innovative
structural packaging system for this
unconventional car care product. The
patented trigger system and unique
structural form for the vessel helped ICE
become the category leader.

22. the work

37. client testimonials

38. “Thanks for rocketing us to the moon,
you delivered beyond expectation.”
- Mark Gerhart
Global Innovation Director, HJ Heinz

39. “We have now finished one of the biggest artwork projects in the UK Wrigley
history! We appreciate your commitment and dedication at the start of the
project by you traveling over to the UK to meet with our other agency partners
to help build and agree the process. Your commitment to the project continued
throughout – with the project delivered to time and quality. Thanks again!”
- Claire Fieldhouse
Marketing, Group Brand Manager - Wm. Wrigley Jr. Company (UK)

40. “Bravo! Fabulous Work! Your work was perfect.
Very impressive, an exciting body of work.”
- Chuck Hardinger
Director, Brand Identity and Packaging, MillerCoors

41. “We love Kaleidoscope.”
- Glen Spurrier
Global Design Manager, Alberto Culver

42. realization