1. David Mark Luna
social strategist and analyst

2. PRESENTS

3. THE NEW INTERNET
How Social Media is changing the activity on the web.
prepared by David Luna

4. THE INTERNET
essential fast changes

5. THE INTERNET
Business constantly needs to adapt.

6. FAILURE TO ADAPT
Had the video rental market share for decades. Their failure to
adapt to new technology allowed other companies to come
in and lure away consumers with a more convenient rental
experience.
Founded in 2002, Redbox had the video rental market share in
less than 7 years. By 2009 Redbox was the leader in the video
rental industry.
If Redbox doesn’t adapt to the new technology of streaming
videos, companies like Netflix, Hulu and iTunes will take the
majority of the video rental market.

7. • The Internet was first built on content.
• Websites were plain looking.
• The goal was just to have your website up and running.
CONTENT

8. • After content, websites tried to separate by design.
• Websites were flashy trying to keep your attention.
• The goal was create an experience that would keep you coming back.
DESIGN

9. MOBILE
• After design, websites tried to meet you wherever you were through mobile.
• The release of the iPhone in 2007 created a major shift as to how people got on
the internet.
• The goal was utilize mobile technology to create a new experience through
GPS capabilities, gamification and mobile devices.

10. MOBILE
DESIGN
CONTENT

11. THE INTERNET

12. Currently the Internet is
being rebuilt.

13. • The New Internet has a foundation in people

14. • The New Internet is focused on conversations

15. facebook twitter youtube
• The traffic of the New Internet is happening on social networking sites

16. THE NEW INTERNET
facebook twitter youtube
conversations

17. THE INTERNET THE NEW INTERNET
MOBILE SOCIAL NETWORKS
DESIGN
+ CONVERSATIONS
CONTENT PEOPLE
= the complete picture

18. ADAPT or FAIL