1.
How anyone
can run an
internal
IDEAS
WORKSHOP

2.
1. Set out goals
Before starting your
workshop make sure to set
out what you want to achieve.
Start by explaining this at the
beginning so everyone
knows what the outcome
should look like.

3.
Setting out the scope of the
workshop is key to its
success.
(This could be 10 ideas for the business, 15
ideas for your product launch etc.)
Having your metrics defined
will hope to structure your
ideas session.
2. Define metrics

4.
The concept is to take your goal and consider "How
could I possibly cause the problem?" or "How could I
possibly achieve the opposite effect?" This is called
REVERSE BRAINSTORMING.
e.g. you want to increase your NPS score & customer
satisfaction so rephrase it as "How could we decrease
our NPS score and customer satisfaction?"
3. Work backwards
l

5.
When you have your outcome
framed start to think of ways in
which you could make it worse.
e.g. "How could we decrease our NPS
score customer satisfaction?"
Bad idea 1:
- never talk or communicate to
our customers
4. List ideas

6.
5. Solve problems
Now solve each of your bad ideas
- 'never talk or communicate to
our customers'
How? Show our customers we
care and listen to them.
Solution: launch a monthly ask our CEO anything customer
survey / webinar

7.
David Perkins
If you need help with your internal
marketing lets talk.
David Perkins is a digital marketing specialist with
over 9 years of experience in start-up, strategy, and
growth marketing.
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