1. Hi! I’m David

2. Social Media for Authors
SWIM OR DROWN!
“Even when you do have the
support of a publisher, their
marketing efforts will likely be
limited.” - Mashable

3. What Social Media Can Do
 Increase traffic to a website
 Learn about and engage your audience
 Improve search engine rankings
 Acquire subscribers
 Make it so
readers, bloggers, reporters, agents, and
others find you and know!
 Promote events
 Generate sales

4. What You Should Do
Take a Programmatic Approach
1. Listen & monitor
2. Curate content
3. Engage
4. Measure
5. Rinse and Repeat

5. What You Should Do: Networks

6. Content, Content, and Content
 You guys are content creators!
 Clips and excerpts
 Free chapters
 All events
 How to/advice
 Images and video
 Your creative process
 Content curation w/Google Reader & a
dashboard

7. What You Should Do: Blog!
 Your Blog: Your Social Media
Platform
 Wordpress!
 Optimize your blog for Social Media

8. What You Should Do: Blog!
 RSS, email sign-up, social media
buttons
 Disqus comment system
 Twitter feed and Twitter address in
sidebar
 Display article's meta data (author
name, posted date) – Display author
names with a link to author’s bio

9. What You Should Do: Blog!
 Author bio page/section w/ social media
buttons and recent posts links
 Display article's social proof (#
shares, comments, votes)
 All-in-one-SEO plugin or Yoast
 Display "categories" and/or "tags" near
share buttons
 Display comment section immediately
after share/vote buttons on bottom and
 Display a dynamic list of "Twitter
Reactions"

10. What You Should Do: Blog!

11. What You Should Do: Be
Social!
The objective is to get other people to
talk about your book!
Don’t exhaust your personal network!

12. Social Media 101
Rough Content Ratio Suggestion:
 Useful information and interesting articles
25%
 Reposts, Reshares, Retweets 25%
 Replies and comments 25%
 Questions 10%
 Shameless promotion 15%

13. Facebook
 Pace yourself, don’t post too often
 Use the content guidelines we discussed
 Post images and videos whenever
possible
 Instagram & Foursquare > Facebook!
 Make a Fan Page or Group, list all of your
events on the Fan Page
 Consider Facebook Ads, mind the metrics!
 http://www.facebook.com/groups/isoc.dc/

14. Facebook

15. Instagram & Facebook

16. What You Should Do: Twitter
 Twitter Basics - If you’re new, start here:
https://support.twitter.com/groups/31-twitter-
basics
 Twitter is much more frenetic than Facebook
 It’s a giant RSS feed and a social network
 Tweet early and often

17. What You Should Do: Twitter
Anatomy of a Tweet
Twitter Handle
Re-
Tweet
Hashtag
Shortened URL

18. What You Should Do: Twitter
 Twitter searches
 Hashtags
 Lists
 URL shortening with Bit.ly
 All in one Twitter tools: Hootsuite and
Tweet Deck

19. What You Should Do: Hootsuite
 Set up streams for
 Hashtags & searches
 Lists
 Automatic URL shortening
 Schedule posts to
Twitter, Facebook, LinkedIn, Facebook
Pages, LinkedIn Groups, and more!

20. What You Should Do: LinkedIn
Optimize your profile:
 Robust descriptions with keywords
 A great picture
 Customized website links
 Customized LinkedIn URL

21. What You Should Do: LinkedIn

22. What You Should Do: LinkedIn
 Connect with people (be strategic, use
searches)
 Join Groups
 Start a Group
 Connect with people from groups
 Post content
 Share, like, and reply
 Use social media 101 guidelines!

23. Quick, Free Social Media Tools For
Events
The Internet Society – www.isoc-dc.org
 List on Eventbrite
 Have everybody post the Eventbrite link on all
of their social media profiles
 Email entire list on MailChimp from Eventbrite
 Create Facebook event
 Post Event on LinkedIn Group
 Target a few influencers to post the event
 Tweet the event

24. Quick, Free Social Media Tools For
Events

25. Secret Sauce
 Social networks for authors
 http://www.goodreads.com/
 http://800ceoread.com/
 http://triberr.com/
 http://alltriberr.com/

26. Secret Sauce
 The Goal is to get other people to talk about your book!
 Be humble and give others access to you as an author
 Do a virtual launch to drive sales
 G+ hangouts
 UStream/LiveStream
 Promise the first hundred books will be signed.
 Go on a guest blogging tour. Write posts on as many blogs as you
can
 Get as many reviews by bloggers and influencers as you can. Give
away >100 copies to bloggers
 Have contests. I.e. the best 5 answers get a free book.
 Make everyone you give a book to take a photo with the book, and
post to instagram > facebook.
 Get as many speaking engagements and readings as possible and
sell books there.

27. The Life of a Blog Post
Disseminated
 You write an absorbing, useful, keyword packed
blog post, with pictures and links
 Post to your Facebook profile and your Facebook
page
 Post to your LinkedIn profile and LinkedIn Groups
 Download as PDF with plugin, post to Scribd
 Share pictures on Pinterest with link to your blog
post
 Tweet about 3 times (you have to change a
letter…)
 Respond to all comments on the

28. Further Reading
Recent changes to Facebook Edgerank are screwing up Page visibility:
 http://tweakyourbiz.com/marketing/2012/09/25/the-ultimate-guide-to-
defeating-edgerank-for-facebook-page-owners/
 http://www.computerworld.com/s/article/9232607/Here_comes_the_shamel
ess_social_money_grab?taxonomyId=236&pageNumber=2
 https://social.ogilvy.com/facebook-algorithmic-change-to-decrease-reach-
on-brand-page-posts/
LinkedIn Changes:
 http://www.adweek.com/news/technology/linkedin-refreshes-profile-pages-
144502
Social Media for Authors:
 http://www.guardian.co.uk/books/2012/jul/30/tweet-about-cats-just-write
 http://www.huffingtonpost.com/anne-hill/social-media-for-
authors_b_1745168.html
 http://mashable.com/2012/08/04/author-social-media/

29. Tools
 Hootsuite & Hootsuite Analytics
 TweetDeck
 Google Analytics
 Facebook Insights
 Bit.ly
 Nimble
 Social Mention
 Tweetreach

30. The Ultimate Resource
David Vyorst
@dvyo
david@relaystationmedia.com
This Deck Online
http://www.relaystationmedia.com/