This PPT is intended to accompany an ESL lesson based upon Simon Sinek's TED Talk on leadership. For the full lesson, see this link: http://ted-ielts.com/great-leaders-inspire-action-simon-sinek/

1. Vocabulary
For Simon Sinek’s TED Talk

2. mass market
noun
the market for goods that are produced in large quantities.

3. tipping point
noun
the point at which a series of small changes or incidents becomes
significant enough to cause a larger, more important change.

4. innovation
noun
the action or process of innovating (making new ideas).

5. status quo
noun
the existing state of affairs, especially regarding social or political
issues.

6. law of diffusion
noun
a theory that seeks to explain how, why, and at what rate new
ideas and technology spread

7. rationalize
verb
attempt to explain or justify (behavior or an attitude) with
logical reasons, even if these are not appropriate.