16. Confidential & Proprietary
FAST, UNPREDICTABLE CHANGE
is an absolute certainty
TECHNOLOGY
is changing
PEOPLE
are changing
THE WORLD
is changing
16
17. Confidential & Proprietary
FAST, UNPREDICTABLE CHANGE
is an absolute certainty
Technology is
changing
To grow, your business
must exceed the pace of
change
The world is
changing
People are
changing
17
26. Proprietary + Confidential
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
53%
abandon if a
site takes >3 sec
to load¹
47%
expect a page
to load in <2 sec²
52%
say fast load time
is important to
brand loyalty²
Google Confidential and Proprietary
How fast is fast?
27. Proprietary + Confidential
Business impact of speed
Page speed is a ranking
signal in Google’s organic
search results (blog post)
2% slower = 2% fewer searches/user
100ms faster = 1% more revenue
80% faster = 108% increase in ads
interaction rate
Consider what you can
start measuring to help
identify the results of
your own performance
work.1 second faster experience up to
27% increase in conversion rate
28. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Test my Site now provides a central tool for guidance
31. Confidential & Proprietary
I YouTube Generation by numbers
1 2 2000+
Billion Users Search
Engine
Channels with
1M+ Subscribers
32. 32
Think mobile first
More than 50% of YouTube content is now consumed on mobile
devices. When designing your creative always consider how it will
be viewed on the small screen.
33. Confidential & Proprietary
The UK is watching more than
ever
191VIDEOS per viewer per month
Source: comScore MediaMetrix, Desktop and Mobile, UK, January 2015
40.7MILLION people in the UK watch YouTube every month
8HOURS of YouTube videos watched per viewer every month
86%REACH of the UK online population
34. 64%
use YouTube
to find
products
40mins
the average
mobile video
session
25%
of mobile
videos
watched are
5mins or
more
42%
of online
shoppers use
video during
pre-purchase
research
34
35. ....and they come to YouTube to:
Inspiration ResearchEntertainment Learning
51. per day
At bus stop, listen
to new music playlist
8:30am
Buy new tent to
take to Glastonbury
11:15pm
Browse festival
styles on YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble
while waiting in line
1:33pm
Use flashlight app to
find dropped earring
11:09pm
Use maps to get
directions to
Creole food truck
1:13pm
At work, book
Glastonbury tickets
11:36am
Wake up and
read news online
6:50am On the bus, read articles
about acts at festival
8:42am
150x
52.
53.
54. Making the Most of Audience!
1. Use the data that you already have!
2. Customise their experience
3. Find customers with similar interests!
