9. What made you change?
ANGER
mobile phone
laptop cars
work
bank
association provider
Frustration
10. People who are angry change things!
AS CUSTOMER:
they turn into willing customers
they will pay for the solution
they don’t say no to alternatives
11. People who are angry change things!
AS BUSINESS OWNER:
they look for new solutions
they turn customer focussed
they make it their quest to eradicate frustration
12. so don’t make people angry,
but do focus on angry people
16. Needless to say there is a much larger amount of
BABYBOOMERS than any other age group
Old people don’t just have ANY money, they have ALL the
money!
17. Old people don’t drink beer, they drink trappist
The older people get, the more they pay attention to
options on their new car
They are harder to convince, but once convinced you’ve
got their undying trust
21. Women are known to make an average of 70% of ALL the
family purchases.
Women although making less money then men, SPEND
more money then men.
Women have a much larger network then men and TALK
to their network more often
Women don’t just buy your product, they become a part of
your BRAND marketing.
24. how did it make you feel?
when during your 5min talk to that important CEO, he just
fiddles about on his desk?
when the people in that meeting just wouldn’t listen when
you still had something important to say?
when your manager looked down on you as you were just
a roach standing in his way?
42. surround yourself with innovative people, things, area’s,
circumstances,...
be open to all new things, even if they scare you,
ESPECIALLY when they scare you
don’t force innovation to emerge from war rooms, break
out area’s, or other ARTIFICIAL places
43. You can never be remarkable
if you follow someone else who’s remarkable
- Seth Godin -
47. Benchmarking:
1: Take the current industry leader’s situation
2: Figure out a 5 year plan
3: To get as good as this leader was 5 years ago
4: 5 years from now
55. Business is about passion, about excellence, about achieving
things, ...
You can only achieve great things if you are prepared to
achieve great things
Focus on what’s important for your company and pump up
your muscels for it!
58. I love profit... I love obscene profit !
it enables you to hire the most interesting people and take
the most crazy risks known to mankind
- Tom Peters -
