1.
How your hotel marketing strategy is
handled in an age where people can access
the internet when and where they want, and
can share their opinions globally, can make
the difference between getting bookings or
not.
Digital Marketing
and Your Hotel –
What You Need to Know.

2.
Your Digital Marketing Strategy has to be
capable of dealing with this diverse
customer base, appealing to your own
ideal target customer and flexible enough
to keep up with trends and changes that
affect your hotel marketing, and the way
in which you conduct your business.
Getting it right will see your brand grow in
trust, recognition and as Industry
Leaders.
Getting it wrong will simply see you fade
away from the public consciousness. You
don’t want to be wasting money, time and
effort on a strategy that isn’t fit for
purpose and that not only doesn’t get you
any new customers, but can potentially
put you at risk of losing repeat bookings
and your established guest list.

3.
How Are You Promoting Your Hotel
Behind the Scenes?
Your Digital Marketing Strategy isn’t all just
commenting and being seen, there’s a lot of
behind the scenes work that you need to do to
enable your strategy to succeed.
Your website, and any content you’re creating
to go online, needs to take Search Engine
Optimisation (SEO) techniques to heart.
You need people to be able to find you, so
getting your name ranking in the search
results is an important step, but it can’t just
stop there.
Your content needs to be optimised with
specific keywords that are both relevant to
your business, and what your customers are
looking for.

4.
You need to have a budget for your Digital Marketing Strategy – you can’t just rely on
organic (unpaid) searches – you need to have paid advertising that has been carefully
structured and targeted at the audience who are most likely to become paying
customers.
Online Travel Agencies (OTAs) are another consideration that you need to address. The
days when bookings and reservations could only be made by visiting travel agencies or
ordering by phone are well and truly over – with online travel sales growing year on year.
Your audience expect to be able to book their stay independently, and you need to make
sure you’re providing them with the tools to do so.

5.
Local Marketing allows you to promote your
community and the area you’re situated in.
By advertising and promoting local events,
areas of interest and unique features – you’re
giving your potential customer more reasons
to want to come and visit.
Customer Experience is one of the key
differentiators for people when making their
decisions.
How you market your hotel and your brand as
a whole is going to make a huge impact on
whether or not people want to book with you.
Once you’ve got a well organised customer
friendly web-site and an optimised SEO
strategy, there is more you can do to market
your venue.

6.
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