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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Why You Need to Promote Your Restaurant Brand Values
What do people look for when they’re
choosing a restaurant to visit or order from?
The obvious answers are great food and
value for money.
But there’s more to it than just that.
Why You Need to
Restaurant Brand Values
With so much choice available to diners,
people look for other ways to make their
decisions – they often turn to social
media platforms for recommendations,
advice and reviews.
Your restaurant brand values play an
important role in their decision making
process – how restaurant brands are
perceived online make a huge difference
between a casual interest and an actual
What you do online needs to reflect what
you do in your restaurant. This will change
over time, but it should be a natural
evolution as your business grows – not
just hoping from trend, to fad, to trend,
and back again.
What Sort of Venue
Do People See You As?
Whether you have an established restaurant
brand name, or are building a reputation for
yourself, the way that you express your core
values, the content you share online and the
way you conduct yourself creates a
distinctive impression of your restaurant and
what a customer can expect when they
engage with you. You need to make sure that
you’re sending out the right message.
Your audience need to trust in what you’re
doing and saying, and your brand values play
an important role in determining this.
Successful restaurant branding clearly
reflects your vision for the restaurant and
what you stand for.
Why Are Your Brand Values So Important to Your Customer?
Customers don’t like being misled or lied to.
Your values show to your audience who you are, what you believe in.
Restaurants that define their core values and stick to them are proving to their guests
that they can be trusted, and can be relied upon to provide a consistent experience.
When you prove to your audience that you are trustworthy and are showing them a
realistic portrayal of your brand, you will start to build an emotional connection with them.
This connection needs to be nurtured and grown, because it will result in greater
consumer confidence, increased brand recognition, and happy customers not only
referring your restaurant to their friends and social peers – but returning to you again and
Before you can begin marketing and
attracting customers, you need to look at
how to define your restaurant brand.
What are your business values?
Do you have a vision statement – something
that defines what you want your restaurant
to grow and evolve into?
Once you know what your values are, there are
a number of different methods you can use to
convey them to your audience. Getting your
Brand Values across to your restaurant
customers will help your business grow, and
provide you with unique and interesting
content to appeal to interested guests.
How Can You Get Your Message