Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

You Need to Know How Your Brand is Performing Online

356 vues

Publié le

As trends and fads fall in and out of fashion, and customer expectations constantly change – new food and beverage products are constantly being released to the public. How well these succeed depend on a variety of factors, including your online presence and how well your social marketing performs.

Publié dans : Business
  • Identifiez-vous pour voir les commentaires

  • Soyez le premier à aimer ceci

You Need to Know How Your Brand is Performing Online

  1. 1. As trends and fads fall in and out of fashion, and customer expectations constantly change – new food and beverage products are constantly being released to the public. How well these succeed depend on a variety of factors, including your online presence and how well your social marketing performs. You Need to Know How Your Brand is Performing Online
  2. 2. With so many companies aiming to sell their products, it can be difficult to be seen – and with social media platforms giving more focus to communities and ‘quality’ content, your digital marketing strategy has to focus on what you can do for your customer, how your product is better than any other, and why people should care for you over any other brand names. For many people, your social media marketing will be their introduction to your brand. How you conduct yourself, the tone of voice you speak in, your brand personality, vision and values – everything they need to know about your brand, they will make their opinions based on what your channels are showing them. Are You Visible? You Need to Know What Your Audience See
  3. 3. This is why it is so important that you are aware of the image you are projecting, and have measures in place for Reputation Management as well as Customer Experience. If your potential customers see that you’re ignoring complaints or questions, they will assume that you don’t care about their custom – and will take their money elsewhere. On the other hand, if they visit your page and find happy customers, a thriving community and conversation between the brand and its fans – they will be more likely to engage and become customers themselves.
  4. 4. Global Brands know that they need to reach a wide range of people – but just because you’re reaching out across the globe, doesn’t mean you should be targeting everyone. You need to look at the core of your product – who is it designed for? Who are your customers? Using data analytics, you can evaluate your online performance – you’ll be able to see what sort of people you’re reaching – their ages, locations, hobbies and other interests. This is valuable information that will allow you to create a targeted Marketing Strategy and if you decide to engage in Influencer Marketing, it will show you who you should be approaching to make the biggest impact. How Do You Know Who You're Reaching - And How To Measure Your Performance
  5. 5. Knowing who your customers are, where and when they’re visiting, and what they expect from you will give you a solid foundation to build your brand personality and launch new promotions or strategies. By looking at your analytics, you’ll also be able to identify any areas that aren’t performing as well – what sort of content isn’t getting the engagement, what times aren’t working for you. You’ll be able to alter your strategy to fit the exact needs of your customers. What This Means For Your Future Strategies
  6. 6. It’s important that you maintain quality and consistency. Quality isn’t just limited to visuals (although you should only be posting images or videos that highlight your product in the best possible way) – it also encompasses your text. Once you’ve defined a personality for your brand, and have adopted a particular style of engagement – you need to stick with it. It takes 6 -7 times of seeing content before consumers begin to associate it with a brand – if you’re not posting the same quality content regularly, people will forget your brand.
  7. 7. Visit Virtual-Solutions.co.uk

×