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Dax Lovegrove, Head of Business & Industry, WWF-UK Sustainability – New Business Models
The Ecological Recession
John Beddington’s  Perfect Storm
Source: WWF One Planet Business Report  High Impact Areas
Limits to Decoupling, EEA
Limits to Decoupling, Tim Jackson 130x improvement?
2% annual fuel efficiency goal while passenger traffic is expected to grow at 4.8% per year through 2036.  (ICAO) Demand for meat is forecast to rise by more than 55% between 1997 and 2020 and to double by 2050. (IFPRI) Global demand for major grains, such as maize, rice, and wheat, is to increase by nearly 48% from 2000-2025 and by 70% between 2000 and 2050. (IFPRI) Global use of gas rises by more than 50% from 2010 levels to account for ¼ of global energy demand by 2035, but with over 3.5°C warming.  (IEA, Golden Age of Natural Gas). After a dip caused by the financial crisis in 2009, 2010 CO 2  ended 5% up from the previous record in 2008. (IEA) CO 2 Future Scenarios
EJ/a The Energy Report – supply & demand-side action
The Food Report – supply & demand-side action
New business models are needed….
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Are newcomers running between the slow feet of big business?
Green Game Changers  -   dematerialisation www.wwf.org.uk/innovation
Green Game Changers  – Carbon-free
Green Game Changers  - waste-free www.wwf.org.uk/innovation
How do we create a climate for innovation?

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Sustainability New Business Models

  • 1. Dax Lovegrove, Head of Business & Industry, WWF-UK Sustainability – New Business Models
  • 3. John Beddington’s Perfect Storm
  • 4. Source: WWF One Planet Business Report High Impact Areas
  • 6. Limits to Decoupling, Tim Jackson 130x improvement?
  • 7. 2% annual fuel efficiency goal while passenger traffic is expected to grow at 4.8% per year through 2036. (ICAO) Demand for meat is forecast to rise by more than 55% between 1997 and 2020 and to double by 2050. (IFPRI) Global demand for major grains, such as maize, rice, and wheat, is to increase by nearly 48% from 2000-2025 and by 70% between 2000 and 2050. (IFPRI) Global use of gas rises by more than 50% from 2010 levels to account for ¼ of global energy demand by 2035, but with over 3.5°C warming. (IEA, Golden Age of Natural Gas). After a dip caused by the financial crisis in 2009, 2010 CO 2 ended 5% up from the previous record in 2008. (IEA) CO 2 Future Scenarios
  • 8. EJ/a The Energy Report – supply & demand-side action
  • 9. The Food Report – supply & demand-side action
  • 10. New business models are needed….
  • 11.  
  • 12.  
  • 13.  
  • 14.
  • 15. Green Game Changers - dematerialisation www.wwf.org.uk/innovation
  • 16. Green Game Changers – Carbon-free
  • 17. Green Game Changers - waste-free www.wwf.org.uk/innovation
  • 18. How do we create a climate for innovation?