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10 Things That You Can Do To Double 
Your Dealership Sales In 30 Days 
Sean V. Bradley 
Dealer Synergy 
Sean@dealersynergy.com
Sean V. Bradley 
• Automotive Sales Professional 
• CEO of Dealer Synergy 
• FranklinCovey Certified Trainer 
• NSA CSP 
• Author of Googleopoly 
• Owner of 9 Companies 
• Trained over 900+ dealerships 
• Trained 10,000+ Automotive 
Sales Professionals
Dealer Synergy Success Stories
Another Dealer Synergy Success
Mindset 
• Get your dealership ready to be successful 
• It is not just about your dealerships skill set 
• Believe you will be successful, or you won’t 
be.
Current Situation Analysis 
(SWOT)
The Four P’s
Begin with the end 
result in mind 
• Have a Roadmap with GPS precision 
• Always think about the end result
Commitment 
• Ownership all the way down the line 
• Don’t Frankenstein your new system and 
compromise the integrity of the new process
CRM 
• Set it up 
• Utilize the inbound / outbound processes 
• Utilize social media to the best of its ability
Tools and Resources 
• Use Your CRM to Handle Leads 
• Schedule calls and notes 
• CRM Company Training 
• Utilize customized email templates 
• Reporting Tools
Why are Dealerships struggling? 
• Management is unorganized 
• The team is using the wrong processes
Tips 
• Take advantage of web-based trainings 
• Take proper notes of each interaction
This Month! 
Sean V. Bradley and Tammie 
Lebleu On the cover of 
AutoSuccess Magazine, 
November 2014
Human Recourses 
• Your people are not an expense, they are your 
most valuable asset 
• Find the right people 
• Train and motivate people the right way
How to Find Them 
Conventional 
• Newspapers 
• Online Job 
Boards 
Additional 
• Video 
• Social Media
HR Videos
Lead Generation 
• Get the right leads, the right conquest 
• Crush the competition
Googleopoly Book 
• SEO is like playing a game of Monopoly 
• You can’t just have one property and win
VSEO Example Go Live
Training 
• Know what to do 
• When to do it 
• How to do it 
• Why you’re doing it
WHY? WHAT? HOW? 
“The only thing 
worse than 
training your staff 
and having them 
leave, is not 
training them and 
having them 
stay.” 
-Zig Ziglar 
• The sales 
process 
• CRM 
• Phones 
• How to handle 
leads 
• Communication 
• Time 
management 
• Leadership 
• Online virtual 
training 
• Onsite trainers 
• Blogs / 
Magazines 
Training should be: 
• Ongoing 
• Consistent
Accountability 
• Know what to check 
• How to check it 
• How often to check it 
• How to manage, without being overwhelmed
Renew Yourself 
• Take care of your own mind, body, and soul.
Thank you! 
Pre-order 
Googleopoly Here!

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10 Things You Can Do To Double Your Dealership Sales

  • 1. 10 Things That You Can Do To Double Your Dealership Sales In 30 Days Sean V. Bradley Dealer Synergy Sean@dealersynergy.com
  • 2. Sean V. Bradley • Automotive Sales Professional • CEO of Dealer Synergy • FranklinCovey Certified Trainer • NSA CSP • Author of Googleopoly • Owner of 9 Companies • Trained over 900+ dealerships • Trained 10,000+ Automotive Sales Professionals
  • 5. Mindset • Get your dealership ready to be successful • It is not just about your dealerships skill set • Believe you will be successful, or you won’t be.
  • 8. Begin with the end result in mind • Have a Roadmap with GPS precision • Always think about the end result
  • 9.
  • 10.
  • 11. Commitment • Ownership all the way down the line • Don’t Frankenstein your new system and compromise the integrity of the new process
  • 12.
  • 13. CRM • Set it up • Utilize the inbound / outbound processes • Utilize social media to the best of its ability
  • 14. Tools and Resources • Use Your CRM to Handle Leads • Schedule calls and notes • CRM Company Training • Utilize customized email templates • Reporting Tools
  • 15. Why are Dealerships struggling? • Management is unorganized • The team is using the wrong processes
  • 16. Tips • Take advantage of web-based trainings • Take proper notes of each interaction
  • 17. This Month! Sean V. Bradley and Tammie Lebleu On the cover of AutoSuccess Magazine, November 2014
  • 18. Human Recourses • Your people are not an expense, they are your most valuable asset • Find the right people • Train and motivate people the right way
  • 19. How to Find Them Conventional • Newspapers • Online Job Boards Additional • Video • Social Media
  • 21. Lead Generation • Get the right leads, the right conquest • Crush the competition
  • 22. Googleopoly Book • SEO is like playing a game of Monopoly • You can’t just have one property and win
  • 24. Training • Know what to do • When to do it • How to do it • Why you’re doing it
  • 25.
  • 26. WHY? WHAT? HOW? “The only thing worse than training your staff and having them leave, is not training them and having them stay.” -Zig Ziglar • The sales process • CRM • Phones • How to handle leads • Communication • Time management • Leadership • Online virtual training • Onsite trainers • Blogs / Magazines Training should be: • Ongoing • Consistent
  • 27. Accountability • Know what to check • How to check it • How often to check it • How to manage, without being overwhelmed
  • 28.
  • 29. Renew Yourself • Take care of your own mind, body, and soul.
  • 30. Thank you! Pre-order Googleopoly Here!