Jock will share how using enterprise data helps them be more effective in their CRM and Website strategies. If your dealership has multiple stores, then this is a must see for you.

1. The Power of Enterprise Data for
Dealer Groups
Presented by Jock Showalter
President and CEO of DealerPeak
Title Sponsor
Page: 55

2. Our Dealer Group
16 Different
Dealerships
15 Different Brands
800,000 Customer
Records
1 Database

3. Enterprise Data Advantages
Marketing Efficiencies
Data Management
Customer Awareness Across Stores

4. Marketing Efficiencies
Email Campaigns
“We are able to target customer segments across all our
brands and locations – Powerful”

5. Marketing Efficiencies
Benefits
Can Spam Compliance
Reduced Duplicate Messages to
Same Customer
Track Results Across Locations

6. Marketing Efficiencies
Websites

7. “By advertising the tonkin.com
website, we are able to build brand
awareness much more cost
effectively than if we had to for
each site.”

8. Consistency of Design Re-usable Creative Assets
Shared Inventory / Shared Pre-owned across all
websites.
Centralized Management of Content for all Websites

9. Data Management Efficiencies
One Customer File, more reliable data.
Each store updating customer info on the same record.
Data Quality Easier is easier to Maintain.
I.e. Do Not Call list, data appends
Email Templates and Other CRM assets can be standardized
and shared across the organization

10. Data Management Efficiencies
This customer purchased at our Toyota Store, but serviced at our
Honda store.

11. Customer Awareness
An Enterprise Model Gives us an
Expanded View of our Customers