2. Sean V. Bradley
• Automotive Sales professional (1999)
– 30 (33) Car Guy (Weisleder Mazda)
– 110 Internet Sales (Pine Belt Automotive 2001-03)
– 95-100 Units per month at a single point Nissan
Dealership (Cherry Hill Nissan 2003-04
• 5 Years on the front lines
• CEO of Dealer Synergy
• Trained 10,000+ Automotive Sales Professionals
3. Sean V. Bradley
• Trained over 900+ dealership
• Co-Creator with wife, Karen Bradley, on #IS20G
• FranklinCovey Certified Trainer
• NSA CSP
• Pioneer of Video SEO
• Author of Googleopoly
• Entrepreneur (own 9 companies, 2 are in the Multi-Million
Dollar category
4. Where I came from
• First Generation in this country
• Projects in NY
• Poor
• Psychotic childhood
• Boys home for 3 years
• Got into trouble as a kid
• Only 1 year of College
• Divorced; left my wife and 10 month old baby
• Bad Credit
• No money, and no one to help me
19. Sales Professional Averages
Avg.
Commissi
on per Car
Avg.
Units
Sold per
Month
Monthl
y
Weekly Hourly Yearly
$350 9.6 $3,360 $781 $15.60 $40,320
$400 9.6 $3,840 $893 $17.80 $46,080
This doesn’t include time spent out of the Dealership Networking, Prospecting, Making
Phone Calls, Etc.
40k A Year… Not Bad Right?
20.
21. So Why Is
This A
Reality?
Nobody Ever Showed You How To Make
Money…
23. NEEDS
In Two Categories
Fixed
• Rent
• Car
• Etc.
Situational
• Child
Support
• Medical
Expense
s
• Etc.
Living
• Food
• Leisure
• Etc.
Incidentals
• Gas
• Tolls
• Etc.
Investment
s
• Stocks
• 401K
• Etc.
Expenses
WANTS
25. Figuring Out Your ACPC
Second Step
Average Commission Per Copy
Spiffs Spins Bonus
Commissi
on
Salary $400
26. Find out what your dealerships average ACPC is!
What’s the Highest? What’s the Lowest? Where Do You fall?
$400 ACPC $520 ACPC$300 ACPC
Averag
e
ACPC