1.
www.deaninfotech.com
info@deaninfotech.com
Digital Marketing Profile
Company Overview: Dean – Digital
Marketing Firm
Think digital, think strategy, think interaction
Dean InfoTech Pvt Ltd is an ISO 9001:2008 Certified leading consulting
company providing customized IT solutions & services to various industries in
India and abroad. The company specializes in IT architecture design, end-to-end
project implementation and managed services.
Dean InfoTech is better known as the 'Dean of Information Technology'.
Successfully operating its offices in India and USA, Dean InfoTech's expertise
comes through its collective experience across two continents where it deals with
multinational and local enterprises. This enables company's highly-skilled
professional team to understand clients' requirements better and deliver easily
understandable services and solutions on time.
India :- +91 981-047-0129
deaninfotech

2.
WE PROVIDE GUARANTEED LISTING IN GOOGLE,
YAHOO, MSN.
 GOOGLE ADWORDS CERTIFIED INDIVIDUAL
https://www.google.com/partners/#p_certification_html;cert=0
 GOOGLE ANALYTICS CERTIFIED INDIVIDUAL
https://www.google.co.in/partners/#p_certification_html;cert=
3

3.
Content
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Web Analytics Services
Customer Services
Reporting
Our Clients

4.
Pay Per Click Management
Pay Per Click (PPC) advertising asks you to pay for having your ad listed on major
search engines like Google, Yahoo and Bing.They are the sponsored links your
might see when you perform a search in a search engine.
They usually appear at the top, bottom or
right side of the search engine results page
(SERP) and are identified as Paid Listing,
Sponsored Links, Sponsored Listings, or
Featured Listings. Pay per click advertising
search engines allow you have your
advertisement listed on search engines by
letting you bid on keywords that are related
to your business.
Our PPC services are focused on Sponsored
or Content Match Advertising as offered by
Google and others search engines. We focus
on all major search engines like Google,
Yahoo, and Bing.

5.
Activities to be performed under Pay Per Click
Management
Under Pay Per Click Management, we will be working on the following points to get
your ads on top of search results pages on major search engines like Google, Yahoo
and MSN.
SEM Campaign
Initializing the Project
 Basic Setup
 Account Setup
 Profile Setup
 Consultation
Campaign Optimization
 Keyword Research & Bid Management
 Negative Keywords
 A/B Ad Copy Testing
 Geo-Targeting
 Conversion Tracking
 Image Ad*

6.
 Landing Page Consultation (Creation)
 Website Optimizer (if Applicable)
 Defining the USP
 Call to Action Optimization
 Optimize Usage of Images
 Adding Opt-Ins
 Optimizing Conversion Path
 Trigger Words
 Competitive Gap Analysis
 Location – Based offers
 Split Testing
 Organizing the Content
 Bounce Rate Reduction
 Trend Analysis
 Day Parting
 Time and Season – Based offers

7.
Display Network
 Display Ads
 Landing Page Consultation
 Website Optimizer (if Required)
 Remarketing
 Mobile Campaign
 Click Fraud Support
 Video Ads
Google Analytics
 Funnel Tracking Consultation
 Conversion Code
 Analysis & Monitoring
Reports
 Weekly Graphical Report
 Monthly Graphical Report

8.
CAMPAIGN OVERVIEW
Paid Search is a powerful way to get your listing up almost immediately and to
have the most prominence on the search result pages. with Paid Search, you
can address multiple objectives simultaneously that other campaigns do not
provide such as:
 Return On the Investment (ROI)
 Find Customers at all stages of the buying cycle
 Discover - Research - Compare - Purchase
 Share of Voice
 Brand Awareness
 New Customer Acquisition
Once your competitive marketplace is analyzed and a comprehensive set of
keywords are identified, we can launch an effective paid search strategy
immediately, your site will be present in top search placements on all of the
key search engines, thus increasing the number of targeted visitors to your
site.

9.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume or quality
of traffic to a website from search engines via search results. SEO aims to improve
rankings for your business related keywords in search results. The objective of search
engine optimization (SEO) is to increase a website's traffic counts, and ultimately
conversions, by ranking High in the search results for the keywords typed on search
engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's
content worthy of higher search engine ranking by being more relevant and competent
than others.

10.
The process of SEO is often viewed as a struggle to rank well for a few keywords you
will see the leading sites in the ranking and to obtain traffic for your content you will
need to rank higher then those top sites.
What is SEO?
SEO is an abbreviation for search engine optimization. SEO is the process of
improving the volume or quality of traffic to a website from search engines via search
results. SEO aims to improve ranking for relevant keywords in search results.
Why are search engines so important?
 Search Engines are the biggest resources of your websites traffic.
 Higher traffic means more visitors
 More visitors means more customers and higher profit
We will be working on the following points to make your site search engine
friendly andget your site good rankings in major search engines like Google,
Yahoo and MSN.

11.
Search Engine Optimization (SEO) Activities
Google Audit
 Google Analytics Report
 Visitor Behavior Analysis
 Goal Assessment
 Browser Compatibility
 Critical Analysis
 Position Monitoring
 Campaign Analysis
 Google Webmaster Analysis
 Website Analysis
 Industry Analysis
 Keyword Analysis
 Competitive Analysis
 Website Code Analysis

12.
On Page Optimization
 Spider Simulation
 Img Alt-tag
 Page title
 HTML Validation
 Website Architecture
 Meta Descriptions
 Anchor text linking
 Duplicate Content fixing
 Header (H1, H2)
 Meta Keywords
 Keyword Density and Proximity
 Internal Linking
 Canonical Issue
 Robot.txt
 XML RSS Feeds

13.
Off Page Optimization
Article Submission
Classified ads Posting
Directory Submission
EBook Submission
Search Engine Submission
Social Bookmarking
Local Search Engines

14.
Social Media Marketing
Social Media marketing is the process of gaining website traffic or attention through
social media site facebook.Social Media marketing programs usually create content
that attracts attention and encourages readers to share it with their social networks. A
corporate message spreads from user to user and presumably resonates because it
appears to come from a trusted source, as opposed to the brand or company. itself.
Hence, this from of marketing is driven by word-of-mouth, meaning it results in
earned media rather than paid media. Increased communication for organizations
fosters brand awareness and often, improved customer service.
Social Strategy
 Internal Change Team - Process
 Strategy, Policy, Procedures
 The POST Strategy Model
 Metrics - Return on Investment
Social Methods
 Listen, Learn, adapt with a Dashboard
 Collaborate & Innovate with Wikis
 Support, energies, embrace with Blogs
 Extend reach with Social Networks

15.
Social Tools
 Managing Your Web 2.0 site
 Facebook, LinkedIn
 YouTube, Flicker, Slideshare
 Blogs & Micro Blogging (Twitter)
Social & Network Learning
 Working Smarter with Social Media
 New Skills Needed
 Practical Examples
 Workscape Learning Ecology
The Social Non Profit
 Our Changing demographics
 Best Practice Examples
 Aligning Web Communications With
Goals
 Fostring a Learning Culture

16.
Our Social Media Strategy will Mainly involve four major platforms Which Are:-
 Facebook
 Twitter
 LinkedIn
 YouTube
Social Media Optimization allows you to promote your company's website through
an interactive method. You can be popular among the social media users and can
leverage your business, through social media optimization. Advantage:-
 Brand Building.
 Increased Inbound links and direct
referrals.
 Network with the best in the industry.
 Reaching targeted Market segment.
 Negligible Media Costs.
 Increased site traffic.
 Increased Search engine rankings.
 Brand Promotion on the Twitter,
stumbleupon, Digg, Facebook etc.
 Increased site traffic.
 Increased search engine rankings.
 Facebook business page promotion,
Like wall, conversation etc.

17.
Benefits of SMO:
Link Popularity : SMO generates thousands of inbound links for your website in a very
less time. This rapidly spreads the awareness about your business on the web.
Builds Brand: As more and more users get to know about your website, your brand
gains power and popularity, and thus you earn that cutting edge over the competition.
Increased Online Traffic: The amount of Online traffic to your website incredibly
increases. your website becomes popular which further motivates more internet users
to browse through it.
Increased Leads: More Traffic means more changes of conversion and increased in
leads.
Affordable and effective: The beauty of SMO is that this online marketing strategy
does not make a hole in your pocket. It's affordable yet very effective.
Results can be easily Measured: The benefits or returns generated by the SMO can
be easily quantified and measured.

18.
Activities to be performed under Social Media Marketing Process
Facebook Management
 Create Facebook Business Page
 Update ‘Info’ Section
 Designing Landing Page
 Designing Cover Image
 Create Industry related post (30/ Month)
 Publish posts on Fan Page (1/ day)
 Upload Photo Album (Photo From Client Website)
 Upload Video (Client to Provide)
 Monitor Fan Comments
 Monitor Fan Post
 Creating Events
 Respond to Fan
 Forward Important Message
 ‘Like’ Relevant Status Update/ Comment on Related Pages (If Necessary)
 Integrate applications on Fan Page (3rd Party free apps)

19.
Twitter Management
 Twitter Account Creation
 Update ‘bio’ Section
 Tweets (60/ Month)
 Hash tags for Keywords & Topics
 Follow Potential Customers
 Monitor & Reply to Brand ‘mentions’
 Twitter Background Designing
 Re- Tweet relevant tweets
 Engage User with ‘mentions’
 Reply to Direct Message
 Forward important message to client
LinkedIn Management
 Creating LinkedIn Page
 Update Info Section
 Creating one LinkedIn Groups

20.
 Interacting with other LinkedIn Groups which are industry related
YouTube Management
 Creating YouTube Page
 Update Info Section
Uploading Videos (Provided by Clients)
 Monitoring Comments on the Video
 Sharing Uploaded Video on Facebook & Twitter
 Monetize your video with Google Adsence

21.
Google Analytics (GA) is a service offered by Google that generates detailed statistics
about the visit to a website. The product is aimed at marketers and is the most widely
used website statistics service. GA can track visitors from all referrers, including search
engines, display advertising, pay - per- click networks, e-mail marketing and digital
collateral such as links within PDF documents.

22.
Activities to be performed under Google Analytics Service
Google Analytics Activities
 Account Creation In dudes Dashboard set up
 Adwords- Analytics Account Linking
 Custom Reports Scheduling & Setting Up Alerts
 Download Link Tracking
 Internal Search Tracking
 Goal Funnel Creation
 Custom Defined Tagging
 Flash / Event Tracking
 External Campaign Tagging
 General Queries
 New Goals/ Funnels Where required
 Respond to Fan

23.
Support
 Dedicated support team with one SPOC.
 24x7 Support for any queries or other campaign related requirements.
 Two Calls a week to discuss account activities
 All Account Changes and agenda updated to Google Docs for reviews and records.
Customers Service
Email Marketing Activities
24x7 Skype Support
24x7 Phone Support
Yahoo /MSN/ Whatapp

24.
Customers Service
Email Marketing Activities
 Google Analytics Report
 Daily/Weekly/ Monthly Report
 ROI Report Campaign Report
 Social Media Report
 Search Engine Ranking Report
 Google Webmaster Report

25.
Few Of Our Clients