Despite the increasing emphasis on improving production workflow for publishing by incorporating new technologies to enable online proofing, there is still much fear on the part of publishers about how to successfully integrate authors into this process. We look at the key fears and how to successfully overcome them when introducing effective publishing technologies.

1. why
the fear?BOOK AUTHOR PROOFING ONLINE

2. Digital focus
Electronic workflows
Managing costs
Introducing greater
efficiencies
The Shift
IN FOCUS FOR PUBLISHERS

3. More publishers are actively seeking
technology solutions that work
effectively within their existing
workflow and internal structures.

4. There is one key player
who continues to
represent a concern for
publishers looking to
introduce these new
systems...

5. The Author
BUT WHY?

6. Overall publishers have
some concerns about
fully integrating authors
into their production
processes.

7. There is also some
trepidation on the part
of publishers about how
to bring the author into
the process of making
online corrections in a
way that is seamless and
easy.

8. Rightly or wrongly, these fears are often
centred on the following issues:

9. 01
Authors are not savvy
enough to work within
a bespoke or tech
environment to make
changes correctly.

10. Authors will make
substantial changes
to previously
approved content.
02

11. Authors will make
significant changes
against the style of
the publication
03

12. How do we
overcome
these fears?

13. Make it very user
friendly
Ensure design/methodologies are accessible to
authors.

14. Manage user access
Restrict the capacity for authors to rewrite/add
content, this can be implemented through key
user access restrictions.

15. Mediate Updates
Closely control all of the corrections made by the
author.

16. Quality Tech Support
Provide seamless technical support around the
clock.

17. Introducing
Lanstad

18. 1.PROJECT
MANAGEMENT
2. CONTENT PROOFING
3. INTEGRATED
COMMUNICATIONS
4. IMMEDIATE CONTENT
TRANSFORMATION
Track milestones, tasks and
manage all aspects of a project
within a user friendly portal.
Make corrections and
accept/reject changes to
content directly within system.
Transparent line of
communication, tagged against
all tasks and milestones for
easy reference.
Submit changes to content and
immediately transform to PDF
or EPUB with the click of a
button.

19. Project Management

20. Integrated Communications

21. Content Proofing

22. Content Transformation

23. Benefits?
SPEED QUALITY COSTS
40% IMPROVEMENT

24. www.deanta.com