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Understanding the Social Media Mindset

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71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.

Publié dans : Médias sociaux
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Understanding the Social Media Mindset

  1. 1. #Davenport UNDERSTANDING THE SOCIAL MEDIA MINDSET Presented by Debra Askanase Digital Engagement Strategist March 2, 2014
  2. 2. Social media overview Social media demographics: Who What Why What does this mean for us? Actionable items to take back to the office Q & A TODAY’S CONVERSATION
  3. 3. SOCIAL MEDIA: THE BIG PICTURE
  4. 4. Your website isn’t just your URL It’s your entire social web
  5. 5. Blog Location- based apps Social networks Video/Photo Website
  6. 6. “…highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.” -Wikipedia, social media definition http://www.flickr.com/photos/49601347@N00/934211103/
  7. 7. SocialMedia Engage Create Trust Moveto Action FOCUS ON THE SOCIAL MEDIA FUNNEL
  8. 8. KNOW WHAT YOUR CUSTOMERS CARE ABOUT DEEPLY
  9. 9. SOCIAL MEDIA DEMOGRAPHICS: WHO WHAT WHY
  10. 10. FACEBOOK, PINTEREST (TWITTER) REFER THE MOST TRAFFIC https://blog.shareaholic.com/social-media-traffic-trends-04-2014/
  11. 11. http://communityorganizer20.com/2014/07/01/informing-ourselves-the-2014-social-media-marketing-report/
  12. 12. WHAT DO WE DO ONLINE? 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators. http://www.pewinternet.org/2012/09/13/photos-and-videos-as-social-currency-online/ 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.
  13. 13. SOCIAL MEDIA CHAMPIONS ARE YOUR SECRET WEAPON https://www.flickr.com/photos/51035555243@N01/6954844640/
  14. 14.  Know the conversation  Create value WHAT DOES THIS MEAN FOR US?
  15. 15. KNOW YOUR CONVERSATION
  16. 16. WHAT’S YOUR CONVERSATION?
  17. 17. CREATE VALUE: WHAT VALUE WILL YOU OFFER? It’s about offering value, not selling
  18. 18.  Share stories  Drive web traffic  Search, listen, respond 3 THINGS YOU PUT INTO ACTION NOW
  19. 19. I. SHARE YOUR STORIES, CREATE CONNECTIONS
  20. 20. *Personal stories and gossip make up 65% of our daily conversations http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling ALL DAY LONG, WE TELL STORIES
  21. 21. We remember stories because we empathetically experience them http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  22. 22. OUR BRAINS PROCESS STORIES DIFFERENTLY Decoding Experiencing Read numbers, lists, text Read/hear stories http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  23. 23. PEOPLE STORIES
  24. 24. SHARE ACTIVITIES IN STORY FORM
  25. 25. STORIES ABOUT THINGS http://sfballet.tumblr.com/
  26. 26. BACKSTORIES
  27. 27. GIRLS WEEKEND: TURN IT INTO A FEATURED STORY
  28. 28. II. DRIVE WEB TRAFFIC
  29. 29. Stories Interviews Photos Video Articles/links Infosnaps (text over images) Infographics …your imagination is the limit! WHAT CONTENT INFORMS YOUR CONVERSATION?
  30. 30. REFERRING TRAFFIC, CREATIVELY
  31. 31. BRAND CONVERSATION + TRAFFIC TO THE WEBSITE
  32. 32. INFOSNAPS ARE EASY!
  33. 33. OFFERS AND SPECIALS
  34. 34. III. LISTEN, LEARN, AND INVITE THEM IN
  35. 35. INVITE CUSTOMERS INTO YOUR SOCIAL STREAM
  36. 36. 10 TIPS FOR SUCCEEDING WITH SOCIAL 1. Content matters. Fresh and valuable content matters most 2. Know where your audience is, and prioritize 3. If you’re not conversing, you’re not using social media properly 4. Understand why your stakeholder wants to talk with you 5. Understand the cultures of your social media channels 6. Sharing is everything. Share 110% of the time 7. It’s not about you, it’s about your network 8. Listen. Not just once but constantly 9. Participate and be yourself 10. Practice abundance thinking >> include, share, amplify
  37. 37. Email: debra@communityorganizer20.com Work email: daskanase@braintumor.org Website: communityorganizer20.com Blog: http://communityorganizer20.com Linkedin: linkedin.com/in/debraaskanase Twitter: @askdebra Other slides: slideshare.net/debask Telephone: (617) 682-2977 I’M ALWAYS HAPPY TO ANSWER FOLLOW-UP QUESTIONS!

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