Deborah Deras, Latina Speaker, Latina influencer teaches social media marketing classes to support business owners to increase revenue through various social media marketing platforms. In this lesson she shares how to use Periscope for Busienss.

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Periscope for
Business
Live Chat
Streaming APP
Prepared by:
Deborah Deras, M.S., ALSP
Prepared for: VSEDC

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What is Periscope?
● Live Video Streaming APP on IOS/Android
●
● Twitter purchased APP for $100M in Jan 2015
● Microbroadcasting an excellent tool and useful
trend for content creators.
● Follow the OG’s - @AmandaOleander with
219,975 followers. She paints while streaming,
drives while streaming and more. 27M<3 @AW
●

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The Periscope Difference●
The difference between
Periscope & GHO, YouTube
and Ustream and other
video streaming platforms
is that Periscope allows for
LIVE interaction.
It is easy touch of button
can broadcast phone or IPad.

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Periscope for Business
● Visibility- Position yourself as expert. Align with your
top 5 passions.
● Credibility- Showcase your talents,
skills & abilities.
● Profitability- Drive people to your website to
download a free ebook, develop email list and convert
to clients/customers.

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5 Stages of Marketing
1. Contact- establishing communication that gets us to
stand out and leave a mark.
2. Conversation- interactive communication between
two or more people. Actively listen to needs and desires
of our potential clients.
3. Connection - a relationship with a person, thing/idea
linked to something else. This is why your brand is so
important. Be authentic and vulnerable.

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5 Stages of Marketing
4. Community- a social unit that shares your common
values, beliefs, preferences. Influence in this community
gets followers, subscribers, listens to you.
5. Conversion- site visitors
to paying customers

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How to Set Up Periscope
1. Connect to your Twitter.
2. Grab your USER name @DeborahDeras
3. Write your Bio, use keywords that represent your brand.
4. Use a professional headshot that is visible on cell.
5. You have to enable, camera, enable, microphone on each
device first time only. It is recommended to enable location
so search engines can find you. They only use geographic
area not specific address due to privacy issues.

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How to Setup Broadcast
Privacy concerns-
I don’t enable location when I am at
home just because of stalkers but do
when I am out and about.
It is fun to scope from conferences and
give people a behind the scenes look of
what it takes to run your business.
Jonathan Sprinkles, Motivational
Speaker, was scoping from the Essence
Festival.

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How to Start a Broadcast
1. Open APP,. press BIG RED - start broadcast you will be
LIVE. No filters, editing but totally raw and ready.
2. Start first image showing a thumbnail of your business
card or screenshot of website.
3. Flip camera over just like on cell phone switch from
selfie mode to regular mode.
4. Only press start when ready

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What to Scope
1. Be CONSISTENT with your brand. What problem does
your product or service solve. Show your expertise.
2. Talk to your ideal target audience. Not everyone is your
people. Not everyone watches Jimmy Kimmel, Wendy
Williams. Talk to your people.
3. Like a TV show introduce yourself consistently who you
are, what your mission is and end with quote/tag line.
4. Be sure to ask people to share with followers, give you
hearts and answer questions. Be sure address audience
this is a key component of Periscope- interactivity.

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How long to Scope
1. A few minutes is fine. Watch your analytics to see
retention. What gets hearts? When do people leave?
2. Have fun, be spontaneous and animated. Have good
lighting if at all possible.
Tip: Don’t start unless you have ONE viewer. Don’t stop till
you get down to 0 viewers than consider restarting with a
different title. Be sure to sign off with your tagline and call
to action.
3. Be sure to tap on BIRD icon before posting that will
enable you to let twitter followers know you are
broadcasting.

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How to Write a Title
1. 72 characters long
2. Compelling
3. Straight forward- (say exactly what it is)
4. Make it dynamic with hashtags so people can find you
5. Stand out with CAPS and emojis (emoticons <3)
6. Call to action - Learn Periscope 101
7. Intriguing, should exclusive or seem weird. (watch me
sing in bathtub, Behind the scenes at Dalai Lama.

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How to Grow Followers Faster
1. Engage with bigwigs like Amanda Oleander, Positive
Mom, Kim Garst, Deborah Deras :)
2. Attend Periscope Meetups many in Santa Monica / LA
3. Follow other influential scopers that compliment your
brand invite them to follow you.
4. Give valuable content
5. Be engaging. Say hi, to followers.
6. Block BOZOS.
7. Ask people to share with their followers
8. ASk for hearts it raises your rank and position
9. Be consistent post at certain time once or twice a day
10. Broadcast at least once a day.
For more tips go to: www.Deborahderas.com/Scope

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How to Repurpose Your Scope
1. Autosave broadcasts and share in social media
2. You can save to camera roll, edit in imovie or Windows
Media or other fancy software and upload to YOUTUBE.
3. I take a screenshot and put on Instagram which lets my
people know on Twitter, FAcebook to watch it.
4. You wanted content for your Youtube Channel you can
use your SCOPES but be sure they are on BRAND.

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Business Books
1) Get Clients Now - CJ Hayden
2) E Myth- Michael Gerber
3) Guerilla Marketing - Jay Conrad Levinson
4) Strength Finders 2.0- Tom Rath
5) Emotional Intelligence -Travis Bradberry
6) Confessions of an Adrenaline Addict by
Odunton and Deras (my book)
7) Power of Full Engagement- Jim Loehr

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Scope
With
Me

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STAY SYNERGIZED!!!
YouTube:Deborah Deras LIVE.com
Facebook Friend:DeborahDeras
Twitter: @DeborahDeras
Text list 313131 DebDeras PE (be sure to have
space) to receive a text message when I begin scoping
GRAB YOUR SWAG BAG: PPT, 100 tips to grow
www.DeborahDeras.com/Scope