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Using Independent Recruiters to Locate Top Talent
1.
Executive White Paper Using
Independent Recruiters to Locate Top Talent Advantages and Disadvantages of Popular Recruitment Models
2.
Copyright © NPAWorldwide.com
www.TPISearch.com By reading this paper you will learn: • Reasons to use an independent recruiter • Different types of recruiters • Common fee structures • How recruiters can help HR professionals • How much a vacancy really costs • Costs associated with poor hiring decisions Executive Summary With demographics and improving global business conditions heating up the war for talent, employers are finding it more challenging to find and retain top talent. Since the use of recruiting services is a common method for talent identification, a review of some common recruitment models and methods is in order. Finding the right talent is part art, part science. Success requires more than just a good job opening and solid employer; it requires teamwork from key players to work closely with and support the hiring manager. This white paper serves as an introduction of how various recruitment methodologies can support a talent management plan. Page 2
3.
Good recruiters can
access a larger pool of qualified talent. 5 Reasons to Find Talent via Recruiters There are multiple reasons1 why recruiters should be used to find candi dates: 1. Right candidate. Given the experience and exposure, recruiters are generally good at hiring an individual who can do the job, not just an individual who does well on the interviews. 2. Larger pool of talent. A good recruiter can access a broader range of qualified and interested candidates than other sources. This includes active, non-active, and passive job seekers. 3. Acceptance of offer. Having a good recruiter involved in the process will greatly increase the likelihood that the candidate selected will accept the job offer. 4. Define and describe the position. The use of professional recruiters will assist and guide the company2 to know what they are looking for. A recruiter knows what is out there and can coach the company on the realism of your position description, the availability of talent, and the cost of the talent required. 5. Save staff time and cost. Not only will a search for an employee distract managers and leaders, it may also cost the company more money than a search turned over to an independent recruiter. Page 3 1. Source: https://www.recruitersconnection.com/pages/recruiters/resources.php?Resld=34 2. Source: http://www.theladders.com/career-advice/why-employers-use-executive-recruiters Copyright © NPAWorldwide.com www.TPISearch.com
4.
Popular Recruitment Models There
are four popular recruitment models; each has its advantages and disadvantages. In this white paper we will explore: • In-house/corporate recruiters • Multinational recruiting & staffing firms • Online services • Independent recruiters In-house / Corporate Recruiters An internal, in-house or corporate recruiter is the most common3 type of recruiter. Internal recruiters are usually employees of the company for which they hire and source employees. They are paid a salary and benefits just like any other employee. Corporate recruiters may do more than recruit. If they are functioning in an HR role, they may also be responsible for insurance, benefits, company policies, disputes and complaints, etc. Corporate recruiters get the benefit of meeting directly and frequently with the hiring manager to determine actual requirements. Advantages: In–house recruiters know your business and culture. • Operational benefits. In-house recruitment can offer organizations more control over the recruitment process. The organization can develop a process that works best for its culture and allows that process to be implemented consistently. • Flexibility4 . There is often little flexibility to adapt to short-term shifts in regulation, changes in community expectations, or shifts in skill requirements – and this is where in-sourcing has fundamental advantages. • Dynamic adaptation based on marketplace. Offers control over the types and numbers of people recruited, the ability to change as the marketplace and organization changes and flexible training and development processes. • Faster, streamlined process. In-house recruiters can potentially streamline the attraction process if it is a repetitive process. Good process design will deliver fewer poor-match candidates and save recruitment time. Page 4 In-house recruiters often have other duties and responsibilities. 3. Source: http://www.oncontracting.com/article/the-5-different-types-of-recruiters.html Copyright © NPAWorldwide.com www.TPISearch.com
5.
Disadvantages: • Market knowledge.
In-house recruiters typically have less knowledge of the overall market. • Extended reach. Some candidates are hard to find. They may be passive or they may be selective. If they aren’t responding to the job advertisement, they don’t see themselves as part of the ‘talent pool.’ Most in-house recruiters do not spend time building a network of contacts and potential candidates for future hiring needs. Multinational recruitment and staffing firms Big companies, chain operations or outplacement agencies provide resume and interviewing assistance, career counseling, etc. Several of these companies are divisions of larger staffing companies. Advantages: • Knowledge of the market. The best recruiters4 will have their finger on the pulse of their specialist markets, and can give the hiring team insight into what is happening. • Extended reach. Some candidates are hard to find. They may be passive or they may be selective to a specialty. Recruiters from large, multinational firms have the resources to build large databases of potential candidates. • Help with employer brand. Large companies invest a lot of time and money in developing and marketing their employer brand, but many SME (Small medium enterprise) and smaller businesses don’t have the same resources. Disadvantages: • Focus on deals, not relationships. Large recruitment firms may experience high turnover and low accountability. Additionally, clients may work with junior staff with a very transactional approach to business. • High fees. For permanent recruitment5, you will have to pay a one-time placement fee to the agency, which usually is based on a percentage of the employee’s annual salary. • Short-term goals don’t match long-term strategy. Some big company recruiters may focus more on their commission than on your long-term, strategic hiring plans. Page 5 Larger firms may have more resources to deploy on a search. Do you have the attention of senior management? 4. Source: http://info.broadbean.com/blog/6-advantages-of-hiring-through-a-recruitment-agency 5. Source: https://www.nibusinessinfo.co.uk/content/using-employment-agencies-find-staff Copyright © NPAWorldwide.com www.TPISearch.com
6.
Online Services Online recruitment,
e-recruitment or web based recruitment is the use of online technology or the internet to attract candidates and aid the recruitment process. For most recruiters, this usually means using one’s own company website, a third-party job site or job board, a CV database, social media or search engine marketing as part of the recruitment process. Advantages: • Low cost, high impact. Online recruitment is cost- effective. Putting a job vacancy on your own company website costs you nothing, and many job boards offer reasonably-priced posting options. • Speed. Online recruitment is quick. A vacancy can be put on a job site in the morning, the first applications arrive by lunchtime, and a candidate interviewed by the end of the day. Of course, it isn’t always like this. But the fact that such things can happen so quickly gives an indication of just how immediate recruiting online can be. Disadvantages: • Quality vs. quantity. Too many candidates can be treated as candidate spam, leading to HR managers dealing with inappropriate, irrelevant and bad candidates. • Selective success. Not every job vacancy posted can or will be filled online. There will always be difficult-to-fill jobs that can only be filled by recruitment consultants, headhunters or in other ways. • There is a mismatch between resumes and Applicant Tracking Systems. Resumes that do not contain the “correct” keywords are easily overlooked in an automated system. • The best candidates do not always have an online presence. You can’t find something that doesn’t exist where you’re looking. • Many online career sites are not mobile-friendly. Great candidates are increasingly leaving career sites that offer a poor mobile experience, and the odds diminish that they will later return to those sites via desktop. And, career sites with a poor mobile experience are not being returned by Google in mobile search results, which means companies may not even be reaching the full pool of potential job seekers. Page 6 Job boards continue to be affordable, but results can be bogged down with low-quality applicants. Is your career site optimized for a mobile environment? Copyright © NPAWorldwide.com www.TPISearch.com
7.
Independent Recruiters Independent recruiters
are a group of talented and entrepreneurial professionals. These ‘third party recruiters’ work6 on a contingency or retained search basis. Independent recruiters are able to network, cold call, scan and review resumes from many more resources and networks and reach out to affiliates to get help finding the perfect candidate. Advantages: • Better insight. Independent recruiters usually work “both sides of the desk”7 (locating candidates and generating new clients with hiring needs). This helps them fully understand the role. • Reliable source of candidates. Independent recruiters typically rely on networks to get training, support, best practices and tools they need to be in business. This generally leads to better candidates, resources, and reach. Disadvantages: • Scalability. Independent recruiters may work alone or in a small office and can occasionally reach capacity on the amount of jobs or candidates they can take on without jeopardizing the quality of service. Page 7 Small agencies and solo practitioners are limited in the number of searches they can perform at a given time. 6. Source: http://www.recruitingblogs.com/profiles/blogs/what-kind-of-a-recruiter-are 7. Source: http://www.recruitingblogs.com/profiles/blogs/what-kind-of-a-recruiter-are Copyright © NPAWorldwide.com www.TPISearch.com
8.
Fee Structure Generally speaking,
there are three types8 of outsourced recruiters, and their differences rest in the fee arrangement: • Contingent. A recruiter working on contingency is paid no money until the job is filled. For contingency searches, fees are based on a percentage of a candidate’s first-year compensation. That typically ranges from 20-30 percent, but it’s rising as the talent shortage creates scarcity in many professions. Advantage: Pure performance-based fee structure. No payment until a position is filled. Disadvantage: Contingent firms typically work on a large number of job orders at once. There is no guarantee regarding the amount of focus your job will receive. • Retained. Client pays the recruiter an upfront fee based on the salary level of the position they are trying to fill. They usually pay a retainer at the beginning, a progress payment at an agreed-upon landmark in the process (often when a shortlist of candidates is presented), and the remainder when the candidate is hired. Advantages: Recruiter is committed to completing the search and filling the position. The best candidates like retained searches because they know the employer is serious about filling the position. • Contract. These recruiters work on a straight hourly rate. This approach, also called “rent-a-recruiter,” can become expensive if you don’t place controls and constraints on the number of hours. Contract recruiters usually charge an hourly rate ranging from US $75 to $150 per hour. Contract recruiters claim that this hourly billing arrangement usually costs much less (closer to 15 percent of first-year compensation) than other types of searches. It is important to clarify exactly what activities the recruiter will be performing, since the lower rate will not typically include the same services as a full fee search. Page 8 While fees may seem higher, it’s likely more economical to pay a third party than paying salary, benefits, and overhead for an in-house recruiter. 8. Source: http://www.allbusiness.com/how-much-should-you-expect-to-pay-a-recruiter-7606468-1.html Copyright © NPAWorldwide.com www.TPISearch.com
9.
How Independent Recruiters
Can Assist HR For most businesses, the hiring manager often a very good idea of the requirement of the job, although there are several areas of hiring where a recruiter is the better option, armed with their knowledge and experience. These are: • Understanding the customer’s hiring requirements. From real-life experiences of several recruiters, it’s clear that many times what HR asks for in a candidate isn’t what the hiring manager actually wants. Skilled recruiters won’t go looking for candidates until they take a little time to dig into what their client really wants. • Broader skillset. A good recruiter can access a broader range9 of qualified and interested candidates than any other resource. This includes: (a) Active–these are the candidates who are engaged in an active job search. (b) Semi-Active– these candidates are currently employed but have made a decision to change jobs. (c) Non-Active– these individuals are not seeking a change. They are currently employed and totally unaware that a better opportunity may exist for them with another employer. • Low withdrawals. The process a good recruiter executes on behalf of their client will dramatically decrease the likelihood of qualified and interested candidates withdrawing themselves from consideration. In turn, it will also greatly increase the likelihood that the candidate selected will accept the job offer. • Always close the loop. Too many companies just let candidates fade away rather than doing them the courtesy of turning them down, leaving a sour taste. • Counteroffers. A good recruiter, through the implementation of a customized transition strategy, will minimize the possibility that the candidate selected will accept a counter offer or change their decision after the fact. • Sounding board. Good independent recruiters can provide a valuable sounding board for their clients during the hiring process. Page 9 Skilled recruiters help you remain focused, and can also offer coaching on the realities of the talent pool. 9. Source: https://www.recruitersconnection.com/pages/recruiters/resources.php?ResId=34 Copyright © NPAWorldwide.com www.TPISearch.com
10.
• Industry knowledge.
While most hiring managers know their own company inside out10 , they may have a less-clear picture of their industry as a whole both geographically and in terms of talent pool. • Specific knowledge. Specialist recruiters and external search firms know their industry and can bring a lot of specialized knowlege to the table. Independent recruiters have extensive networks to call upon, and are able to quickly identify the top candidates regardless if they are openly looking to move on or not. Some search firms also have specialists for each type of role (technical, marketing, sales, etc.), whereas it is unlikely an internal team could afford that level of specialism, except perhaps at the largest organization. How Much Does A Vacancy Cost? There are numerous costs11 associated with an unfilled position in any company. Many of these costs are difficult to quantify, but nonetheless are very real and can be very costly. The unfilled jobs cost to the US labor market according the London-based center for Economic Research, D’Arcy is more than $13 billion12 a month, or roughly $160 billion a year. According to CSR Talent, many firms calculate the cost of a vacancy, which can be significant; anywhere from $7,000 dollars per day to $50,000 per day for an engineering position. Key leadership positions may cost as much as a million dollars per week. Couple these amounts with the fact that the length of many vacancies often exceeds 100 days, and you are talking about some serious financial impacts ($7,000 x 100 days = $700k). According to Deb Tompkins13 , North Consulting, “By assuming that each current employee has a positive revenue impact (which they should), it is easy to calculate an average minimum baseline cost of each of your open positions. Page 10 Do your hiring needs require specialist knowledge of a particular niche? Unfilled vacancies can cost a business 3-5 times (or more) the annual salary for the vacant role. 10. Source: http://emerald-technology.com/headhunters-over-inhouse-recruiters/ 11. Source: http://www.csrtalent.com/pdfs/costofanopening.pdf 12. Source: http://fortune.com/2014/11/18/unfilled-jobs-us-economy/ 13. Source: https://www.linkedin.com/pulse/20140611030426-10805757-the-cost-of-unfilled-positions Copyright © NPAWorldwide.com www.TPISearch.com
11.
Use the following
values in the 2-step calculation below: R=Annual company Revenue, E=Number of Employees. 1. Step 1: Calculate Revenue per Employee • R/E = Revenue per Employee 2. Step 2: Calculate Daily Revenue per Employee • Revenue per Employee/365 = Daily Revenue per Employee Using the above calculation for 5 mid-level employees, the Cost of Vacancy (CoV) can be $12,500 in just 5 days. According to Keenan, President as A Sales Guy Inc., “An open sales position with a yearly quota of $800,000 dollars, that takes 30 days to hire for and 60 days to ramp up (both traditionally short periods of time) costs a company $2,100 per day and over $197,000 for the 90 days it takes to get the new rep hired, trained and producing.” Similarly, based on a new survey from CareerBuilder, employers estimate that, on average, they lose more than $14,000 for every job that stays vacant for three months or longer, and 1 in 6 companies say they lose $25,000 or more. Page 11 Do you know how much your open positions are costing your business? Copyright © NPAWorldwide.com www.TPISearch.com
12.
Costs of Making
a Hiring Mistake While there are certainly costs associated with a vacancy, some experts believe that the cost of a bad hire can be as much as three times14 the person’s annual salary. The amount of new hires that don’t work out is frightening—in fact a study by leadership IQ15 across a range of industries and job roles found that up to 48% of new hires fail within 18 months. It’s a problem that’s estimated to cost UK business over 4 billion pounds (approximately $6.3 billion) a year. Bradford Smart estimates16 the cost of a mishire to be anywhere from four times an annual salary for supervisors all the way up to 15 times the annual salary for vice presidents and executives. Smart’s book further explains that hiring the wrong sales representative can cost up to $527,87017 , broken down as follows: • Hiring costs $22,008 • Compensation $141,416 • Maintenance $13,112 • Severance $23,420 • Opportunity Costs $234,132 • Disruption Costs $93,672 This may be an extreme example, but it’s not just the financial costs businesses should be concerned about. The truth is that a bad hiring decision can result in a number of painful and costly outcomes, and some of those can be much harder to put a price on than others. Those outcomes may include any of the following: • Attrition and wasted hiring budgets • Theft or embezzlement • Damaged employee relations and morale • Endangerment of employees, client and business associates • Lost productivity • Litigation • Public scandals and negative publicity • Loss of other employees Page 12 What are the soft costs associated with a bad hire? 14. Source: http://www.csrtalent.com/pdfs/costofanopening.pdf 15. Source: http://blog.executivesonline.co.uk/blog/the-true-cost-of-a-bad-executive-hire-infographic 16. Source: Bradford Smart, Topgrading 201: How to Avoid Costly Mis-Hires. (Top Grading, Inc. 2012). PG. 34 17. Source: https://www.linkedin.com/pulse/20140611030426-10805757-the-cost-of-unfilled-positions Copyright © NPAWorldwide.com www.TPISearch.com
13.
Conclusion Over 37,000 employers
in 42 countries and territories participated in Manpower Group’s ninth annual Talent Shortage Survey18 . Thirty-six percent of employers report difficulty filling jobs—the highest number since 2007. This implies that most growing companies are constantly looking for qualified candidates. As stated early, these open positions are costing the US economy roughly $160 billion per year. An open leadership position can cost up to $700,000 in just 100 days. Hiring the wrong talent or otherwise making a bad hire can have even steeper consequences. CSR Talent estimates the cost of poor hires to be three times the annual salary of the open position. These costs can increase from 4-15 times the annual salary for executive-level roles. Therefore, it is critical that companies make the best hire for their business. Using a skilled independent recruiter increases a company’s role of finding the best talent in the market while lowering the chances of the candidate withdrawing from the interviewing process, accepting a counteroffer, or turning down an offer. Page 13 More than 1/3 of employers globally report difficulty filling open roles. 18. Source: http://www.manpowergroup.com/talent-shortage-explorer/#.VZv1v_lJZxh Copyright © NPAWorldwide.com www.TPISearch.com
14.
Independent recruitment offices
that belong to a formal network are able to provide both a further reach and an ability to fulfill unique talent searches. The major advantages of using independent recruiters include: • Able to find and attract the best people • Keep clients focused • Save staff time and expense • Know where to look for talent • Know how to attract talent • Less apt to lose the best candidates • Offer a method for continuous improvement While every hiring situation does not call for the use of a qualified independent recruiter, employers are wise to consider this option for all critical roles. Recruiters spend most of their time interacting with candidates and hiring managers to ensure the right person is hired for the job. They find the best candidate for the job, and ensure that person is hired and successfully brought on board19 . Consider using a skilled independent recruiter for critical hiring needs. 19. Source: http://hirevue.com/blog/what-is-the-real-purpose-of-a-recruiter 23110 State Road 54 #262, Lutz, FL 33549 813-475-5525 (office) 727-804-3839 (cell) Mitch Vigeveno President & CEO mitch@tpisearch.com 813-475-5525 Debra Grier Vice President deb@tpisearch.com 813-475-5525 Page 14 Copyright © NPAWorldwide.com www.TPISearch.com
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