Business Management for the Creative Mind will help you to understand that you don’t need an MBA to be good at business. In this class you will discover the myths of incompatibility between business and creativity. If you are looking to further your career, if you are looking to get to the next level in your industry, you cannot be successful without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This class will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.

1. Debra Russell
Certified Business Coach
for the Creative Professional
and the Professionally Creative
Twitter - @artistsedge
http://Artists-EDGE.com

2. Who Am I?
 Debra Russell, Certified Master Results
and Business Coach since 2001
 NLP and Hypnosis Master Practitioner
since 2008
 Specializing in the Arts & Entertainment
Industry since 2003
Twitter @artistsedge

3. RUNNING AND MARKETING
A SUCCESSFUL BUSINESS
My Mission:
 Ending the “Starving Artist” Paradigm
Intention:
 Think about your work and your business
in an entirely new way
 Prepare to take a leap into a whole new
world of exciting opportunities

4. What We’ll Cover Today
1. The Foundations of Small Business
2. 5 Hats of the Small Business Owner

5. Myths of Incompatibility
 What are your beliefs about business?
 What are your beliefs about marketing/sales?
 What are your beliefs about your own skills?
 What’s the TRUTH?

6. The EMyth Concept
 Entrepreneur vs. Manager vs. Technician
 Designing your business like a franchise
 Working ON your business, not just IN
your business

7. 5 Hats of the
Business Owner

8. First Hat:
Creative
 Product Conception and Creation
 Product Packaging and Design
 Brand Design

9. Second Hat:
Marketing/Sales
 Direct Sales
 PR and Marketing
 Relationship Building

10. Third Hat:
Administrative
 Accounting/Bookkeeping
 Contact Management
 Management of Independent
Contractors, Employees, and/or Volunteers
 System Design and Implementation

11. Fourth Hat:
Fulfillment
 Delivering Your Product to the Consumer
 Delivery Logistics

12. Fifth Hat:
Vision/Planning
 Definition of Success
 Long Term Vision
 Short-term Goals and Objectives
 Day-to-Day Time and Project Management

13. Put Emyth Concepts
Into Action
 Each hat has an aspect of
Entrepreneur, Manager and Technician
 Create a balance of the three roles
 Work on your business as well as in your
business

14. Basic Options
 Learn the skills necessary to do it yourself
 Outsource
 Expert - External
 Paid - Internal
 Volunteer
 Just don’t do that thing

15.  Discover your strengths and apply them
 Ask for help and support
 Change Your Thinking!
Overcoming
Personal Obstacles

16. Debra Russell
Certified Business Coach
for the Creative Professional
and the Professionally Creative
Twitter - @artistsedge
http://Artists-EDGE.com