KATAPEDIA, Indonesia Social Media Monitoring tool
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Katapedia is an online tool that monitors and analyzes brand or topic mentions in Indonesian news and social media. It helps with brand engagement and tracks metrics like sentiment, reach, influencers, and daily mention trends. Various departments across companies use Katapedia for purposes like research, sales and marketing, customer service, and legal issues. The tool provides daily reports, data archives, and customizable reports to track brand performance. It covers multiple social networks and news sources.
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KATAPEDIA, Indonesia Social Media Monitoring tool
- 1. Indonesian Social Media Monitoring Tools a Company Profile
- 2. What is Katapedia ? www.katapedia.id – Indonesian Social Media Monitoring Tools
- 3. KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 4. KATAPEDIA System Architecture www.katapedia.id – Indonesian Social Media Monitoring Tools
- 5. Who uses Katapedia ? On what purposes? www.katapedia.id – Indonesian Social Media Monitoring Tools
- 6. @ Research Dept. R & D people use KATAPEDIA to search & explore potential ideas in social media and bring them into their organization. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 7. @ Sales & Marketing Dept. Sales & Marketing people use KATAPEDIA to locate potential new customers. They also use KATAPEDIA to help in measuring the effectiveness of a marketing campaign (new product launch, brand repositioning, etc.) www.katapedia.id – Indonesian Social Media Monitoring Tools
- 8. @ Public Relation Dept. PR people use KATAPEDIA to track any mentions and sentiment about their brands/company. They also use KATAPEDIA to find the influencers for their brands/company, and follow up with tactical engagements on them. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 9. @ Customer Service Dept. CS people use KATAPEDIA to capture indirect complaints in social media about their company’s products & services within minutes. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 10. @ Legal Dept. Legal people use Katapedia to closely monitor potential illegal use of their company’s trademark, counterfeited products, Intellectual Property violation, etc. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 11. @ Human Resources Dept. HR people use KATAPEDIA to keeps track of employees social networking activities. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 12. @ The C-Suite The C-Suite use KATAPEDIA to gain insights on industry trends & opportunities of business development in the future. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 13. What kind of Tools in Katapedia ? (versi 2.0) www.katapedia.id – Indonesian Social Media Monitoring Tools
- 14. www.katapedia.id – Indonesian Social Media Monitoring Tools Simple Keywords Entry Just input the keywords, then it will be running automatically. You don’t have to define any parameters for the sentiment analysis. Katapedia Artificial Intelligent (AI) will do that for you. Fill these items only
- 15. www.katapedia.id – Indonesian Social Media Monitoring Tools Daily Media Monitoring Katapedia crawls data every 10 minutes automatically. The results are presented in the Media Monitoring menu and Daily Update report. Katapedia’s user-friendliness makes it easy for you to find the information you need from any media channels. Just click the media channel list to find the information you need.
- 16. www.katapedia.id – Indonesian Social Media Monitoring Tools Saving Complete Information Katapedia saves complete information from the mentions about your brands/topics. You don’t have to save any information you need by yourself, let Katapedia do that for you.
- 17. www.katapedia.id – Indonesian Social Media Monitoring Tools Data Archives You can’t access Katapedia everyday? Don’t worry, Katapedia archives all information. You just need to define the keyword and time period, then Katapedia will show you the results along with their sentiment.
- 18. www.katapedia.id – Indonesian Social Media Monitoring Tools Mention Share Analysis This feature presents how many times your brand or topic are being mentioned in the news and social media, daily and monthly.
- 19. www.katapedia.id – Indonesian Social Media Monitoring Tools Media Share Analysis This feature shows which media that has been mentioning your brands or topics, daily and monthly. For simplicity, only the top 10 media are presented graphically. See “Tabular Data” menu for complete media share analysis.
- 20. www.katapedia.id – Indonesian Social Media Monitoring Tools Core Analysis Katapedia is able to monitor and analysis any issues and topics deeply. Then the most important is Users could have a deeply comparison of an issues or just direct topic towards competitors.
- 21. www.katapedia.id – Indonesian Social Media Monitoring Tools Mention Trend Analysis This feature presents daily mention trend of your brands or topics in the news and social media.
- 22. www.katapedia.id – Indonesian Social Media Monitoring Tools Sentiment Analysis This feature presents automatic sentiment classification (positive, negative, neutral) for any conversations in social media. Katapedia using Naïve Bayes Classifier and Artifial Intelligent (AI) Neural Networks as sentiment engine for words in Bahasa Indonesia. Click that numbers for detail information.
- 23. www.katapedia.id – Indonesian Social Media Monitoring Tools Content Analysis This feature shows a list of the top 15 words (verbs or adjectives only) mostly used in the mentions about your brands/topics. Click here for more detailed information
- 24. www.katapedia.id – Indonesian Social Media Monitoring Tools Top Person Analysis This feature shows a list of the top 15 persons that talks about your brands/topics in social media. These persons could be the influencers for your brands/topics. Please handle them with care
- 25. www.katapedia.id – Indonesian Social Media Monitoring Tools Engagement Katapedia provides a way to follow up with the ones talking about your brands/topics. You can engage them, build better relationship, and potentially create a new positive influencer for your brands.
- 26. www.katapedia.id – Indonesian Social Media Monitoring Tools Gender Analysis This feature identifies the gender of people that talk about your brands or topics. It is important to know the relevancies of your brands or topics with gender.
- 27. www.katapedia.id – Indonesian Social Media Monitoring Tools Top Location This feature presents the top 11 locations (cities) of people that talks about your brands or topics in social media.
- 28. www.katapedia.id – Indonesian Social Media Monitoring Tools Social Share Index (SSI) This feature provides index for your brand and competitor’s brand based on mention and their sentiments in social media. The more positive your brand sentiment, the higher the SSI of your brand. Low reputation High reputation
- 29. www.katapedia.id – Indonesian Social Media Monitoring Tools Additional Media You can use this feature to add more media channels to monitor your brands or topics as many as you need (unlimited).
- 30. www.katapedia.id – Indonesian Social Media Monitoring Tools Report Configuration Katapedia gives a flexible way to configure the report you need. This report will be generated in PDF format and you can send it via email to as many addresses as you needed (unlimited).
- 31. www.katapedia.id – Indonesian Social Media Monitoring Tools Reporting Type Katapedia generates report in several ways: 1. Daily Report, generated every 7 am everyday. 2. Weekly Report, generated every 6 am on Monday. 3. Monthly Report, generated on the first day of the following month. 4. Custom Report, generated anytime you need it.
- 32. www.katapedia.id – Indonesian Social Media Monitoring Tools Dashboard Katapedia provides a dashboard to monitor any mention and sentiment about your brands or topics in the news and social media. It’s updated on daily basis.
- 33. www.katapedia.id – Indonesian Social Media Monitoring Tools Fitur Terbaru KATAPEDIA Versi 3.0
- 34. Dashboard Menampilkan data2 penting diseluruh channel online yang tersedia di katapedia disetiap harinya. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 35. Media Darling Menampilkan informasi tentang Brand apa saja yang menjadi pusat perhatian di media online (News Portal, Blogs, Forum, Youtube, Instagram) dan dapat menelusuri nama-nama media apa saja yang menampilkan Brand tersebut, sekaligus mengetahui Sentiment Media tersebut terhadap Brand yang dimaksud. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 36. Daily Mention Trend Menampilkan data-data tiap JAM dari Brand yang sedang dipantau, sehingga pemilik Brand dapat mengetahui karakteristik dari pengguna social media yang membicarakan Brand tersebut. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 37. Top Perception & Branding Score Menampilkan informasi persepsi pengguna social media terhadap suatu Brand dan seberapa KUAT persepsi tersebut melekat di benak pengguna social media. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 38. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 39. Social AIDA Analysis Menampilkan informasi keberhasilan Marketing Campaign berdasarkan konsep AIDA (Atttention, Interest, Desire, Action) yang terjadi di Social Media (Twitter dan Facebook) www.katapedia.id – Indonesian Social Media Monitoring Tools
- 40. Social ROI Analysis Menampilkan informasi yang membandingkan antara hasil aktivitas Marketing Campaign dengan target awal yang diharapkan terjadi pada Brand tersebut. Perbandingan antara hasil dan target ini dapat mengukur tingkat ROI (Return of Investment) dari setiap aktivitas Marketing Campaign yang dilakukan untuk Brand terkait. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 41. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 42. Social Promotor Score (SPS) SPS mengadopsi konsep Net Promotor Score (NPS) yang sudah lama menjadi standard industri untuk mengukur tingkat kinerja perusahaan (sales, dll) berdasarkan tingkat kesediaan pelanggan (customer) untuk mempromosikan Brand yang dimiliki perusahaan tersebut. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 43. Social Share Index (SSI) Menampilkan informasi yang terkait REPUTASI dari sebuah Brand dibandingkan brand sejenis berdasarkan nilai sentiment pengguna social media terhadap brand-brand tersebut. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 44. HASTAG ANALYSIS Menampilkan seluruh hastag yang muncul dari keywords yang sedang dipantau. Dilengkapi dengan Contributor hastag tersebut, Reach yang dicapai, dan Tracking Hastag harian. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 45. Kirim Email Seketika EARLY WARNING SYSTEM Mendeteksi Lonjakan Mention untuk antisipasi masalah sedini mungkin sebelum menjadi besar. www.katapedia.id – Indonesian Social Media Monitoring Tools
- 46. www.katapedia.id – Indonesian Social Media Monitoring Tools KATAPEDIA Clients
- 48. “We love to discuss and to find what you really need about Social Media Monitoring. Please contact us…” THANK YOU Deddy Rahman info@katapedia.id 081212 781 082 (wa)
Notes de l'éditeur
- Apabila mau memisahkan antara “what” dan “why we need it”, sekaligus menggarisbawahi manfaat (yaitu tercapainya brand engagemen yang tinggi), kalimatnya akan menjadi: “KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts”
- Marketing campaign could be for many initiatives: new product launch, brand repositioning, new USPs…
- Maybe “capture” is better than “handle” in this case. What the CS Dept really capable of doing is the capturing part. That way they will be able to decide whether to handle or not, and how. “Indirect” complaints, because any negative mentions in social media mostly aimed to SHARE with the social friends, not necessarily to the company/brand owners.
- Mas Deddy, ini pertanyaan aja. Klau penggunaan ilegal atas trademark itu bagaimana caranya bisa kelihatan dari social media mentions ya? Kalau di surat kabar cetak sih jelas, biasanya dari ambar iklan produk lain…
- Tanya: apakah ini maksudnya random saja, yaitu adanya probabilitas nama salah satu karyawannya muncul dalam komentar atas produk/jasa mereka?
- Mas Deddy, yang ini apa bukan FEATURE? Kalau TOOL #2 di halaman berikut..nah… itu yang beneran “TOOL”