This is a step-by-step guide of what Google Authorship is, who it benefits and why to use it. It is designed for i-Meet LLC bloggers but can be used for anyone who wants to create a credible link between their blog posts, their name and the company they blog for.

1. Authorship
What it is
&
Why it is Important
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2. What is Authorship?
It is a search standard for digital information
which includes:
• An author’s picture next to the content that’s
associated with them in the search result
• A byline link that will go to your G+ account
• Identifies the # in your Google+ circle and
• Provides link for “More from this author”
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3. What appears in
Authorship Rich Snippet
• Author’s G+ profile pic
• Full Name
• Number in their G+ Circle
• The Value: 150% Higher Click
Through Rate on Blogs versus no
snippet
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4. What are the Benefits of
Authorship to GCs?
• You are a verified identity to Google
• You will get noticed
• You become an established authority
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5. What are the Benefits of
Authorship to i-Meet?
• Improves their search rankings
• Creates a verified connection
between the i-Meet blog post and you
• Adds value to search results and
content
• It helps “the little guy”
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6. Bottom Line on
Authorship
Is the
future
of search!
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7. What are the Steps to
Authorship?
1. Set up a Google+ Account
2. Put up a professional profile photo –
35% increase in click through
rates
3. Make sure your i-Meet name match
your G+ Name
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8. What are the Steps to
Authorship?
Post this at the bottom of each i-Meet blog:
De-de Mulligan….(all the stuff Diane sent
you)….Come follow me on Google+
Hyperlink Google+ with the following:
https://plus.google.com/u/0/+DedeMullig
anCMPCMM/?rel=author
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9. What are the Steps to
Authorship?
1. Connect your i-Meet Blogs to your G+
Site
2. Grow your G+ Circle
3. Post your i-Meet Blogs on G+
4. Use hashtags
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