The document outlines the Multiply program, which aims to incentivize members to focus on financial, physical, and emotional wellness through a points-based system. Members can earn points in these areas and reach different status levels that provide substantial discounts on products like health insurance and gym memberships. The program is intended to benefit both financial advisors through increased engagement opportunities and members through an enhanced lifestyle with tangible rewards. Case studies show members can realize significant annual savings through the discounts and lifestyle benefits provided by the Multiply program.
4. Multiply
A wellness and rewards
programme incentivising members
to strive towards
financial & physical wellness
5. • Lifestyle means different things to different people
What is lifestyle
Physical
EmotionalFinancial
6. • Need to focus on all 3 areas
• Requires discipline
• Requires consistent focus
• Requires effort
Lifestyle enhancement
Everyone acknowledges the importance of living a
balanced life
8. Investment growth
Review •Review the client current portfolio &
circumstances
Insight •Provide information about the clients
current situation and options
Plan •Design a plan of action to
enhance the clients portfolio
Benefit •Client gets the benefit of an enhanced
investment portfolio
11. • Objective mechanism for driving engagement
• Incentives for FA and client engagement
• Simple to engage
• Points determine member status
• Status determines member rewards
Multiply points
12. Multiply point categories
Single
10 000 points
Family
20 000 points
Single
30 000 points
Family
50 000 points
Single
30 000 points
Family
50 000 points
Single
30 000 points
Family
50 000 points
Physical
Health &
Wellness
Start-up
Physical
Fitness
Financial
Wellness
13. Benefits for Financial Advisers
• Opportunity for proactive engagement
• Platform for holistic financial planning
• Significant up-sell and cross-sell opportunities
Benefit for Multiply members
• Earn significant Multiply points
• Focus on entire financial portfolio
• Greater transfer of knowledge
Financial Advice Points
14. Join Multiply
Register on website
Update Multiply profile
myScore
Financial Advice
mySmarts
myFinTrack
myFiling
Physical Wellness
Questionnaire
Health Assessment
Non-smoking declaration
General Physical
HIV declaration & test
Eye Test
Fitness Assessment
Online Biokineticist
Healthcare
Professional
Dis-Chem
Get to Gold Status
Dental check-up
22. Momentum Health
Normal
HealthReturns
Up to R1 800 paid
back annually per
adult member
Multiply Booster
Up to R3 600 paid
back annually per
adult member
HealthReturns paid
to HealthSaver
Up to R5 400 paid
back annually per
adult member
23. HealthReturns
Best of Activity
Level
Level 1
Level 2
Level 3
Level 4
Level 5
Standard
Monthly
HealthReturns
R0
R25
R50
R100
R150
Multiply
Booster
R0
R25
R50
R100
R150
Paid into
HealthSaver
R0
R25
R50
R100
R150
Total Monthly
HealthReturns
R0
R75
R150
R300
R450
Up to R5 400 per adult member per year
30. Member details
Family membership Michael & Lauren – R184 p/m
Multiply status Gold status
Momentum Health Incentive option
Life insurance Myriad - Michael
Myriad - Lauren
Gym visits Michael (+12 visits p/m)
Lauren (9 – 12 visits p/m)
Travel One long weekend away to Cape Town
Online Shop Apple laptop
Movies Four movies per year
Magazines Four subscriptions
Multiply case study
31. Partner Description
Normal
HealthReturns
Multiply
Booster
HealthSaver
Booster
Monthly
HealthReturns
Annual
HealthReturns
Momentum Health
Membership - Incentive
plan with HealthSaver
Principal - Michael (Activity Level 5) R150,00 R150,00 R150,00 R450,00 R5 400,00
Spouse - Lauren (Activity Level 3) R50,00 R50,00 R50,00 R150,00 R1 800,00
Total benefit paid per year R7 200,00
Partner Description Retail Rate
Gold Status
Discount
Monthly
Multiply
Saving
Multiply Cost
Annual
Multiply Saving
Recurring expenses
Myriad - Michael Myriad personal life, disability and critical illness cover R1 356,45 30,0% R406,94 R949,52 R4 883,22
Myriad - Lauren Myriad personal life, disability and critical illness cover R420,73 24,0% R100,98 R319,75 R1 211,70
Virgin Active - Michael Premium membership - visits the gym >12 times p.m. R679,00 80,0% R475,00 R204,00 R5 700,00
Virgin Active - Lauren Club membership - visits the gym 8 times p.m. R499,00 40,0% R199,60 R299,40 R2 395,20
Dis-Chem Monthly health and beauty essentials R2 150,00 9,0% R288,00 R1 862,00 R3 456,00
Woolworths Monthly grocery and clothing R1 500,00 7,0% R150,00 R1 350,00 R1 800,00
TOTAL R19 446,12
Once-off expenses
Mango
Return weekend holiday flight from Johannesburg to Cape
Town
R5 828,00 30,0% R4 079,60 R1 748,40
Avis Weekend holiday car rental R524,00 25,0% R393,00 R131,00
Protea Hotel Weekend holiday accomodation in Cape Town R5 155,00 35,0% R3 350,75 R1 804,25
Apple Personal MacBook Air laptop R14 999,00 14,0% R12 899,14 R2 099,86
Nu Metro Movies for two, once a quarter R480,00 R20 R160,00 R320,00
Magazines Four annual magazine subscriptions for him and her R1 489,00 50,0% R744,50 R744,50
TOTAL R6 848,01
GROSS SAVINGS R26 294,13
Annual Multiply contribution -R2 028,00
NET SAVINGS R24 266,13
Unrivaled value
35. Summary
1. Objective of incentivising holistic wellness
2. Responsible integration - No down side
3. Substantial core product discounts
4. Members incentived to engage with their FA more regularly
5. Extract significant value from the reward partners
6. Enjoy a better lifestyle
The aim of the slide is to re-emphasize the three areas of focus for Multiply. You are going to unpack what each section means for the member in the subsequent slides with the objective of defining which area is most important for members. Through this process we will understand what is important to Multiply and what is important for the client. This will provide context to the slides later in the presentation.