The real estate market in India is one of the fastest growing markets, comprising four main sectors: housing, retail, hospitality, and commercial. It currently contributes 6.3% to India's GDP and is expected to increase to 13% by 2015. The total revenue was $66.8 billion in 2010-11 and is projected to reach $180 billion. India's urban population is expected to reach 534 million by 2025, representing significant growth opportunities in education, tourism, and commercial real estate. Foreign investment in Indian real estate totaled $3.4 billion in 2012 and is projected to increase to $4-5 billion in coming years, focusing on major cities like Delhi, Mumbai, Bangalore, and Chennai

1. Real Estate - India
Presented by:
Bharat Swami (2009IPG11)
Deepesh Singh (2009IPG14)

2. Real Estate in India
• One of the fastest growing market.
• Comprising of 4 sectors:
– Housing
– Retail
– Hospitality
– Commercial
• Total 6.3 % share to Indian GDP, expected to increase to 13% by 2015
• Total revenue was US$ 66.8 billion during 2010-11 and is expected to earn
a revenue of US $180 billion.
• Will employee more than 17.2 m people and will supply 8.2 m sq. feet by
2015
• 534 m people will live in Urban cities by 2025
• Opportunity in
– Education
– Tourism
– Commercial

3. Population Growth

4. Investment
• Ranked 20th
in Investment
• Total of US $3.4 billion was invested in 2012
• Expected to inflow of US $4-5 billion in coming years.
• Major Cities: Delhi, NCR, Bangalore, Hyderabad, Chennai, Mumbai,
Ahmedabad
• Cumulative Foreign Direct Investment (FDI) worth US$ 22,007.67 million
from April 2000 to February 2013.
• US$ 1,260 million for construction sector
• Bangalore - Rs 32.5 billion (US$ 585.57 million)
• Mumbai - Rs 13 billion (US$ 234.17 million)
• Delhi NCR - Rs 7 billion (US$ 126.09 million)

5. Investment
• Investment in Billion Rs in 2012
Magic Brick Survery

6. Some Projects & Initiatives
• Ashiana Housing Ltd worth Rs 100 Crore in Gujarat.
• Development projects worth Rs 3,337 Crore in Noida by UP Govt.
• Wave Infratech plans to invest Rs 500 crore in Delhi NCR.
• In Chennai 70 Crore project by Mahindra Lifespace Developers
• Housing project by Godrej Properties Ltd (GPL) on a area of 1,000,000 sq.
ft. in Bangalore.
• 100 % FDI allowed.
• 41,723 Crores by GOI for 1,569,000 houses under JNNURM
• Easily housing loan is available at an Interest rate of 9% only.

7. Internal Marketing Practices
• Six Characteristics of Highly Effective Internal Marketing Programs
– Senior Management Participation
– Integrated Organizational Structure
– Strategic Marketing Approach
– Human Resources Partnership
– Focus on Employee Engagement
– Internal Brand Communication

8. DLF
• US $1.87 billion revenue with US $220 million Net Income

9. Business Model
• Real Estate Management Business Model

11. Business Model

12. Strategic Marketing And Promotions

13. Conclude
• India’s largest real estate company in terms of revenues, earnings, market
capitalization and developable area with a 62-year track record of sustained
growth, customer satisfaction and innovation
• Robust business model with mix of development & rental earnings
• Low risk due to multiple businesses and segments within businesses,
across geographies
• All earnings enablers in place –high quality / high value “zoned "land
resource in super metros & metros and motivated teams at local level to
execute projects
• Businesses (Commercial, retail & luxury homes) which contribute more than
80% of our long term value are at stable operating platform

14. Interactive Marketing Practices
• Trading situation where the buyers specify the nature and application of
products they wish to buy and sellers try to match these requests almost
instantly or in a very short time. A large part of trading over the internet is
through interactive marketing.
• Social Media Marketing
• Mobile Marketing
• Search Engine Optimization
• Email Marketing
• Display advertisement

15. Interactive Marketing

16. Google Ads

17. Email Marketing

18. References
• August 9, 2013-Business Standard
• May 2013, Indian Brand Equity Foundation
• March 31, 2013 – The Economics Times
• Indian Real Estate Market – D&B India
• http://www.incentivecentral.org/
• Slideshare.com
• http://www.magicbricks.com/
• http://www.99acres.com/

19. Thank You