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MORE THAN A FEELING
Designing for digital complexity
Erin Moore • @emoore
PeopleTech
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
“The thing I love most about the internet is that it is a lot of work.”
– Said No One Ever.
CONNECTION
PeopleTech
HOW AN EXPERIENCE WORKS
Designers
HOW AN EXPERIENCE FEELS
How do designers bridge the gap between how an
experience works and how it feels?
that’s me
that’s me
Technical environments
Human experiences
Connection
Technical environments
Human experiences
Connection
Via telegraph.co.uk
Via The Guardian
We have to intimately know the complexity of our digital
and physical environments.
We have to intimately know the complexity of our digital
and physical environments.
We have to intimately know the complexity of our digital
and physical environments.
Technical environments
Human experiences
Connection
“The thing I’ll remember most is that rowing was a lot of work.”
– Said No Rower Ever.
CONNECTION
meaningful
experiences
technical
processes
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
CONNECTION
SWINGSTROKE
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
CONNECTION
“When you get the rhythm in an eight, it’s pure pleasure to
be in it. It’s not hard work when the rhythm comes - that
‘swi...
How do designers bridge the gap between how an
experience works and how it feels?
How do designers bridge the gap between how an
experience works and how it feels?
IN ORDER FOR
PEOPLE TO FEEL…
WE MUST BUILD AN
EXPERIENCE THAT…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE...
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIE...
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIE...
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIE...
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIE...
Design is more than a feeling. Design is really complex.
Rowing is a great art.

It’s the finest art there is.
It’s a symphony of motion.
- GEORGE YEOMAN POCOCK
Rowing is a great art.

It’s the finest art there is.
It’s a symphony of motion.
- GEORGE YEOMAN POCOCK
Design is a great art.

It’s the finest art there is.
It’s a symphony of motion.
THANKS
images © Ahsan Iqbal
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
Delight 2015 | More Than a Feeling: Designing for Digital Complexity
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Delight 2015 | More Than a Feeling: Designing for Digital Complexity

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This presentation was given by Erin Moore from Twitter at Delight 2015 on Oct. 5, 2015.

Designing and building products that have a meaningful impact on people’s lives is an exorbitant amount of work. Yet products that do this successfully are the ones we return to again and again. Despite their complexity, these products make interactions with others and environments seem effortless, desirable—and even addictive. How do we as designers do the hard work of creating products that are useful and relevant? What repeatable process can we look toward to solve problems for people whose motivations and behaviors can be hard to predict? Erin will share how coaching collegiate athletics helped her understand complex systems, and how that experience still influences her daily design process at Twitter.

http://delight.us/conference

Publié dans : Design
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Delight 2015 | More Than a Feeling: Designing for Digital Complexity

  1. 1. MORE THAN A FEELING Designing for digital complexity Erin Moore • @emoore
  2. 2. PeopleTech HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
  3. 3. “The thing I love most about the internet is that it is a lot of work.” – Said No One Ever.
  4. 4. CONNECTION
  5. 5. PeopleTech HOW AN EXPERIENCE WORKS Designers HOW AN EXPERIENCE FEELS
  6. 6. How do designers bridge the gap between how an experience works and how it feels?
  7. 7. that’s me
  8. 8. that’s me
  9. 9. Technical environments Human experiences Connection
  10. 10. Technical environments Human experiences Connection
  11. 11. Via telegraph.co.uk
  12. 12. Via The Guardian
  13. 13. We have to intimately know the complexity of our digital and physical environments.
  14. 14. We have to intimately know the complexity of our digital and physical environments.
  15. 15. We have to intimately know the complexity of our digital and physical environments.
  16. 16. Technical environments Human experiences Connection
  17. 17. “The thing I’ll remember most is that rowing was a lot of work.” – Said No Rower Ever.
  18. 18. CONNECTION
  19. 19. meaningful experiences technical processes HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS CONNECTION
  20. 20. SWINGSTROKE HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS CONNECTION
  21. 21. “When you get the rhythm in an eight, it’s pure pleasure to be in it. It’s not hard work when the rhythm comes - that ‘swing’ as they call it. I’ve heard men shriek out with delight when that swing came in an eight; it’s a thing they’ll never forget as long as they live.” – George Yeoman Pocock
  22. 22. How do designers bridge the gap between how an experience works and how it feels?
  23. 23. How do designers bridge the gap between how an experience works and how it feels?
  24. 24. IN ORDER FOR PEOPLE TO FEEL… WE MUST BUILD AN EXPERIENCE THAT… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
  25. 25. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
  26. 26. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
  27. 27. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
  28. 28. IN ORDER FOR PEOPLE TO FEEL… SOME WAYS WE COULD ACHIEVE THIS ARE… IN ORDER TO DO THIS WE NEED TO… WE MUST BUILD AN EXPERIENCE THAT… Successful Efficient Informed Valued Oriented Connected Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI Better data analysis Research Understand priorities Build a new backend New button styles Content audit Feedback tools HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
  29. 29. Design is more than a feeling. Design is really complex.
  30. 30. Rowing is a great art.
 It’s the finest art there is. It’s a symphony of motion. - GEORGE YEOMAN POCOCK
  31. 31. Rowing is a great art.
 It’s the finest art there is. It’s a symphony of motion. - GEORGE YEOMAN POCOCK
  32. 32. Design is a great art.
 It’s the finest art there is. It’s a symphony of motion.
  33. 33. THANKS images © Ahsan Iqbal

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