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Delivering Happiness
Delivering Happiness

The document describes Tony Hsieh's Downtown Project, a $350 million initiative to revitalize downtown Las Vegas. The goals are to create a walkable live-work-play community that is the most community-focused large city in the world and a hub for collisions, community, and co-learning. The funding will support small businesses, tech startups, education, arts, culture, and real estate. The hope is this will accelerate innovation, happiness, luck, and productivity by maximizing serendipitous interactions between diverse groups through density, street activity, and an open culture. Events will be curated to drive community, connections, and learning.

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ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
Downtown Project Collisions Community Co-Learning
Slide 3
A Little About Me (Tony) • 1994-1995: Pizza business in college Slide 4
A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million Slide 5
A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. Slide 6
A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. Slide 7
A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. • 2009: Amazon acquires Zappos for $1.2 billion • 2010: NYT bestseller Delivering Happiness published Slide 8
The Power of WOW $1,000 800 Gross Sales $MM 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 Slide 9
Customer Experience  What do customers expect?  What do customers actually experience?  What emotions do customers feel?  What stories do they tell their friends?  How can culture create more stories and memories? Slide 10
the #1 priority Slide 11
CULTURE the #1 priority Slide 12
CULTURE the #1 priority Hiring for culture 4 weeks of training $4000 offer Culture book Slide 13
CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall… Slide 14
Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble Slide 15
Clothing, Customer Service, Culture Culture Customer Service Clothing Slide 16
Clothing Slide 17
Customer Service Slide 18
Culture Slide 19
Clothing, Customer Service, Culture Culture Customer Service Clothing Slide 20
Delivering Happiness (customers and employees) “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -Maya Angelou Slide 21
Building Great Slide 22
CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall… Slide 23
VISION “Whatever you’re thinking, think bigger .” Does the vision have meaning? Chase the vision, not the money… Slide 24
VISION “Don’t chase the paper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious Slide 25
Evolving vision and brand at Zappos.com  1999 Selection  2003 Customer Service  2005 Culture and core values as our platform  2007 Personal Emotional Connection  2009 Delivering Happiness Slide 26
Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 27
Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in- Slide 28 henderson-nv-photo-by.jpg
Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg Slide 29
Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 30
Google http://static.panoramio.com/photos/original/400729.jpg Slide 31
Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg Slide 32
Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG Slide 33
NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG Slide 34
Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 35
Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg Slide 36
Downtown Vegas - Fremont East Slide 37
Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg Slide 38
Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 39
Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 40
DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 41
DOWNTOWN PROJECT GOALS Slide 42
DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 43
DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 44
DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 45
ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 46
ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 47
ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 48
ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 49
ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 50
THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 51
THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 52
DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 53
$50M – Small Businesses Slide 54
$50M – Small Businesses  Criteria Slide 55
$50M – Small Businesses  Criteria  Owner Operated - Passionate Slide 56
$50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community Slide 57
$50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability Slide 58
$50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable Slide 59
$50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something Slide 60
$50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthy Slide 61
Natalie Slide 62
Natalie Slide 63
Natalie Slide 64
Natalie Slide 65
Natalie Slide 66
Natalie Slide 67
Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpg Slide 68
Check Cashing Slide 69
Sarah Slide 70
Sarah Slide 71
Sarah Slide 72
Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 73
Shipping Container Park Slide 74
Shipping Container Park Slide 75
Shipping Container Park Slide 76
Shipping Container Park Slide 77
Bike Sharing Slide 78
$50M – Tech Startups http://img- Slide 79 s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
$50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576 Slide 80
The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png Slide 81
$50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg Slide 82
$50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 83
$50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 84
$50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 85
$50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 86
$50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg Slide 87
$50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg Slide 88
$200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 89
WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 90
3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism Slide 91
HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 92
Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg Slide 93
DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents Slide 94
LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 95
LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 96
LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Slide 97 Attracting Startups and the Creative Class
Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg Slide 98
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 99
Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 100
Fremont St. & Las Vegas Blvd. Slide 101
Fremont St. & Las Vegas Blvd. Slide 102
Fremont St. & Las Vegas Blvd. Slide 103
Fremont St. & Las Vegas Blvd. Slide 104
Fremont St. & Las Vegas Blvd. Slide 105
Fremont St. & Las Vegas Blvd. Slide 106
Fremont St. & Las Vegas Blvd. Slide 107
Fremont St. & Las Vegas Blvd. Slide 108
Fremont St. & Las Vegas Blvd. Slide 109
Downtown Vegas Monthly Cadence Slide 110
Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 111
Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 112
Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 113
Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 114
Fashion Incubator – Stitch Factory Slide 115
Fashion Incubator – Stitch Factory Slide 116
Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? Slide 117
Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 118
Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 119
Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 120
Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 121
Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You- Slide 122 Will-Love-It-b.jpg
Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? Slide 123
Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 124
Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 125
Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 126
Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 127
Collisions, Community, Co-Learning “Subscribe” to Downtown Vegas Slide 128
Collisions, Community, Co-Learning 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism Slide 129
Collisions, Community, Co-Learning 1. 100 residents per acre Slide 130
Collisions, Community, Co-Learning 1. 100,000 Slide 131
Collisions, Community, Co-Learning 1. 100,000 “collisionable” Slide 132
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community Slide 133
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours Slide 134
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per Slide 135
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre Slide 136
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per Slide 137
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year Slide 138
Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 139
OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 140
“Downtown Vegas Will Make You Smarter” http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg Slide 141
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 142
50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 143
75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 144
The 4-Minute Mile Slide 145
The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG Slide 146
www.DowntownProject.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg Slide 147

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Dachis sxsw 2013 03 - full zappos dtp(1)

  • 2. Downtown Project Collisions Community Co-Learning
  • 4. A Little About Me (Tony) • 1994-1995: Pizza business in college Slide 4
  • 5. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million Slide 5
  • 6. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. Slide 6
  • 7. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. Slide 7
  • 8. A Little About Me (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. • 2009: Amazon acquires Zappos for $1.2 billion • 2010: NYT bestseller Delivering Happiness published Slide 8
  • 9. The Power of WOW $1,000 800 Gross Sales $MM 600 400 200 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 Slide 9
  • 10. Customer Experience  What do customers expect?  What do customers actually experience?  What emotions do customers feel?  What stories do they tell their friends?  How can culture create more stories and memories? Slide 10
  • 12. CULTURE the #1 priority Slide 12
  • 13. CULTURE the #1 priority Hiring for culture 4 weeks of training $4000 offer Culture book Slide 13
  • 14. CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall… Slide 14
  • 15. Example: Core Values 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble Slide 15
  • 16. Clothing, Customer Service, Culture Culture Customer Service Clothing Slide 16
  • 20. Clothing, Customer Service, Culture Culture Customer Service Clothing Slide 20
  • 21. Delivering Happiness (customers and employees) “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -Maya Angelou Slide 21
  • 23. CULTURE “Committable Core Values” Don’t make your core values just a meaningless plaque on the wall… Slide 23
  • 24. VISION “Whatever you’re thinking, think bigger .” Does the vision have meaning? Chase the vision, not the money… Slide 24
  • 25. VISION “Don’t chase the paper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious Slide 25
  • 26. Evolving vision and brand at Zappos.com  1999 Selection  2003 Customer Service  2005 Culture and core values as our platform  2007 Personal Emotional Connection  2009 Delivering Happiness Slide 26
  • 27. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 27
  • 28. Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in- Slide 28 henderson-nv-photo-by.jpg
  • 29. Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg Slide 29
  • 30. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg Slide 30
  • 31. Google http://static.panoramio.com/photos/original/400729.jpg Slide 31
  • 32. Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg Slide 32
  • 33. Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG Slide 33
  • 34. NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG Slide 34
  • 35. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 35
  • 36. Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg Slide 36
  • 37. Downtown Vegas - Fremont East Slide 37
  • 38. Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg Slide 38
  • 39. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Slide 39
  • 40. Delivering Happiness - What’s Next? Clothing Customer Service Company Culture Community Slide 40
  • 41. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 41
  • 43. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance Slide 43
  • 44. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World Slide 44
  • 45. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 45
  • 46. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… Slide 46
  • 47. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 47
  • 48. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 48
  • 49. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 49
  • 50. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 50
  • 51. THE BIG BET Accelerating Collisions, Community, and Co-Learning Slide 51
  • 52. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 52
  • 53. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 53
  • 54. $50M – Small Businesses Slide 54
  • 55. $50M – Small Businesses  Criteria Slide 55
  • 56. $50M – Small Businesses  Criteria  Owner Operated - Passionate Slide 56
  • 57. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community Slide 57
  • 58. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability Slide 58
  • 59. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable Slide 59
  • 60. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something Slide 60
  • 61. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthy Slide 61
  • 68. Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpg Slide 68
  • 73. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg Slide 73
  • 79. $50M – Tech Startups http://img- Slide 79 s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  • 80. $50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576 Slide 80
  • 81. The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png Slide 81
  • 82. $50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg Slide 82
  • 83. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 83
  • 84. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 84
  • 85. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 85
  • 86. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg Slide 86
  • 87. $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg Slide 87
  • 88. $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg Slide 88
  • 89. $200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 89
  • 90. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 90
  • 91. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism Slide 91
  • 92. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 92
  • 93. Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg Slide 93
  • 94. DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents Slide 94
  • 95. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company Slide 95
  • 96. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Slide 96
  • 97. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Slide 97 Attracting Startups and the Creative Class
  • 98. Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg Slide 98
  • 99. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 99
  • 100. Downtown Vegas Every Day Curated Content Serendipity Learning Connections Community Slide 100
  • 101. Fremont St. & Las Vegas Blvd. Slide 101
  • 102. Fremont St. & Las Vegas Blvd. Slide 102
  • 103. Fremont St. & Las Vegas Blvd. Slide 103
  • 104. Fremont St. & Las Vegas Blvd. Slide 104
  • 105. Fremont St. & Las Vegas Blvd. Slide 105
  • 106. Fremont St. & Las Vegas Blvd. Slide 106
  • 107. Fremont St. & Las Vegas Blvd. Slide 107
  • 108. Fremont St. & Las Vegas Blvd. Slide 108
  • 109. Fremont St. & Las Vegas Blvd. Slide 109
  • 110. Downtown Vegas Monthly Cadence Slide 110
  • 111. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Slide 111
  • 112. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Slide 112
  • 113. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 113
  • 114. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 114
  • 115. Fashion Incubator – Stitch Factory Slide 115
  • 116. Fashion Incubator – Stitch Factory Slide 116
  • 117. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? Slide 117
  • 118. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 118
  • 119. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 119
  • 120. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 120
  • 121. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 121
  • 122. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You- Slide 122 Will-Love-It-b.jpg
  • 123. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? Slide 123
  • 124. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 124
  • 125. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 125
  • 126. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 126
  • 127. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 127
  • 128. Collisions, Community, Co-Learning “Subscribe” to Downtown Vegas Slide 128
  • 129. Collisions, Community, Co-Learning 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism Slide 129
  • 130. Collisions, Community, Co-Learning 1. 100 residents per acre Slide 130
  • 131. Collisions, Community, Co-Learning 1. 100,000 Slide 131
  • 132. Collisions, Community, Co-Learning 1. 100,000 “collisionable” Slide 132
  • 133. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community Slide 133
  • 134. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours Slide 134
  • 135. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per Slide 135
  • 136. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre Slide 136
  • 137. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per Slide 137
  • 138. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year Slide 138
  • 139. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 139
  • 140. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 140
  • 141. “Downtown Vegas Will Make You Smarter” http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg Slide 141
  • 142. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT Slide 142
  • 143. 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 143
  • 144. 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg Slide 144
  • 146. The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG Slide 146
  • 147. www.DowntownProject.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg Slide 147