This document provides an overview and update on Delivering Happiness (DH). It discusses DH's core philosophy around happiness, which is based on scientific research and frameworks like perceived control, progress, connectedness and vision/meaning. DH aims to grow a global movement to spread and inspire happiness at work and in everyday life. The update discusses DH's business structure, examples of its movement like happier workplaces, meaningful community interactions, and content, as well as its goals to build a strong community and brand, contribute to culture, become sustainable and scalable.

1. DH UPDATE
CONFIDENTIAL — DO NOT DISTRIBUTE

2. RECAP OF CURRENT STATE
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4. WE HEARD FROM AROUND THE WORLD
NO MATTER WHAT UNIFIED BY
BACKGROUND THE SAME
CULTURE
IDEAS
VISION
JOB
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5. CORE OF DH PHILOSOPHY
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6. THROUGH SCIENTIFIC RESEARCH, WE’VE DEVELOPED OUR
CORE OF DH PHILOSOPHY
INTO FRAMEWORKS
HAPPINESS FRAMEWORK 1
PERCEIVED CONTROL
PERCEIVED PROGRESS
CONNECTEDNESS
(Number and depth of relationships)
VISION/MEANING
(Being part of something bigger than yourself)
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7. HAPPINESS FRAMEWORK 2
SELF
ACTUALIZATION
(morality, creativity,
self-sufficiency)
SELF ESTEEM
(achievement, status, responsibility)
LOVE/BELONGING
(family, relationships, friends)
SAFETY
(shelter, security, protection, employment stability)
PHYSIOLOGICAL
(food, water, rest, air, sleep, sex)
MASLOW’S HIERARCHY
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8. HAPPINESS FRAMEWORK 3
HIGHER PURPOSE/MEANING
BEING PART OF SOMETHING BIGGER
HAPPINESS
THAN YOURSELF
PASSION
FLOW AND ENGAGEMENT
TIME FLIES
PLEASURE
ROCKSTAR
CHASING THE NEXT HIGH
TIME
3 TYPES OF HAPPINESS
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9. HAPPINESS FRAMEWORK 4
THE PARALLELS OF A GREAT
BUSINESS AND HAPPINESS
PURPOSE PURPOSE
PASSION PASSION
PROFIT PLEASURE
BUSINESS HAPPINESS
REALIZATION: THE SAME MODEL OF HAPPINESS
CAN APPLY TO BUSINESS AND IN LIFE
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10. WHY DOES IT MATTER?
EVERYONE’S GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS
WE’RE BAD AT PREDICTING WHAT MAKES US HAPPY
DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD
WHAT IS YOUR GOAL IN LIFE?
GROW A GET A FIND A BE
COMPANY GREAT JOB GIRLFRIEND/BOYFRIEND HEALTHY
WHY? WHY? WHY? WHY?
RETIRE MAKE FIND A RUN
EARLY MONEY SOULMATE FASTER
WHY? WHY? WHY? WHY?
SPEND TIME BUY A HOME GET MARRIED RUN A
WITH FAMILY MARATHON
WHY?
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11. BIG PICTURE
HIGHER PURPOSE
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12. THE BIG PICTURE
(OPS, PRIORITIES AND PROOF IN THE PUDDING)
DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY
WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS
(SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE)
DH PRIORITIES:
DH MOVEMENT = DH TEAM + DH COMMUNITY
DH BRAND
REVENUE FOR SUSTAINABILITY
SCALABLE & MEASURABLE ORGANIZATION
PROOF IN THE PUDDING
ZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS
MODEL CAN BE SUCCESSFUL:
OVER $1 BILLION IN SALES IN LESS THAN 10 YEARS
FORTUNE'S BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW
DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF
HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY)
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13. OUR HIGHER PURPOSE
TO GROW A GLOBAL MOVEMENT SO WE CAN
SPREAD AND INSPIRE HAPPINESS AT WORK, IN
OUR COMMUNITIES AND EVERYDAY LIVES
PRINCIPLES
INSPIRATION
ICEE COMMUNITY
EDUCATION | EMPOWERMENT
EXPERIENCES
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14. WHAT IS DH?
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15. WHAT IS DH?
WHO ARE WE?
A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES
HAPPINESS IN THE WORLD
WHAT DO WE DO? ICEE.
INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND
CREATE MEANINGFUL EXPERIENCES
WHY DO WE DO IT?
PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITY
THE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY
WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE
- GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM)
- VHPs (VERY HAPPY PEOPLE)
- TOWN HALL LEADERS
- SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT,
HEALTH CARE/WELLNESS & NUTRITION, FAMILIES)
TAGLINE
INSPIRE AND BE INSPIRED
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16. WHAT IS DH?
CONTINUED
WHY DOES IT MATTER?
FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET
RESEARCH SHOWS WE'RE BAD AT PREDICTING HOW TO OBTAIN THEM.
FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS
TO MAKE PEOPLE HAPPIER - WHETHER IT’S IN:
BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY)
OR
GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR
PASSIONS)
DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE
AND BUSINESS SENSE TO MAKE A CHANGE – BIG OR SMALL – TO NUDGE OUR
WORLD TOWARDS A HAPPIER PLACE.
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17. WHAT DH IS NOT...
DH IS NOT “SELF-HELP”
WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE
BEHIND OUR TAKE ON HAPPINESS
1. DH is based on ACADEMIC research, the science of happiness and positive
psychology.
2. Not intangibles of “YOU’RE HAPPY, I’M HAPPY, WOOHOO WE’RE ALL
HAPPY”.
WE DON’T PREACH OR ACT LIKE “GURUS”, WE:
1. Provide guidance and frameworks.
2. Provide tools and resources to help define ways to be happy (tangible and
executable).
3. Nudge people to make a shift in their lives – big or small – towards passion,
purpose and happiness
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18. BUSINESS STRUCTURE
THE
CARAVAN
BUSINESS UNIT
BUGGY
FUNCTIONAL UNITS WITHIN
“PARENT” BRAND OF DH
SEPARATELY RUN AND PRODUCT COMMUNITY/CHAT BRAND/PR
FUNDED BUSINESSES DEVELOPMENT Community Happiness MARKETING
Action Team
Design, Speaking,
DH Merchandising The DH Tribe, VHP, Publishing
DH STORE CULTURE Town Hall Leaders
COACHING
DH EDUCATION DH SPEAKING DH & DH2 BOOK
SUPPORT WHEELS
CONTENT FINANCE &
ACCOUNTING
Web, Blog, Email, HUMAN
Social Community, RESOURCES
Newsletter
ADMIN SUPPORT
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19. EXAMPLES OF THE DH MOVEMENT
HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLD
DHCC (DH CULTURE CONSULTING)
MEANINGFUL INTERACTION IN THE COMMUNITY
(HAPPINESS EXPERIENCES)
GENERAL
VHP
TOWN HALLS (VIRTUAL AND PHYSICAL)
MEANINGFUL CONTENT
BLOG, NEWSLETTER
VIDEOS, PHOTOS
JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY
BOOKS
SPEAKING EVENTS
STORE
INSPIRATIONAL GEAR AND GOODS
EDUCATION
PhD PROGRAM COLLABORATION
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20. COMPANY GOALS
THE COMMUNITY AND MOVEMENT
THAT WE ALL WANT TO BE A PART OF
THE DH BRAND
BE
BY CONTRIBUTING TO DH CULTURE AND NUDGING THE
WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS
SUSTAINABLE
BY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT
SCALABLE AND MEASURABLE
BY OPERATING ON A GLOBAL SCALE, DOING MORE
WITH LESS AND QUANTIFYING THE IMPACT OF OUR
MOVEMENT
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21. DH MOVEMENT
HERE WE GO!
QUESTIONS?
JENN@DELIVERINGHAPPINESS.COM