General-purpose public clouds try to be all things to all people. But do you really want to bet your business on them? Attend this session to learn about Virtustream Enterprise Cloud, designed and built for mission-critical enterprise applications. Transform your entire IT estate with an enterprise-class cloud that’s used by many Fortune 500 and Global 2000 organizations.

1. Sean Jennings, Co-Founder and SVP SolutionsArchitecture
Virtustream Enterprise Cloud
Cloud built for the enterprise
Copyright © 2016 Virtustream. All rights reserved.

2. A Dell Technologies Business
• 2,000+ employees
• 20+ data centers
• Major operations in 10 countries
• One of the fastest growing Dell EMC companies
Technology Leadership
• IP Leader in cloud enterprise app assurance and security
• Inventor of the µVM™ cloud technology
• Developer of xStream® Management Platform software
• Operator of leading enterprise-class cloud IaaS
• One of the world’s largest storage platforms
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About Virtustream

3. Supply Utility Deliver Business Value
Infrastructure Applications
Server Deployment Service Delivery
Public vs. Private Hybrid
Self-Service Managed Services
Achanging conversation
3

4. Deliver Business Value
Applications
Service Delivery
Hybrid
Managed Services
Enterprise-class cloud
4

5. Cloud built for the Enterprise
Higher security
Hardened architecture
Customized governance
Risk & compliance monitoring
Superior economics
Patented cloud resource allocation
True consumption model
reduces inefficiencies, improves TCO
Platform of record
Designed to run complex business apps
ERP, SCM, Analytics
Assured, SLA-backed performance
Managed solution
Planning & strategy
Migration & onboarding
App & infrastructure management
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6. Virtustream Enterprise Cloud
Built for mission-critical systems of record
• Designed for mission-critical, I/O-intensive apps
• SLAs for application performance
• Defense-in-depth security model
• Also available for government organizations
Full suite of managed services
• Planning and migration services
• Deep application expertise
Flexible, hybrid deployments
• Virtual private or public architecture
• Federate with global footprint of xStream-
powered service provider clouds
xStream management portal
• Greater control and automation
• Usage, SLA and billing reporting
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7. Assurance, Economics & Optimization
• Consumption-based billing
• Usage analytics
• Intelligent workload placement
• Proactive infrastructure optimization
• SLAs for application performance
• Fewer hosts, better utilization
µVM: the cloud kilowatt
1 µVM
200 MHz CPU 40 IOPs
768 MB RAM 2 Mb/s Bandwidth
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8. Consumption economics
Or Actual
Kilowatts Consumed?
Circuit Capacity
Regardless of Usage?
Would You Rather Pay
For Rated Peaks?
XL
M
Our ApproachStandard Public Cloud ModelTraditional ITO
600W
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9. Savings Due to
Footprint Consolidation
Savings Due to
Utility Billing
Time (i.e., Past 30 Days)
Savings Due to Cloud
Usage and Optimization
ResourcesConsumed 1
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Benefits of utility model
Proven efficiency with large, complex workloads, reducing total cost of ownership (TCO)
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3
Benefit Stream of µVM Architecture
Additional savings attained through automated job scheduling of non-production workloads

10. 10
Resource modeling and predictive analytics
enable proactive infrastructure optimization and
industry-leading SLAs
• Application performance SLAs guarantee IOps vs.
simple availability
• 99.999% availability SLA for H/A workloads
• Storage performance SLAs
• Application performance SLA for SAP
• Managed services response time SLA
• Disaster Recovery SLA
Performance assurance
IOPs

11. 11
High availability at every level
of the architecture
• Up to 99.999% availability for cloud
deployments
• Added storage replication and DR
protection with dual cloud/ hybrid cloud
deployments
• Geographically dispersed data centers
• Storage-based replication
- 15 Min RPO – Non HANA
- 30 Min RPO – HANA
- 1 Hour RTO – Non HANA
- 2 Hour RTO - HANA
Availability & resiliency
Feature/
Offering
Enterprise
Basic µVM
Enterprise
Core
µVM
Studio
Basic
µVM
Studio
Core
µVM
Storage
replication
NO YES NO YES
DR
Protection
NO YES NO YES
Site
Resources
Single
Site
Dual
Sites
Single
Site
Dual
Sites
Availability 99.5% 99.999% 99.4% 99.9%
90% of Virtustream Customers subscribe to DR Services for Production workloads

12. Typical cloud service provider architecture
Key Attributes
• Shared infrastructure
• Designed for app level availability
• Self-service security and monitoring
• Varied compliance and certifications
• Best for applications that scale
horizontally
DMZ
B
A
B
B
A
A
C
B
Firewall
A B C
INTERNET
PORTAL
CLIENT
NETWORK
CLIENT
NETWORK
VPN
Client Specific
RULESET
Client Specific
RULESET
Client Specific
RULESET
Client Specific
RULESET
Firewall
CONTEXT
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13. Enterprise class architecture
Key attributes:
• Private cloud, public cloud, hybrid cloud
deployment models
• Designed for application and data security
• Advanced GRC (Governance, Reporting,
Compliance)
• Centralized audit and log management
• Application-level performance SLAs
• Converged infrastructure
• Tiered SAN
• One of the world’s most extensive object storage
platforms
• Enterprise grade network
• Tier 3 and Tier 4+ Rated data centers
• Architected as extension of customer premise
• Ability to extend MPLS network to include
Virtustream as a node
• Ability to utilize private IP addresses
DMZ
B
B
A
AC
B
Firewall
A
B
INTERNET
PORTAL
CLIENT
NETWORK
CLIENT
NETWORK
VPN
Client Specific
RULESET
Firewall
CONTEXT
Client Specific
RULESET
Firewall
CONTEXT
Front End Perimeter Landing Zone
VR
Separate LUNS
Intrusion Detection
BACKENDPERIMTER
A
MANAGEMENTFIREWALL
B
VR
VR VR
PLATFORM
A
Client Specific
RULESET
CORE
Client Specific
RULESET
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14. • RBAC and multi-factor authentication
• Key management
• Encryption at rest, in use and in motion
• Secure, dedicated connectivity options
- Dedicated VLANs and customizable security zones
- Carrier class firewalls
- Network based Intrusion Detection
- Option for customer provided firewall
• Continuous logging and compliance monitoring
• Intel Trusted Execution Technology (TXT)
- Attested authentic workloads
- Geo-fencing and geo-tagging
• Vulnerability scans and risk protection
• Full suite of managed security services
Defense in depth security model
Chip-to-compliance IaaS security architecture
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15. Customized governance model
• Leverage your own resources
• Extend enterprise directory authentication
• Utilize your SAP security, GRC and SAP Router
• Leverage key systems integrator relationships
• Root and administrative access available
• Customized RASCI matrices
• Full monitoring transparency
• Full Customer audit rights
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16. • Automates compliance and risk management for
enterprise-class clouds
• Provides continuous risk analysis with heat maps
for proactive view
• Collaborative and workflow driven for compliance
automation and documentation
• Scales with Big Data analytics engine
• Comprehensive mission risk view
Automated risk and compliance management
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17. Supported compliance frameworks
• ISO 27000:2013 and Shared Assessments
• SSAE16, ISAE3402, SOC2
• FISMA
• FedRAMP
• ISO 9001:2008
• PCI 3.0
• HIPAA/HiTECH
• Cloud Security Alliance STAR
• ITAR/EAR
• Open Data Center Alliance
• NIST 800-53 (US Government)
• DIACAP (US Dept of Defense)
• ICD503 (Intelligence)
• G-Cloud (UK Government)
• SSAE16, SAS70 (Audit)
• GLBA
• Basel III
• Sarbanes-Oxley (SOX)
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18. 18
Managed Services
Flexible, consumption-based approach
Service catalog allows you to select and parameterize the
offerings you use, tailoring your services to your precise
requirements
Unified services model
Resources concentrated in one location with sufficient
breadth and depth of experience to increase availability,
stability, and performance
Application & platform expertise
Domain expertise across Dell Technologies products and
services give clients maximum return on investment
Application automation
Access to an ever growing suite of tools that offer self
healing and hands off administration.
On-demand provisioning of experts to
improve ongoing effectiveness of a
client’s cloud based information
technology assets, lowering
maintenance costs of applications
by 20 – 40%.

19. InfrastructureandApplication Managed Services
Migration Monitoring Management Optimization
Facilities, Computing Infrastructure
& Storage Units
Physical Plant, Virtualized Compute,
Storage and I/O Hardware
Network Services Backup and Disaster Recovery, 24 x 7
Helpdesk, Redundant Carriers
VM & OS Administration
Admin, Installation, Upgrades,
Patches, Security
DB & App Administration
SAP Basis, Oracle Apps DBA, Security
Upgrades, Patched, Issue Resolution
Application Management Performance Tuning, Capacity
Planning, Resource Optimization
ExpertsOnDemand
On or off premises
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20. Cloud agility, automation & optimization for enterprise applications
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xStream Management Portal
• General administration, consumption, operations and monitoring
• Service delivery support and Service Level Agreement
(SLA) reporting
• Application migration, provisioning, and maintenance activity
• Security, audit, business risk and continuous compliance reporting
• Managed services task tracking and performance
• In-life application automation, orchestration, and management of
complex applications, including in-depth reporting & monitoring
• Customizable alerting and self-healing for more effective
management of mission-critical systems
• Application specific automation - SAP now; others to follow
ROLE BASED
Choose from catalogs or
create personalized tiles
CUSTOMIZABLE
Mobile friendly interface that
adapts to the user’s device
PORTABLE
Simple integration with
third party software
EXTENSIBLE
Context sensitive information
based upon company and role

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Global footprint
Cloud Nodes
Canada
Middle East
Brazil
xStream Powered Partner Clouds
Japan
Australia
2016 IaaS Planned Expansion
Virtustream Federal Cloud
Indonesia
2016 Service Provider Potential Expansion
Malaysia
Frankfurt
Current VEC and/or VSC nodes
San Francisco
Las Vegas
Washington, DC
London Amsterdam
Paris
Chicago
Los Angeles
Dallas

22. Deep SAP Expertise
• ~200 SAP clients running production SAP
• First Production SAP Customer in a Multi-tenant Cloud
• First Production SAP ECC Running on HANA in the Cloud
• ~500 SAP HANA Instance Migrations to date
• Complete SAP Portfolio Coverage, Including ERP, CRM,
Analytics, HANA & Business One in the Cloud
Comprehensive Certifications
• One of only five global HEC premium suppliers
• SAP Certified for Hosting Services
• SAP Certified for HANA Operations
• SAP Certified for Cloud Services
Virtustream & SAP
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23. Planning &Advisory services
Future
State
Architecture
Current
State
Assessment
Project Scope and Objectives
Advisor Resource Analysis
Cloud Architecture Scenario Analysis
Future State Architecture
Business Case Development
Transition Plan
Steady State Planning
Key Application Considerations
Transition
& Migration
Plan and Execution
Future State
321
• Financial ROI analysis (cost base, payback, NPV, IRR)
• Cloud costing projections
• Migration blueprint with workload prioritization, phasing)
• Accurate workload consumption by CPU, memory, IOPS, storage
• Vendor agnostic assessment of platforms, services
• Detailed summary of observations and analysis
• Recommendations
Data driven approach to determine best cloud solution
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24. 24
VirtustreamAdvisor
Proprietary, Agent-less Analytics Tool
• Measures system utilization
- Systems, application, location, unit
- CPU, Memory, IOPS, BW, Storage
• Includes client’s business priorities
• Translates allocated environments into actual resources
consumed
Estimates Impact for Cloud Services
• Scenario analysis for cloud alternatives
• Calculate business case, cost savings, agility improvements,
environmental impact, reliability
Deliverables
• Cloud TCO
• Cloud Scenario Analyses
• Cloud Migration Plans
• Executive Summary Report

25. Onboarding services
Proven transition methodology
Staffing & Onboarding
• Staff service startup & steady-state roles
• Provide staff access & resources
• Train staff and perform Delivery Assurance Assessment
Process Integration
• Integrate customer policies and processes with best practices delivery model
• Implement best practices, process readiness, measurements, and controls
to meet service performance standards
Service & Technology Reporting
• Implement reporting measurements for service & technology
management controls
• Publish service and technology reports demonstrating service delivery meets
performance standards
Technology Management Integration
• Integrated customer technology operating methods with best practices
delivery model
• Implement Technology Management infrastructure, operational readiness,
measurements, and controls to meet service performance standards
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26. Migration& implementation
Planning phase
• Technical preparation: project team w/OS/DB
Migration Consultant)
Migration phases
• Test runs for the migration
• Tuning and optimization in the target system
• Improvement of data transfer and flow of migration
• Further test runs until the production downtime
requirements are met
Cutover and go-live
• Migration of the production system
• Technical check of data consistency and performance
• Conversion of production operation to the target system
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Summary
Blueprint-based app deployment
Lifecycle application automation
Deeper insight into utilization
Greater Agility & EfficiencyBetter App Performance
Tuned for mission-critical apps
Run enterprise apps up to 2x faster
SLAs for application performance
Superior Economics
Pay for what you use
Lower your infrastructure costs by 30% or more
Application automation drives substantial labor efficiencies
Comprehensive platform security
360-degree risk view
Continuous compliance monitoring
Higher Security

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Case study: Florida Crystals
lower
three-year TCO
40%
• Entire enterprise data center moved to Virtustream
• Two-continent SAP landscape with 1,000s of users
• 80-day migration of >60 SAP instances
• Added disaster recovery capabilities with <1hr RTO
• App deployment times cut to hours from weeks
application
performance
2x