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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 10
51%
49%
47% 49%
35%
40%
29%
39%
27%
33%34%
36%
23% 24%
18%
29%
18%
26%
2012 2013 2014 2015 2016 2017
Clothing
Gift cards or gift certificates
Electronics (net)*
Books
Games, Toys, Dolls, etc.
Food/Liquor
Money (Cash or check)
Jewelry
Electronics and games & toys rise in popularity and luxury categories continue
to climb
Clothing and gift cards tie for the top gift giving spot
Cosmetics/fragrances/
health & beauty aids
“Which of the following types of gifts do you plan to buy this holiday season? And which of the following gifts would you like to receive this holiday season?”
*Games, Toys, Dolls, etc. (excluding computer games or video games)
Electronics (42%), gift cards (39%) and cash (36%) are the top gifts to receive

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