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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 26
Key store attributes driving retail format preferences
(% very/extremely important)
Online is winning by outperforming in-store venues in five key
areas
31%
41%
62%
64%
64%
56%
57%
76%
76%
79%
Variety of delivery options available
Availability of hard-to-find/unique products
Variety of products/styles available
Products - high quality/trusted
Ease of searching
Internet/online only retailers In-store retail formats
Note: The above chart depicts findings related to top 3 of 28 retail formats and 5 of 18 store attributes evaluated in Deloitte’s 2017 holiday survey.
In-store retail formats include traditional department stores, mass merchant department stores, warehouse membership clubs, supermarkets, etc.
* Findings from 28 retail formats

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