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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 40
About the survey
This survey was developed by Deloitte and conducted online by an independent research company between September 6-18,
2017. A national sample of 5,085 consumers aligned with the US Census for age and income was polled which has a margin of
error for the entire sample of plus or minus one to two percentage points.
About the Deloitte Center for Industry Insights
The Deloitte Center for Industry Insights is the research division of Deloitte LLP’s Consumer and Industrial Products practice.
The Center’s goal is to inform stakeholders across the consumer business and manufacturing ecosystem of critical business
issues, including emerging trends, challenges, and opportunities. Using primary research and rigorous analysis, the Center
provides unique perspectives and seeks to be a trusted source for relevant, timely, and reliable insights. To learn more, visit
www.deloitte.com/us/cb and www.deloitte.com/us/manufacturing.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its
network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent
entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to
one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States
and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public
accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting,
business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for
such professional advice or services, nor should it be used as a basis for any decision or action that may affect your
business. Before making any decision or taking any action that may affect your business, you should consult a qualified
professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

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