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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 6
Gifts only represent one third of average holiday spend
Anticipated average spend (2017): $1,226
Non-gift categories – like socializing, entertaining and clothing for oneself –
comprise the bulk of non-gift seasonal spending
₴ Actual products not gift cards.
* Socializing & entertainment
◊2016 average gift spend ($426/-1% less)
Gift vs. non-gift spendCategory spend
$317
$113
$308
$172
$91
$133
$90
Gifts₴
Gift Cards
Socializing outside
home
Entertaining at
home
Home furnishings
Non-gift clothing
Other (Misc.)
$430
$314
$480
Gifts Non-Gift Experience

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