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Broadcast Spectrum Auction

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The Broadcast Spectrum Auction could potentially transform the broadcast industry. What are the implications of auction-related decisions for broadcasters and how can they prepare? Read our latest Flashpoint on Spectrum Auction to find out: http://bit.ly/1pqZhbZ

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Broadcast Spectrum Auction

  1. 1. Drop-off area Discard underperforming stations PARTICIPATE SELECT PARTNER FOR CHANNEL-SHARING DO NOT PARTICIPATE/ PARTICIPATE MINIMALLY Detour to FORCED REPACK Eminent domain: dead end Caution: partnership obstacles ahead Careful planning and operational/ technical/financial skills required Now entering repack zone Expect challenges: weather, safety, technical, labor, equipment, timing/planning, local regulations, funding Proceeds from auction Investors watching Express lane Some lucky travelers may continue on their existing path with no spectrum changes nor auction proceeds. Next stop: a dramatically different broadcast landscape that demands new strategies A new OTT model? Stronger cable focus? New content alliances? An “evolution”? Unbundle news and OTA? Invest proceeds in new business models REINVEST PROCEEDS Investors watching THE POST-AUCTION WORLD New channel assignments New station footprints (interference/market overlap) Emerging ATSC 3.0 standard Threats from OTT/mobile broadband offerings Impact on the bottom line Evolution in advertising models and ratesNew competitive forces New partnerships/alliances Modified role for broadcast TV New business opportunities Consumer demand for mobile data has prompted the FCC to hold a two-step auction—to acquire spectrum from broadcasters at the lowest price, repack it, and then auction it off for mobile broadband uses at the highest price. The planned auction stands to significantly reshape the national broadcast landscape and affect virtually all US broadcasters, even those that do not participate. Investors will be watching, and any missteps on strategy could have long-term repercussions for broadcasters. Here’s a look at the potential paths that lie ahead. Broadcast spectrum: Preparing for a post-auction world Copyright © 2016 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited www.deloitte.com/us/broadcastspectrum

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