Leading the consumer pack, Millennials are a driving force behind shifts in content consumption. Trailing and Leading Millennials (ages 14 – 31) are paving the way when it comes to consuming video content when they want, where they want, and on multiple devices. To learn more about these stats and to get more information on Deloitte’s Digital Democracy Survey, visit www.deloitte.com/us/tmttrends.

1. Millennials and the
Mainstreaming of Digital
Thanks to emerging technologies, faster and more available connection
speeds, and many consumers’ desire to consume content on the move,
the way we experience media content continues to evolve.
A GENERATIONAL WHO’S-WHO
STREAMING
BINGEING
Monthly Television Programming Streamers
ages 26–31 ages 32–48 ages 49–67 ages 68+ages 14–25
PERSONALIZED EXPERIENCE
With advancements in mobile and home streaming technologies, it’s
increasingly easier for consumers to personalize their viewing experience.
MILLENNIALS’ VIDEO CONSUMPTION
Millennials love streaming; that's no secret. They stream anytime and anywhere. But, who knew Trailing
Millennials watch more TV shows and movies on smartphones, tablets, and computers than on television?
74% of streaming service subscribers
say it allows them to watch
content when they want.
68% of viewers binge-watch TV.
(watching 3+ episodes in
one sitting)
Admitted Bingers
Weekly Bingers*
BRING ON THE DRAMA!*
Top Binge-Watched TV Genres
A STEADY STREAM OF DEVICE CHOICE
Movies
Smartphone Tablet Desktop/Laptop TV
54%
20%
7%
Drama Comedy Reality
Trailing
Millennials
Leading
Millennials
TV
As Trailing and Leading Millennials blaze new trails in the way media is
consumed, we expect the other generations will follow closely behind.
To learn more about these stats and to get more information, visit
www.deloitte.com/us/tmttrends
Source:
Deloitte Digital Democracy Survey, 9th Edition
Copyright © 2015 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited
of consumers multitask
while watching TV.
“M” is for Multitasking
Watching What Happens Live
Trailing
Millennials
Leading
Millennials
:-)
Overall, only 45% of U.S. consumers’
TV viewing is spent watching live TV.
That number is significantly lower for
Trailing and Leading Millennials.
Only 6% of Trailing and 4%
of Leading Millennials say they
don’t multitask while watching
TV. On average, Millennials do
3 additional activities, typically
surfing the web, emailing,
texting, or social networking.
6%
4%
45%
28%
35%
For Millennials, there is no such thing
as too much of a good thing.
Leading the consumer pack, Millennials
are a driving force behind shifts in
content consumption. Trailing and
Leading Millennials are paving the way
when it comes to consuming video
content when they want, where they
want, and on multiple devices.
(Percentage of time spent watching TV show or movie on their devices)
@DeloitteTMT
90%
To stream or not to stream?
It’s not even a question.
Smartphone Tablet Desktop/Laptop TV
60%
40%
20%
0%
72%
69%
60%
38%
23%
53%
84%
83%
74%
56%
37%
68%
42%
30%
25%
29%
26%
31%
Trailing
Millennials
Leading
Millennials
Generation
X
Baby
Boomers Matures
all ages
Totals
*Among U.S. consumers who indicate they binge-watch TV
ages
26–31
ages
32–48
ages
49–67
ages
68+
ages
14–25
all
ages
ages
26–31
ages
32–48
ages
49–67
ages
68+
ages
14–25
all
ages
ages
26–31
ages
32–48
ages
49–67
ages
68+
ages
14–25
all
ages