If your digital business isn’t customer-centric, you’re leaving money on the table.
Nowhere is the need to deliver a compelling customer experience more critical than in digital business. To meet revenue goals, companies must be able to quickly and continuously engage customers, present them with relevant offers, and provide an easy purchasing process. After evaluating the results of traditional and digital-based sales activities in 2010, Adobe realized that driving revenue growth would require changing the way it conducted business online.
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