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Merchandising 12
1.
Subject: Merchandising Session:
12 Content: Color concepts. Use of color concepts for merchandise development Jagriti Mishra, NIFT, Gandhinagar
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The Color Wheel
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Warm and cool
colors . Warm colors are vivid and energetic, and tend to advance in space. Cool colors give an impression of calm, and create a soothing impression. White, black and gray are considered to be neutral.
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Different readings of
the same color
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Fashion leaders Majority
Laggards Color loyal Color prudent Color forwards
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