2. / About Webmarketing123
#123webinar | @webmarketing123
We drive revenue.
Not just clicks and traffic.
SEM
SEO
Attribution
Display
Video
Content
Creation
ROI
Tracking
Social
Website
Design
Conversion
Optimization
3. #123webinar | @webmarketing123
FAQs
1. How can I ask questions?
Tweet @webmarketing123, tag
your tweets with #123webinar,
or type in the chat box.
2. Can I have a copy of the slides?
Yes! We’ll email you a copy
after the presentation.
4. #123webinar | @webmarketing123
1 What is Penguin 3.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
Link Building is a Critical SEO Component
3 What Should Marketers Do Now?
How to Recover & Future Proof Search Rankings
4 Live Q&A
Ask Your Toughest SEO Questions
On the Agenda
6. What makes 3.0 different? / What is Panda 3.0?
#123webinar | @webmarketing123
7. First Penguin 1 in over a year.
/ What is Panda 3.0?
#123webinar | @webmarketing123
1.0 1.1 1.2 2.0 2.1 3.0
April ‘12 May ‘12 Oct ‘12 May ‘13 Oct ‘13
Penguin 3.0 started on
October 17th, 2014.
8. / What is Panda 3.0?
Google announced 2 the update.
#123webinar | @webmarketing123
Source: Search Engine Land
Google warned SEOs about
Penguin 3.0 weeks before
the release at SMX.
9. / What is Panda 3.0?
3.0 may hint 3 at something bigger.
Many speculate 3.0 is a refresh,
prepping for a much larger
update soon. ?
#123webinar | @webmarketing123
1.0 1.1 1.2 2.0 2.1 3.0
April ‘12 May ‘12 Oct ‘12 May ‘13 Oct ‘13 Oct ‘14
Source: Inc Magazine
10. #123webinar | @webmarketing123
1 What is Penguin 3.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
Link Building is a Critical SEO Component
3 What Should Marketers Do Now?
How to Recover & Future Proof Search Rankings
4 Live Q&A
Ask Your Toughest SEO Questions
On the Agenda
11. SEO leads bring home the bacon.
93% of all consumers search before making a
purchase.
#123webinar | @webmarketing123
Source: Search Engine Land
/ Why Should Marketers Care?
12. SEO leads bring home the bacon.
SEO leads cost 60% less & close 2x faster than
any other digital channel.
#123webinar | @webmarketing123
Source: eConsultancy
McKinsey, http://cmsoforum.mckinsey.com/topic/roi
/ Why Should Marketers Care?
13. / Why Should Marketers Care?
Link building is a critical SEO factor.
Source: Jason DeMers,
Forbes Magazine
#123webinar | @webmarketing123
Your
Website
Inbound links
to your website
remain the most
significant element
of Google’s ranking
algorithm.
14. / Why Should Marketers Care?
Penguin changed link building.
Link Building Before Link Building Now
#123webinar | @webmarketing123
Link building used to mean chasing after
more links & exact match anchor text.
Modern link building must be done the old
fashioned way: Promoting quality content.
15. #123webinar | @webmarketing123
1 What is Penguin 3.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
Link Building is a Critical SEO Component
3 What Should Marketers Do Now?
How to Recover & Future Proof Search Rankings
4 Live Q&A
Ask Your Toughest SEO Questions
On the Agenda
16. / What Should Marketers Do Now?
#123webinar | @webmarketing123
First, identify the penalty.
Is it an algorithm? Or, manual?
þ Message from Google in
Webmaster Tools account.
þ Does drop in organic traffic
coincide with algorithm
updates?
þ Moz’s Google Algorithm
Change History is a great
resource.
Source: Search Engine Watch; Google Unnatural
Links Manual Penalty: A Recovery Guide
17. / What Should Marketers Do Now?
If it is Penguin, launch your recovery plan:
#123webinar | @webmarketing123
2
3
Get a list of your inbound links from Google Webmaster Tools.
Conduct a link profile audit to identify bad links.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
1
4
Resubmit your site for Google 5 reconsideration.
18. / What Should Marketers Do Now?
Follow the new link building blue print.
#123webinar | @webmarketing123
19. *When used strictly for
search rankings
#123webinar | @webmarketing123
Keep 1 guest blogging.
/ What Should Marketers Do Now?
“Stick a fork in it:
guest blogging is done;
it’s just gotten too spammy.”
Matt Cutts
Google Head of Web Spam
20. #123webinar | @webmarketing123
Keep 1 guest blogging.
When done right, high-quality guest
blogging can deliver:
1
TIP: Don’t forget to vary anchor text
& use “rel=canonical” tags when
needed!
/ What Should Marketers Do Now?
Increased organic traffic.
More brand mentions & implied links.
2
21. / What Should Marketers Do Now?
Create 2 content people like.
#123webinar | @webmarketing123
They’ll naturally link to it!
2
3
Infographics
Videos
1
How-to guides, eBooks, etc.
22. / What Should Marketers Do Now?
Create 2 content people like.
#123webinar | @webmarketing123
Great content is worth the time, budget, and effort.
þ 3,553 leads to date.
þ 23 new sales opportunities.
þ Feature on high profile blogs like,
MarketingLand.
23. / What Should Marketers Do Now?
Don’t under estimate 3 social media.
Social signals have the highest correlation with rising search rankings.
#123webinar | @webmarketing123
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
24. / What Should Marketers Do Now?
Don’t under estimate social media.
3
Strong social media activity influences overall domain performance:
Produces frequent direct traffic.
Indicates new, quality content is added to the site.
#123webinar | @webmarketing123
1
2
3
Signals strong brand awareness.
4 Share-worthy content naturally builds links and
earned media.
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
25. #123webinar | @webmarketing123
1 What is Penguin 3.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
Link Building is a Critical SEO Component
3 What Should Marketers Do Now?
How to Recover & Future Proof Search Rankings
4 Live Q&A
Ask Your Toughest SEO Questions
On the Agenda
26. Mike Turner, Webmarketing123
Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
#123webinar | @webmarketing123
Let’s
Talk!
Thanks!
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