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Top 5 PPC Strategies Webinar Tips
- 1. Top 5 PPC Strategies Thank you for joining us! We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Audio: 213-286-1201 Access code: 419-676-981 Enter PIN # on your screen
- 2. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 3. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 4. Important PPC Metrics to Consider • CTR • Conversion Rate • Cost/Conversion • View-Through Conversions (Display Network) • ROI
- 5. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 6. How to Increase Click-Through-Rate Start with compelling ads Relevancy can only get you so far, be creative Good Example • Draw attention • How are you different? • What makes you stand apart? • Call to action Bad Example
- 7. How to Increase Click-Through-Rate Relevant Keywords • Target the right terms • Theme your keywords within ad groups Google Instant
- 8. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 9. How to Increase Conversions Landing Page Best Practices • Where am I? • What can I do here? • What should I do here? • Unsupervised thinking • Aesthetics • Keep Quality Score in Mind
- 10. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 11. Improve Your Quality Score and Ad Rank Landing Quality Score Consists of 3 Main Components Page • CTR • Relevancy Relevancy • Landing Page Quality CTR Max Bid Quality Score Ad Rank Position Ad Rank: How it’s calculated Company A $4.00 1 4 x Company B $3.00 3 9 2 Quality Score x Max Bid = Ad Rank Company C $2.00 6 12 1 Company D $1.00 8 8 3 A higher Quality Score also means a lower CPC Max Bid Quality Score Ad Rank Position Company A $4.00 4 16 1 Company B $3.00 3 9 3 Company C $2.00 6 12 2 Company D $1.00 8 8 x
- 12. Topics for Today’s PPC Webinar • Important Stats to Consider • How to Increase Click-Through-Rate • How to Increase Conversions • Importance of Quality Score • Choosing Keywords as They Relate to the Sales Cycle
- 13. Choosing Keywords For Each Stage in the Sales Cycle 1. Understand each stage in the sales cycle 2. Organize your keywords around each of these steps in the cycle 3. Add negative terms 4. Measure your success of the keywords in each step differently
- 14. Key Takeaways • Relevancy = Higher Click Through Rates • Use Landing Page Best Practices to Increase Conversions • Improve Quality Score through Relevancy, High CTRs, & Quality Landing Pages • Choose Keywords in Each Stage of the Sales Cycle
- 15. Contact Information Search Engine Marketing – A Perspective Contact Us for a free detailed PPC Campaign or Site Analysis of your website! Please contact: Mark Powers (800) 619 1570 Mark.p@Webmarketing123.com