https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Bob:
The framework for the awards categories leverages the SD ABM types quadrant – it’s familiar to most of our clients and a helpful thread to run through our story – we’ll be presenting awards for each of the 4 quadrants: Large, Named, Industry and Customer Lifecycle. (BOB – Explain the model in more detail)
For our ABM Programs of the Year evaluation, we mapped a series of questions against this framework to reveal the good work we’re seeing done by our ABM clients
SL
Monica
We’ve identified 4 recurreing revenue models that are common for b to b companies
subscription or saas – may be software, but may be informaiton services maybe data – or maybe sales and marketing best pracrice advice. We should note that the companies that offer high asp subscription and saas services will have some differences form those that offer companritively low-cost services
Consumables – razor raorblade, or printer and ink.
Monica
We’ve identified 4 recurreing revenue models that are common for b to b companies
subscription or saas – may be software, but may be informaiton services maybe data – or maybe sales and marketing best pracrice advice. We should note that the companies that offer high asp subscription and saas services will have some differences form those that offer companritively low-cost services
Consumables – razor raorblade, or printer and ink.